Digital Publishing Tools for Photographers
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Richard Harrington discusses using digital publishing tools like Apple iBooks Author and Adobe Digital Publishing Suite to distribute photography and extend brands. The presentation covers goals of digital publishing like distributing photos, doing work for clients, and new business opportunities. No coding experience is required, as the tools allow for creating digital publications using easy interfaces. Resources mentioned include Harrington's website, Kelby Training, Photofocus, and Lynda.
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Digital Publishing Tools for Photographers
- 1. Using Digital Publishing to Distribute Your Photography & Extend Your Brand Richard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff Photofocus.com linkedin.com/in/ richardharrington
- 2. Goals of Workshop The task of writing a book can seem a bit like climbing a mountain, but just like that journey it all begins with a few steps (and a lot of repetition). In this class you’ll learn how to tackle writing a book from a veteran author with more than 50 books and ebooks released.
- 3. Goals of Workshop Learn how tools like Apple iBooks Author and Adobe Creative Cloud make it easy to publish your images and creative work Distribute your photos Do work for your clients This class serves as a jump in point for those who want to start to create digital publications and applications. No coding experience required, this is all about using easy tools and new business opportunities. © RHED Pixel
- 4. Why Are You Here? I’m here to publish for myself. I’m here to publish for my clients. I’m here because I thought Scott Kelby was teaching this class. © RHED Pixel
- 5. Richard Harrington RHED Pixel (www.rhedpixel.com) Adobe Certified Expert & Trainer Apple Certified Instructor NAPP Instructor Project Management Professional Consult on digital media production and web content Personal blog – www.RichardHarringtonBlog.com Social media – rhedpixel © Scott Kelby
- 6. Writing Experience Editor High School Newspaper Writer and advertising College Newspaper Publisher independent ‘zine Publisher Muzi.com (website and newspaper) Writer for several trade magazines including Digital Video, Photoshop User, and Creative COW Magazine Writer of 37 traditional print books Co-publisher of Photofocus blog and podcast Editor of Think Tap Learn
- 9. About You – Books Finished Thinking about it Underway More than 3 More than 10
- 12. What page is this on in the workbook?
- 14. Download this presentation and all the links http://bit.ly/psw13rhd 4 weeks only
- 26. What is Digital Publishing? Digital Publications can contain: Text Photos Video Audio 3D models Interactive elements Live web content
- 27. Tools of Choice Apple iBooks Author Adobe Digital Publishing Suite Aquafadas Digital Publishing System Quark App Studio
- 28. “FREE”
- 39. Search Mac App Store https://itun.es/us/siYnD.m
- 40. Getting Started with Apple iBooks http://vimeo.com/51996683
- 42. The Spark of Invention
- 43. The Spark of Invention Public speaking Blog posts Forums and networks Email from readers Self discovery
- 44. Public Speaking Trade associations Meetup.com User groups Conferences Google+ Hangouts
- 46. The Benefits of Public Speaking Ideas are challenged Reaction can be measured Interaction leads to inspiration Questions lead to better approaches
- 47. Blog Posts Your own posts Posts by others you admire or trust A chance to explore an idea A chance to test early concepts
- 48. Advice on Blog Posts Remember, a few responses means a lot... most don’t comment Be sure to measure social media likes and retweets Look at traffic garnered by a post by using URL shorteners such as HootSuite
- 51. Why Have a Blog? Search engines love blogs Having a blog will increase the search engine rank of your Web site Blogs are a quick and affordable way to present your message to an audience Blogs help demonstrate the value and engender trust in your content Blogs allow you to collect and respond to comments and feedback from the public
- 52. Forums and Networks A chance to interact with people who share same interests These are often the most passionate people for your topic Remember to discount opinions slightly due to enthusiasm of audience Most people do not comment
- 53. Email from Readers Unusual questions are best Set up a dedicated box Be careful with engagement Set boundaries Sense of entitlement Mental health issues
- 54. Self Discovery Allow time for personal exploration Journal thoughts or progress Data-mine your social media activity Look for trends Look for areas of interest Write about what makes you passionate
- 55. Distribution Options How to Identify your Distribution Options
- 56. Mobile Application Marketplaces Apple App Store Apple iTunes Amazon Appstore for Android Amazon Kindle Direct Publishing
- 58. Developing for iOS Sign up at http://developer.apple.com/devcenter/ios/index.action Gain access to Dev Center Cost is $99 or $299 per year (with free option as well – limited) Access to SDK as well as testing tools Online library with training resources
- 62. Selling apps through Amazon Sign up at https://developer.amazon.com/welcome.html Cost is $99 per year (current offer of free) Currently available for customers in the United States only Online library with training resources Amazon Appstore Distribution Agreement is non-exclusive
- 65. The Growth in eBooks 23% of Americans read an e-book in past year The number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday season PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading
- 66. The Growth in eBooks Ownership of e-book readers like the original Kindle and Nook jumped from 10% in December 2011 to 19% in December 2012 Ownership of tablet computers such as iPads and Kindle Fires increased from 10% in mid-December 2011 to 25% in December 2012 33% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012
- 67. How Much Does an Reader Read? Women reported reading more books than men 30% of those who read e-content say they now spend more time reading 42% of readers of e-books said they are reading more now that long-form reading material is available in digital format PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012
- 68. Where Do eReaders Read Their Books? 42% of e-book readers said they consume their books on a computer 41% consume their e-books on an e-book reader like original Kindles or Nooks 29% consume their books on their cell phones 23% of readers of e-books consume their books on a tablet computer PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012
- 69. Most Book Readers Prefer to Buy 48% bought it. Owners of e-book readers and tablets were much more likely than others to have bought it 24% borrowed it from family, friends, or co- workers 14% borrowed it from a library 13% got it from another source PEW INTERNET & AMERICAN LIFE PROJECT | The rise of e-reading | April 5, 2012
- 70. The Internet is Essential How Users View the Mobile Computing Experience
- 71. Calls Text Messages Internet Social Networking Music Photos Games Video Purchase Apps 0 25 50 75 100 1 1 2 6 3 4 5 34 59 4 11 21 23 25 34 46 78 86 Smartphone Owners Use Features % Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More http://www.edisonresearch.com/Infinite_Dial_2011.pdf Smartphone Cell Phone
- 72. 0% 25% 50% 75% 100% 2002 2007 2012 46 33 20 http://www.edisonresearch.com/Infinite_Dial_2011.pdf Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
- 73. 0% 25% 50% 75% 100% 12–34 35+ 33 68 http://www.edisonresearch.com/Infinite_Dial_2011.pdf Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
- 74. 112 Million
- 75. 0% 25% 50% 75% 100% 2006 2012 43 12 http://www.edisonresearch.com/Infinite_Dial_2011.pdf Online Video Watching % Who Have Watched Online Video in Last Week
- 77. 6% 36% 58% Eliminate iPhone or TV http://www.edisonresearch.com/Infinite_Dial_2011.pdf Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? Eliminate TV Eliminate iPhone Don’t Know 2% 40% 58% Eliminate iPhone or TV Eliminate TV Eliminate Smartphone Don’t Know
- 78. Tablets are Growing On Track to Dominate
- 79. 41% 59% Men Women Breakdown of Ownership eReaders PEW INTERNET & AMERICAN LIFE PROJECT | A Snapshot of Ereader and Tablet Owners | January 27, 2012
- 80. Breakdown of Ownership Tablets 49% 51% Men Women PEW INTERNET & AMERICAN LIFE PROJECT | A Snapshot of Ereader and Tablet Owners | January 27, 2012
- 81. Don’t know 6% Other 11% Nook Color 1% Motorola Xoom 1% HP Touchpad 2% Samsung Galaxy 5% Kindle Fire 14% iPad 60% iPad Kindle Fire Samsung Galaxy HP Touchpad Motorola Xoom Nook Color Other Don’t know What kind of tablet computer do you own? % of American adult tablet owners age 18+ who own each type of tablet computer
- 82. Don’t know 9% Other 3% Kobo Reader 1% Pandigital 2% Sony Reader 2% Nook 22% Kindle 61% Kindle Nook Sony Reader Pandigital Kobo Reader Other Don’t know What kind of e-‐reader do you own? % of American adult e-‐reader owners age 18+ who own each type of e-‐book reader
- 83. When to Make a Native Application When is building an app the right choice?
- 84. When to Make a Native Application? Charging Money Game Location-based Services Cameras Accelerometers Device Filesystem Offline Access http://148apps.biz/app-store-metrics/
- 85. Apps are more popular than mobile web According to Flurry Analytics reports 94 minutes per day are spent on apps 72 minutes on the web Users are spending more time going directly to an app that gives them the information they want rather than searching on the mobile web. Apple offers more apps, and more are downloaded from Apple. Apple offers 550K apps for the iPhone and iPad, and 25B have been downloaded Google offers 440K and 10B have been downloaded
- 87. Refining the Idea Not all ideas work How “big” is the idea? How marketable is your concept? Mind-mapping the topic Has it all been done before?
- 88. Not All Ideas Work Sometimes what excites you, pretty much just excites you (vanity press) Be sure to have a group of peers or trusted sources of feedback An editor telling you “no” is not the definitive answer however Write ideas down and leave them sit for a few days
- 92. How “Big” is the Idea? What does the topic warrant? Blog post Article eBook Video course Full length book Series
- 93. How “Big” is the Idea? Decide how much coverage you’ll give to topic Avoid bloating the idea Can you release the content in stages? What do you want to explore?
- 94. How Marketable is Your Concept? Who do you need to sell? Traditional publisher Self-publishing Evaluate competing titles What can you do differently? Is there still a demand?
- 95. Mind-mapping the Topic Keep splitting the idea into smaller ideas How much is there to write about? What ground do you want to cover? What topics are you going to consciously leave out of your book? Is there room for a series or additional/ companion products?
- 96. Has It All Been Done Before? First to market may be too early Second to market may win After third place, there’s rarely success Acknowledge your competition and choose a deliberate plan to differentiate your approach
- 98. Creating the Outline Organize the information Find a balance of topics Use of heading levels The value of sidebars and notes A multimedia approach Evaluate any constraints A feasibility check
- 99. Organize the Information Card and stack based approach Pinboard approach Outlining tools Keep all idea, even those discarded for use on side or future projects
- 100. Find a Balance of Topics While all chapters don’t need to be the same length, you should have some consistency Is there a critical order that the information needs to be delivered How much of an introduction is needed
- 102. Use of Heading Levels When creating an outline, look for balance If you’re going to use headings as an organizational tool, you need pairings Make sure when using Level 2 heads, you always have at least two per instance Use of headings helps organize the information for the reader
- 104. A Multimedia Approach The barriers to rich media are all but removed from authors Blog or website CD-ROM or DVD-ROM Electronic books Companion podcast
- 113. Evaluate Any Constraints Page count Digital allotment for extra content Physical media Download limits Photography and illustration Project or companion files Rich media content
- 114. A Feasibility Check Can you get it all done within the time you’ve allowed? Do you have the budget for everything you want to do? Are you putting it all into one book when its really three? Can you segment and shorten?
- 116. What page is this on in the workbook?
- 118. Download this presentation and all the links http://bit.ly/psw13rhd 4 weeks only
- 121. 1. Follow twitter.com/rhedpixel 2. Follow twitter.com/drobo 3. Tweet “I want to win a @drobo from @rhedpixel at #PSW13”
- 124. Resources
- 126. RHED Pixel (www.rhedpixel.com) Technical Questions via Creative Cow All Resources link from www.RichardHarringtonBlog.com Available for consultation Feel free to grab a business card Richard Harrington © Scott Kelby
- 130. Using Digital Publishing to Distribute Your Photography & Extend Your Brand Richard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff Photofocus.com linkedin.com/in/ richardharrington