1) Preparing for content management requires extensive preparation including preparing the team, content, prototypes, business case, and vendor selection process. 2) It is important to fully assess your content and ensure your team has the right skills before beginning the project. 3) Creating a prototype using existing tools can help prove out your requirements before selecting a full CMS. 4) Comprehensive preparation is key to avoiding cost overruns and project delays when adopting a new content management system.