Managing App Development and Innovation with Project Management

Managing App Development
Managing Innovation with Project Management
Richard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com

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rhedpixel RichHarringtonStuff rhedpixeltv
Wednesday, June 8, 2011

In 1983, the ﬁrst commercial
wireless call was placed with
a Motorola DynaTac.

The phone cost $3,995,
weighed over 2.5 pounds,
and was 10 inches tall
(without the antenna).


Goals of Session
Learn how to identify your distribution options and register as a
developer.
You'll also learn how to target your audience and reﬁne the functional
goals of your application.
Learn how to assemble your development team and efﬁciently develop
graphic and video assets.


Goals of Session
Discover multiple methods for authoring applications including software
as a service, authoring tools, and programming.
Learn how to test your apps then submit them to marketplaces for
distribution or use ad hoc methods for small groups.
You'll also learn practical approaches for marketing your application to
your target audience.


Richard Harrington
RHED Pixel (www.RHEDpixel.com)
Adobe Certiﬁed Expert & Trainer
Apple Certiﬁed Trainer
Project Management Professional
Teach courses on digital media production and
web content
Personal blog – www.RichardHarringtonBlog.com
Social media – rhedpixel


What is RHED Pixel?


What is RHED Pixel?
Company founded in 1999
70% Full Service Clients
30% Support to Other Professionals
Winner of a Ciné Award
Offers variety of video, interactive, and multimedia services
Recognized authority for video and multimedia industries


Services Offered
Preproduction Planning
Field Production
Nonlinear Editing
Motion Graphics
Photo Restoration & Motion Control
DVD & Blu-ray Authoring
Podcast Distribution/Consultation
Application and E-learning Development


The Internet in America
Just what’s going on online?


Internet Access is Everywhere
% With Internet Access From Any Location (12+)
100

75

50

25

0
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdf


Internet Access is Everywhere
% With Internet Access From Any Location (12+)
100

88
83 85 84
81 81 82
75
75
72

62

50 55
50

25

0
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011



High-Speed Access at Home
% Who Have Broadband/Dial-Up Internet Access at Home
100

75

50

25

0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Dial-Up Broadband http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdf


High-Speed Access at Home
% Who Have Broadband/Dial-Up Internet Access at Home
100

84 86
82
75 78 76
68 69

60 58
50
48 48

37 38

25 28 28
21 20
15 13
8
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Dial-Up Broadband http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdf


2001 Digital Platform Landscape
% of Americans Aged 12 and Older Who Use/Own Platform/Devices
Television
AM/FM Radio
Cell Phone
Broadband Internet
Online Radio
Online Video
Facebook
YouTube
Digital Video Recorder
Video on Demand
iPod
Smartphone
Audio Podcasts

0 25 50 75 100



Television 98
AM/FM Radio 96
Cell Phone 54
Broadband Internet 20
Online Radio 28
Online Video 23
Facebook 0
YouTube 0
Digital Video Recorder 0
Video on Demand 20
iPod 0
Smartphone 0
Audio Podcasts 0

0 25 50 75 100



Television 98
AM/FM Radio 93
Cell Phone 84
Broadband Internet 70
Online Radio 56
Online Video 54
Facebook 51
YouTube 49
Digital Video Recorder 36
Video on Demand 35
iPod 31
Smartphone 31
Audio Podcasts 25
0 25 50 75 100



Pandora 24
MP3 Player 23
Video Podcasts 22
Hulu 20
MySpace 17
Android OS 13
Satelite Radio 12
Blackberry OS 11
iPhone 9
LinkedIn 9
Twitter 8
iPad 4
Location Services 4
0 25 50 75 100



The Global Internet
Just what’s going on around the globe?


Top 10 Countries by Number of Internet Users
Rank Country Internet Users Population %

1 China 420,000,000 31.8%
2 United States 234,372,000 76.3%
3 Japan 95,979,000 75.5%
4 India 81,000,000 7.0%
5 Brazil 72,027,700 36.2%
6 Germany 61,973,100 75.3%
7 United Kingdom 46,683,900 76.4%
8 Russia 45,250,000 32.3%
9 France 43,100,134 69.3%
10 South Korea 37,475,800 77.3%


Top 10 Countries by Percentage of Internet Users
Rank Country Internet Users Population %

1 Iceland 285,700 93.2%
2 Norway 4,235,800 90.9%
3 Greenland 52,000 90.3%
4 Sweden 8,085,500 89.2%
5 Netherlands 14,304,600 85.6%
6 Denmark 4,629,600 84.2%
7 Finland 4,382,700 83.5%
8 New Zealand 3,500,000 83.1%
9 Australia 17,033,826 80.1%
10 Luxembourg 387,000 78.7%


The Rise of Mobile Computing
The Internet is in the Pocket


Smartphone Ownership Tripled Since 2009
% Who Have a Smartphone (12+)
100%

75%

50%

25%

0%
2009 2010 2011



Smartphone Ownership Tripled Since 2009
% Who Have a Smartphone (12+)
100%

75%

50%

31
25%
14
10

0%
2009 2010 2011



Nearly Half of 18-34s Have Smartphones
% by Age Group Who Own a Smartphone
100%

75%

50%

25%

0%
12–17 18–24 25–34 35–44 45–54 55–64 65+



Nearly Half of 18-34s Have Smartphones
% by Age Group Who Own a Smartphone
100%

75%

50
50% 45
39
33
24
25% 19
6
0%
12–17 18–24 25–34 35–44 45–54 55–64 65+



Top Smartphone Platforms
3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 (Subscribers Ages 13+)
Share (%) of Smartphone Subscribers
Jan-11 Apr-11 Point Change
Total Smartphone
100.0% 100.0% N/A
Subscribers

Google 31.2% 36.4% 5.2

Apple 24.7% 26% 1.3

RIM 30.4% 25.7% -4.7

Microsoft 8% 6.7% -1.3

Palm 3.2% 2.6% -0.6

Source: comScore MobiLens


Apple iOS vs. Android OS Across Media Devices
3 Month Avg. Ending February 2011 (Subscribers Ages 13+)

Total Installed Base (000) Share (%) of Mobile Subscribers

Total Subscribers 234,000 100%

Apple iOS 37,868 16.2%

Android OS 23,763 10.2%



Own an iOS or Other Portable MP3 Player
Total Population (12+)
100

75

50

25

0
2005 2006 2007 2008 2009 2010 2011

iPod Only Multipl iOS Non iPod http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdf


Own an iOS or Other Portable MP3 Player
Total Population (12+)
100

75

50

13
14 14
12 10
25 12 9 9
8
11 5 27
8 3 17 20 21
2 13
4 8
0
2005 2006 2007 2008 2009 2010 2011

iPod Only Multipl iOS Non iPod http://www.edisonresearch.com/Inﬁnite_Dial_2011.pdf


Age Demographic Proﬁle for Apple iPad Owners
3 Month Avg. Ending February 2011 (Subscribers Ages 13+)

Total Mobile Smartphone iPad

Total Subscribers 100% 100% 100%

Age 13-17 7.1% 6.3% 7.6%

Age 18-24 12.5% 16.9% 15.2%

Age 25-34 17.6% 27.4% 27.0%

Age 35-44 16.8% 22.1% 20.3%

Age 45-54 17.8% 15.3% 16.4%

Age 55-64 14.1% 7.4% 7.3%

Age 65+ 14.0% 4.6% 6.2%



Passion for a Platform
% Who “Love” Platform/Device

iPhone

iPad

Android Phone

iPod

Blackberry

Cell Phone

0 25 50 75 100



Passion for a Platform
% Who “Love” Platform/Device

iPhone 66

iPad 53

Android Phone 49

iPod 46

Blackberry 36

Cell Phone 32

0 25 50 75 100



The Internet is Essential
How Users View the Mobile Computing Experience


Smartphone Owners Use Features
% Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More
Smartphone Cell Phone

Calls

Text Messages

Internet

Social Networking

Music

Games

Video

Purchase Apps

0 25 50 75 100



Smartphone Owners Use Features
% Who (Item) on a (Cell Phone/Smartphone) Several Times per Day or More
Smartphone Cell Phone
87
Calls
70
76
Text Messages
53
40
Internet
18
27
Social Networking
12
19
Music
9
14
Games
6
8
Video
1
3
Purchase Apps
2
0 25 50 75 100



Mobile Content Usage
3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 (Subscribers Ages 13+)
Share (%) of Smartphone Subscribers
Jan-11 Apr-11 Point Change

Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to
68.1% 68.8% 0.7
another phone

Used browser 37% 39.1% 2.1

Used downloaded apps 35.4% 37.8% 2.4

Accessed social
25.3% 28% 2.7
networking site or blog

Played Games 23.7% 26.2% 2.5

Listened to music on
16.5% 18% 1.5
mobile phone



Internet is Most Essential Delivery Vehicle
% Saying the Internet Is the Most Essential Medium to Their Lives
100%

75%

50%

25%

0%
2002 2007 2011



100%

75%

50% 45
33
25% 20

0%
2002 2007 2011



100%

75%

50%

25%

0%
12–34 35+



100%

75%

62

50%

34
25%

0%
12–34 35+



98
Million


Online Video Watching
% Who Have Watched Online Video in Last Week
100%

75%

50%

25%

0%
2006 2011



Online Video Watching
% Who Have Watched Online Video in Last Week
100%

75%

50%
38

25%

12

0%
2006 2011



YouTube Video Watching
% Who Have Watched Internet Video Programming From YouTube
50%

38%

25%

13%

0%
Last Month Last Week


YouTube Video Watching
% Who Have Watched Internet Video Programming From YouTube
50%

41
38
38%
34
31
28
25% 23
21

14
13%
12
7

0%
Last Month Last Week


Give Up TV Before Smartphones
TV or Smartphone – Which would you be more willing to eliminate?

Eliminate TV Eliminate iPhone Don’t Know Eliminate TV Eliminate Smartphone Don’t Know



Eliminate iPhone or TV

58%





36%
58%





6%

36%
58%




Eliminate iPhone or TV Eliminate Smartphone or TV

6%

36%
58% 58%





6%

40%
36%
58% 58%





6% 2%

40%
36%
58% 58%




Have a Proﬁle on a Social Networking Site
% Who Currently Have a Personal Proﬁle Page on Facebook, MySpace,
LinkedIn or Any Other Social Networking Web Site
100%

75%

50%

25%

0%
12–17 18-24 25-34 35-44 45-54 55-64 65+



Have a Proﬁle on a Social Networking Site
% Who Currently Have a Personal Proﬁle Page on Facebook, MySpace,
LinkedIn or Any Other Social Networking Web Site
100%

80
76
75%
68
63

50% 45

31
25%
15

0%
12–17 18-24 25-34 35-44 45-54 55-64 65+



Social Networking on Mobile Phones
% Who Access Social Networking Sites or Services Using a Cell Phone
100%

75%

50%

25%

0%
2010 2011



Social Networking on Mobile Phones
% Who Access Social Networking Sites or Services Using a Cell Phone
100%

75%

50%
43
32
25%

0%
2010 2011



Distribution Options
How to Identify your Distribution Options


Mobile Application Marketplaces
Apple App Store

Android Marketplace

Amazon Appstore for Android

BlackBerry App World

Windows Marketplace for Mobile


Apple App Store
available through iTunes


Developing for iOS
Sign up at http://developer.apple.com/devcenter/ios/index.action
Gain access to Dev Center
Cost is $99 or $299 per year (with free option as well – limited)
Access to SDK as well as testing tools
Online library with training resources


Android Marketplace
https://market.android.com/


Developing for Android
Details at http://developer.android.com/sdk/index.html
Free program to join
View sample code


Amazon Appstore for Android
http://www.amazon.com/mobile-apps/b?
ie=UTF8&node=2350149011


Selling apps through Amazon
Sign up at https://developer.amazon.com/welcome.html
Cost is $99 per year (current offer of free)
Currently available for customers in the United States only
Amazon Appstore Distribution Agreement is non-exclusive


BlackBerry App World
http://appworld.blackberry.com/webstore/


Developing for Blackberry
Sign up at http://us.blackberry.com/developers/
Must pass an exam
Gain access to Dev Center
Cost varies (includes points system for maintaining relationship)
Online library with training resources and video


Windows Marketplace for Mobile
http://marketplace.windowsphone.com


Developing for Windows Phone
Sign up at http://create.msdn.com/en-US/
Gain access to App Hub
Cost is $99 per year
Access to developer tools


A Snapshot of the iOS App Store
Understanding the Big Picture


Count of Active Applications in the App Store
Total Active Apps (currently available for download): 398,845

Total Inactive Apps (no longer available for download): 106,058

Total Apps Seen in US App Store: 504,903

Number of Active Publishers in the US App Store: 87,147

http://148apps.biz/app-store-metrics/


Count of Submissions to the App Store
This Month (Games): 2,720 (91/day)

This Month (Non-Games): 16,566 (552/day)

This Month (Total): 19,286 (643/day)



Popular Categories in the App Store
1. Games (59602 active)

2. Books (54888 active)

3. Entertainment (43123 active)

4. Education (34965 active)

5. Lifestyle (30107 active)



App Store Approval Process
95% of apps are approved within 14 days of submission
Apple has 40 full-time reviewers who study new apps
20% are rejected , but sent back for tweaks and changes
There is an App Store executive review board
Determines procedures
Sets policy for the review process
Reviews applications that are escalated to the board because of new or complex issues

http://techcrunch.com/2009/08/21/apples-response-to-the-fcc-we-
didnt-reject-the-google-voice-app-were-still-looking-at-it/


http://www.mobclix.com/appstore/1


http://www.appannie.com/matrix/ipad/overall/


Stay on Target
Select an audience and reﬁne the functional goals


INSPIRATION

NEED
INSPIRATION

CONTEXT
NEED
INSPIRATION

STRATEGY
CONTEXT
NEED
INSPIRATION

DEVICES
STRATEGY
CONTEXT
NEED
INSPIRATION

DESIGN
DEVICES
STRATEGY
CONTEXT
NEED
INSPIRATION

PROTOTYPE
DESIGN
DEVICES
STRATEGY
CONTEXT
NEED
INSPIRATION

DEVELOP
PROTOTYPE
DESIGN
DEVICES
STRATEGY
CONTEXT
NEED
INSPIRATION

TEST
DEVELOP
PROTOTYPE
DESIGN
DEVICES
STRATEGY
CONTEXT
NEED
INSPIRATION

OPTIMIZE
TEST
DEVELOP
PROTOTYPE
DESIGN
DEVICES
STRATEGY
CONTEXT
NEED
INSPIRATION

PORT
OPTIMIZE
TEST
DEVELOP
PROTOTYPE
DESIGN
DEVICES
STRATEGY
CONTEXT
NEED
INSPIRATION

Exploring Context
Who are the users? Where are the users?
What do you know about them? Are they in a public space or a private space?
What type of behavior can you predict? Why will they use your app?
What is happening? What value will they gain?
How will users best absorb the content? How are they using their mobile device?
When will they interact? Is it held in their hand or in their pocket?
Are they at home with large amounts of time? How are they holding it?
Are they at work with shorter periods? Portrait or landscape?


Features Meaning


Features Meaning

GPS Location-Aware


Features Meaning

GPS Location-Aware

Intimate and
Touch
Interactive


Features Meaning

GPS Location-Aware

Intimate and
Touch
Interactive

Physical
Sensors (A/V)
Intelligence


Features Meaning

GPS Location-Aware

Intimate and
Touch
Interactive

Physical
Sensors (A/V)
Intelligence

Personal and
Contacts
Social


Features Meaning

GPS Location-Aware

Intimate and
Touch
Interactive

Physical
Sensors (A/V)
Intelligence

Personal and
Contacts
Social

Relevant at Point of
Portability
Consideration


Medium Matrix
Device User Ofﬂine Device Initial Long Term
Support Complexity Experience Language Support Features Cost Cost

Mobile
All Simple Limited HTML No None Low Low
Websites

Mobile HTML,
Web Some Medium Great CSS, Limited Limited Medium Low
Application JS

Native
All Complex Excellent Various Yes Yes High Medium
Application


Neurolinguistic Programming
Understand the relationship between behavior and experiences


Learning Type:

Auditory
20% of all people connect with others verbally
This is all they need to feel connected and
productive with others
Are easily distracted by noise
Like music more than art
Have problems with projects that involve
visualization, such as cutting pieces that ﬁt
together
www.mobiledesign.org & www.new-oceans.co.uk


Learning Type:

Visual
35% of all people
Seeing concepts illustrated as diagrams or
graphics is helpful for this learning type
Are appearance-oriented
Remember what was seen, rather than heard
Usually are not distracted by noise
Are strong, fast readers



Learning Type:

Kinesthetic
45% of all people
Incorporate muscle memory and hand-eye
movement to process and retain information
Learn by manipulating and doing
Like involved games
Gesture a lot



Application Context
Different Apps for Different Situations


Utility
A simple at-a-glance tool.


Locale
An application based on
the physical context


Informative
An application meant to
inform.


Productivity
Meant to increase our
available time.


Immersive
An application meant to
distract or entertain.


Context Matrix
User Experience Type Task Type Task Duration Combine with

Utility At-a-Glance Information Recall Very Short Immersive

Contextual
Locale Location-based Quick Immersive
Information

Informative Content-based Seek Information Quick Locale

Content
Productivity Task-based Long Utility
Management

Immersive Full Screen Entertainment Long Utility, Locale


When to Make a Native Application
When is building an app the right choice?


When to Make a Native Application?
Charging Money Accelerometers

Game Device Filesystem

Location-based Services Ofﬂine Access

Cameras



Hot Trends in App Development
Sensoring Image Recognition

Biometrics Augmented Reality

Transactions Mobile Connected Games

Lifestreaming Location-based Social Media

Recommendation Retail Proximity Consumption



Location Awareness
people want to get real


Social Media


Social Media Growth
Social media is a global phenomenon
Happening in all markets regardless of economic, social and cultural development
Asian markets are participation leaders, creating more content than any other region
57% have joined a Social Network, making it the number one platform for creating and sharing
content
55% of users have uploaded photos
22% of users have uploaded videos


Social Media Growth
Blogs are a mainstream media world-wide and a collective rival to traditional media
184m bloggers world-wide
China has the largest blogging community in the world with 42m bloggers
73% have read a blog, 45% have started a blog

Social media has strong impacts on reputation
34% post opinions about products and brands on their blog
36% think more positively about companies that have blogs


Social Media and Government Policy
GSA Recommendations
Use technologies in your life
Start where you can
Use examples to show it can be done
Develop & borrow interim policies. Keep ﬂexible
Proceed


Live Video Streaming
a more intimate chat


The Economic Reality
The prices are still pretty low


Average Prices in the iOS App Store
Current Average App Price: $2.26

Current Average Game Price: $1.04

Current Average Overall Price: $2.10



Popular Categories in the iOS App Store
1 - Games (59,602 active)

2 - Books (54,888 active)

3 - Entertainment (43,123 active)

4 - Education (34,965 active)

5 - Lifestyle (30,107 active)



Trends in Android Market
App numbers reached almost 295,000

Paid app share remained constant at 36%.

Amongst the major app platforms Android Market is still the one with the
highest share of free apps

Average selling price was $ 3.23 in April 2011

research2guidance and AndroidPIT


Trends in Android Market
Games was the fastest growing category (will become #1 in July 2011)

Top category is Entertainment

Growing faster than Apple’s App store

Android Market may overtake Apple’s App Store within 3-4 months

research2guidance and AndroidPIT


http://android.appstorehq.com/


Managing the Project
Understanding Triple Constraint


The Bottom Line
Project Management is a collection business
practices and it works
It is not a fad, it is not new, it is just getting the
attention it deserves
As pace quickens, budget and workforce are
shrinking
By employing an organized, tactical approach you
can thrive in a changing industry
You can never be too busy to manage a project
© RHED Pixel


Triple Constraint
Scope:
What is the work that must be completed?
Schedule:
What are the time constraints for the project?
Budget:
What are the ﬁnancial constraints of the
project?


Triple Constraint
Learning to balance these is essential to your
success.
There is a fourth force at work that holds all
three together, QUALITY.
Simply put, Good, Fast, Cheap… Pick Two!


Characteristics of a Project
How to Identify a Project


Characteristics
Purpose Interdependencies
Temporary Life Cycle – Tasks
Unique Conﬂict
Resources Risk
Cost/Time Constraints


Project Objectives
Schedule
Performance
Cost


The Process of Project Management
What are the Steps to Take?


The Process
Develop concept
Select the PM
Identify resources needed
Deﬁne goals
Create Work Breakdown Structure (WBS)
Match workers to work


The Process
Select team members
Estimate time
Create schedule
Finalize Budget
Build Project Plan
Execute Work


The Process
Coordinate efforts
Measure and evaluate progress
Take corrective action
Test product
Obtain sign off
Transfer project to client


The Process
Analyze the work and process
Archive resources
Have a debrief (client and/or internal)
Create internal report or notes


Estimating Time and Money
The Two are Closely Related


Time Estimates
Historical Data
Time Logs Similar Projects
Past Budgets
Analysis
(1O+4M+1P)÷6
Used by Government


Peer Review
Number Checking
Forgotten Charges
Plausibility
“Second Opinion”


External Review
Peers in different market
Strategic partners
Subject matter experts


Work Breakdown Structure
Key to budgeting
Identify major tasks to be completed
Keep breaking the job down into smaller pieces until you can accurately budget it and
create time estimates
Get input from client and team


www.distractable.net/
tech/tools/printable-
work-breakdown-
structure-planner-pdf/


Identify RSS Feeds

RSS Feeds 10
Register Feeds with FeedBurner

Sketches

Photoshop Comps
UI Design 20
Button Design

Icon Design
Additional 15
Artwork Splash Screen Design

Mommycast Create Video Intro
App
Additional Compress Video Assets
15
Video Assets
Upload Video to Hosting Site

Test in Emulator

Programming 30 Test on Target Devices
& Testing
Assemble Project Team

Project Manage Project Team
10
Management Submit App for Approval


Scoping / Contracts
Put the Details in Writing


Scoping the Project
Will take 2–16 hours to complete
Document 2–10 pages
Will become the charter
Get all key players to attend
Quiet room/no distractions
Get sign off


Scoping Document
Project Name
Executive Summary
Background
Project Scope (High Level)
Key Roles
Signature Lines - Sign Off “Charter”


Success Factors
Right people at meeting
Commitment from company
Clear scope and objectives
Clear understanding of constraints
Buy in from employees


Knowledge is
Happiness
Clear definition of work to be performed
Clear expectation on acceptance criteria
Identification of deadlines to be achieved
Team established
Leadership identified


The Joy of Contracts
Fundamental to the Business Relationship
Minimize Conﬂict
Identiﬁes Risk
Allows for Smart Growth

© Paul Maguire


Managing Employees & Contractors
Keeping the Team Happy and Productive


Successful Team
Start Up
Agree on the Team Purpose
Identify the Project Stakeholders
Identify the Team Roles
Agree on the Ground Rules
Decide on Team Logistics


Managing
Contractors
Clear Expectations
Job rate vs. hourly rate
Reporting frequency
Supervision


Managing Projects Online
The Beneﬁts of Basecamp


Basecamp
Also called Project Path
Online project management tools
Widely used
Supports common media types
Scaleable


Nadav Savio | Giant Ant Design | www.giantant.com
This work is licensed under the Creative Commons Attribution 2.5 License.
To view a copy of this license, visit www.creativecommons.org/licenses/by/2.5/


Brian Fling | www.pinchzoom.com

INSPIRATION
Come up with the spark that inspires

www.mobiledesign.org


INSPIRATION
Come up with the spark that inspires

Examine problems others are having
Engage your target audience through blogging and social media
Get hands on with the tools and tasks
Go on walkabout


NEED
Identify a basic need for the desired user



NEED
Identify a basic need for the desired user

The circumstances in which something becomes necessary
This leads to a course of action by the user
Discuss with support desk personnel
Look at inquiries from customers or constituents


CONTEXT
The circumstances where information adds value



CONTEXT
The circumstances where information adds value

Circumstances that form a setting for an event, statement, or idea
Terms in which the setting can be fully understood and assessed
Context is how a user will derive value from something
The mode, medium, or environment in which we perform a task or the
circumstances of understanding


STRATEGY
How can the application add value



STRATEGY

What makes you different?
How do you want to be perceived?
What design approach will you undertake?


Getting Real:
The smarter, faster, easier way to
build a successful web application

By 37signals
http://gettingreal.37signals.com


STRATEGY

Build software for yourself
Start out by solving your own problems
If you're having this problem, it's likely thousands of
others are having the same problem too
Solving problems leads to passion about a tool
Passion means you’ll truly use it and care about it



DEVICES
Choose the devices that best serves the target audience



DEVICES
Choose the devices that best serves the target audience

Start with your primary target
Identify additional rollout options
Keep the listed as targeted as possible
Look for similarities


DESIGN
Create a user experience based around needs of the target



DESIGN
Create a user experience based around needs of the target

www.buildingiphoneapps.com/p/designs-i-like.html
www.fromideatoapp.com
www.buildingiphoneapps.com/search/label/prototyping


HALF
Half, not half-assed means a better design

Build half a product, not a half-ass product
Avoid the “Everything but the kitchen sink” approach
You want to build half a product that kicks ass
Stick to what’s truly essential
Whatever you think it should be, cut it in half
Pare features until you’re left with the most essential



HOLD THE MAYO
Ask people what they don't want

Most software surveys are centered around what people want
“What feature do you think is missing?”
“What would make this product more useful for you?”
Why not ask people what they don't want?
“If you could remove one feature, what would it be?”
“What gets in your way the most?”
The biggest favor you can do for customers is to leave something out



PROTOTYPE
Evaluate the experience within the context

www.mobiledesign.org & www.uistencils.com


INTERFACE
Start with the user interface

Design the interface before you start programming
Programming is the heaviest component of building
an app
It’s the most expensive and hardest to change



INTERFACE

Design is relatively light. A paper sketch is cheap and
easy to change
Designing first keeps you flexible
Programming first fences you in and sets you up for
additional costs



INTERFACE

The interface is your product
What people see is what you’re selling
Slap an interface on at the end and the gaps will show
Does it make sense?
Is it easy to use?
Does it solve the problem at hand?



PROTOTYPE


PROTOTYPE

Mobile GUI — www.mobilegui.net
UI Stencils — www.uistencils.com
Mobile Sketchbook — www.mobilesketchbook.com
Pocket Sketches — www.pocketsketches.com
App Cooker — www.appcooker.com


PROTOTYPE

OmniGraffle – www.omnigroup.com/products/omnigraffle
Ultimate iPhone Stencil – www.graffletopia.com/stencils/413
Patrick Crowley Stencil – www.graffletopia.com/stencils/392
iPhone 3G Stencil – www.graffletopia.com/stencils/495
iPad and iPhone Design – www.graffletopia.com/stencils/570


PROTOTYPE

Freshbooks iPhone Application GUI —
developers.freshbooks.com/blog/view/freshbooks_iphone_application_gui/
iPhone UI Vector elements —
www.mercuryintermedia.com/blog/index.php/2009/03/iphone-ui-vector-elements
iPad GUI Design template — www.teehanlax.com/blog/2010/02/01/ipad-gui-psd/
iPad Design Vector elements —
http://iconlibrary.iconshock.com/icons/ipad-vector-gui-elements-tabs-buttons-menus-icons/


iOS Human Interface Guidelines

http://bit.ly/higpdf

iOS Design According to Apple
Great iOS Apps Embrace the Platform and HI Design Principles
Great App Design Begins with Some Clear Deﬁnitions
A Great User Experience Is Rooted in Your Attention to Detail
People Expect to Find iOS Technologies in the Apps They Use
All Apps Need at Least Some Custom Artwork


The Display Is Paramount,
Regardless of Its Size
The comfortable minimum size of tappable UI elements is 44 x 44 points.
The quality of app artwork is very apparent.
The user’s focus is on the content.


iOS Device Resolution

Device Portrait Landscape

iPhone 4 640 x 960 pixels 960 x 640 pixels

iPad 768 x 1024 pixels 1024 x 768 pixels

Other iPhone and
320 x 480 pixels 480 x 320 pixels
iPod touch devices


Gesture Action
Flick To scroll or pan quickly.

Swipe In a table-view row, to reveal the Delete button.

To zoom in and center a block of content or an image.
Double tap
To zoom out (if already zoomed in).

Pinch open To zoom in.

Pinch close To zoom out.

In editable text, to display a magniﬁed view
Touch and hold
for cursor positioning

Shake To initiate an undo or redo action.


Virtual objects and actions are metaphors
for objects and actions in the real world
Tapping iPod playback controls
Dragging, ﬂicking, or swiping objects in a game
Sliding On/Off switches
Flicking through pages of photos
Spinning picker wheels to make choices


User Experience Guidelines


User Experience Guidelines
Focus on the Primary Task
Elevate the Content People Care About
Think Top Down
Give People a Logical Path to Follow
Make Usage Easy and Obvious
Use User-Centric Terminology
Minimize the Effort Required for User Input


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