Setzen Sie Ihre berufliche Entwicklung mit Scribd fort
Exclusive 60 day trial to the world's largest digital library.
Join 1+ million members and get unlimited* access to books, audiobooks.
The Community Manager Handbook: 20 Lessons from Community Superheroes combines research findings and advice from The Community Roundtable with short case studies and tips from some of the smartest community professionals in the space, for community managers looking to start, build and grow their communities.
The subjects of the case studies are all current or recent members of TheCR Network, our community for community professionals.
Among the case studies:
Architecting the Community that Meets Your Needs, Bill Johnston, Autodesk
Understanding Your Member Needs, Eileen Foran, Limelight Networks
Shared Value and Shared Purpose, Jerry Green, H&R Block
The Benefits of Starting Small, Rachel Happe and Jim Storer, The Community Roundtable
Creating an Action Plan, Patrick Hellen, CloudLock
Selecting A Platform, Maria Ogneva, Sidecar Technologies
The Early Stages of a New Community, Lesley Lykins, Customer Experience Professionals Association (CXPA)
Building Stakeholder Support and Involvement, Kirsten Laaspere, Fidelity Investments
Building Enabling Policies, Guidelines and Governance, Lauren Vargas, Aetna
The Role of Moderation, Mike Pascucci, Autodesk
Enforcement and Crisis Management, Christian Rubio, SERMO
The Power of Community Programs, Hillary Boucher, The Community Roundtable
The Value of Scorecards, James LaCorte, Blue Cross/Blue Shield of North Carolina
Assessing Your Community, Ted Hopton, McGraw-Hill Education
Creating a Playbook, Charissa Carnall, Western Union
The Power of Advocacy Programs, Matt Brown, Salesforce
Gamification for Engagement, Tracy Maurer, UBM
Sowing Community Across the Organization, J.J. Lovett, CA Technologies
Measuring What Matters, Jeff Ross, Humana
Benchmarking and Assessment Frameworks, Alex Blanton, Microsoft
For more information and research, or to learn more about joining TheCR Network, visit The Community Roundtable at communityroundtable.com