This is how to beat Google and get alternate traffic sources from PPC Search Engines (SEO is an alternate method). If you’ve ever found it challenging to get a conversion from a click to a sale or action, this new video on my should really help you. In this new 5-minute tactic, I show you how to make your PPC ad and landing page a LOT more personal and appealing to your prospect.
This gets you the targeted consumer to your landing page, and makes them feel at home, right away. That’s how you can turn a PPC campaign that’s losing you money, into profits.
Please click the link in the attached document to find out how to use smaller search engines to get profitable traffic.
How to Get Low Cost PPC Clicks from Smaller Search Engines
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Using Smaller Search Engines for Niche
Traffic; 2 Hour Master Plan
This is a small sample of the new, Confidential Conversions course. While I
encourage you to start watching the videos as soon as possible, since they go
through campaign set-up and strategies for all of the traffic sources you’ll be using,
this PDF will give you a convenient resource for signup links and “getting started”
tasks all in one place.
So what is the “2 Hour Master Plan”? Quite simply, it provides you with a virtual
“road map” to getting started with all the traffic sources I discuss within just two
hours (the only exception being the CPV sources, since some of these require a
higher initial outlay to get started, and you may want to wait until you have
generated some profits with the other traffic sources first).
To make getting started even more painless, I’ve broken it down into seven days:
The first day covers getting signed up with the PPC networks mentioned in the
course, and the following days cover the
2. basics of setting up your first campaigns – be sure to watch the
videos for more in-depth instructions.
Also, be sure to consult the download page for information on getting signed up with
a CPA network that will provide you with a ready source of lead offers to promote on
these PPC networks – you’re free to promote other types of offers (Clickbank, etc..),
but I recommend CPA lead offers for maximum profits.
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Day 1
On day one, sign up for the PPC networks and watch the introductory videos for
each network:
• Sign up with Ask.com Sponsored Listings:
• http://sponsoredlistings.ask.com/
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3. • Sign up with Miva: https://adcenter.us.miva.com/
• Sign up with AdKnowledge: http://www.adknowledge.com/usa/
• Sign up with 7Search: http://7search.com/
Sign up with AdMob: http://www.admob.com/
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4. Day 2
Set up your first campaign with Ask.com Sponsored Listings
Ask.com reaches an estimated 95 million unique users per day, and the PureLeads
technology they use to “scan” traffic to your ads
5. ensures very high traffic quality – you don’t get charged if leads don’t
meet Ask’s quality standards. The ads you run through Ask Sponsored Listings will
appear on about 100 online properties including Match.com, CNet, DogPile, and
Gifts.com. The ads use the same familiar text format common to Google, Bing and
Yahoo, but the click costs are significantly lower. There is no minimum spend, and
support is excellent.
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6. 1. Go to https://secure.sponsoredlistings.ask.com/sign_up/register and enter the e-
mail address and password you want to use for the account. Be sure to read the
Terms and Conditions.
2. Create your first ad – if you have used other PPC platforms like Google Adwords,
Yahoo Search Marketing, or MSN adCenter, the user interface should be familiar,
and the ad follows the usual PPC format: Title, Description, Display URL,
Destination URL. A live-updating preview window will show you what your ad will
look like when it goes live, and make sure you don’t exceed the character limit on
any of the form fields.
3. Enter keywords, one per line
4. Enter a daily maximum budget (you can start with as little as $10)
5. Enter a maximum CPC (Cost Per Click). This will depend on the offer you are
promoting, but you can start with as little as 510 cents per click.
6. Enter your “Initial Deposit/Refill Amount”: You can deposit as little as $15 to get
started, and this same amount will be charged to your credit/debit card whenever
your account reaches a zero balance.
7. Once you click “Submit,” you will be prompted to enter a credit card for payment –
this will be kept on file to replenish your account balance automatically, as
needed.
8. Once you have submitted your first ad and entered your payment details, you will
be able to activate your ad and create additional ad campaigns.
7. Day 3
Set up your first campaign with Miva (next page)
8. Miva is one of the oldest of the so-called “second tier” PPC networks, having been
around since 1999. But it has changed (for the better) since being acquired by
AdKnowledge last year. It is now one of the largest “performance marketing”
platforms online, and its AutoBid and Bid Optimizer features allow you to maintain a
high degree of control over your bidding and ad displays. Again, the traffic is cheap
but extremely high quality.
9. 1. On Miva, you create an ad before creating a campaign
2. Enter the ad title
3. Enter destination URL (affiliate link)
4. Choose whether or not to use the Precision Keywords option (see video)
5. Enter display URL
6. Enter ad description
7. If you have the Precision Keywords box checked off, you can choose from a
dropdown menu of categories.
8. Once your ad is complete, create and choose a name for your new campaign –
you can create new ads in the campaign at this point.
9. Miva allows you to create a tracking pixel to place on your offer’s “thank you”
page (this requires contacting your affiliate manager at the CPA network running the
offer) – in Miva, select “Conversion Page” as the Code Type, click “Generate,” and
copy the script.
10. Note that if you don’t select Precision Keywords, you can use Miva’s own
keyword suggestion tool (which includes traffic numbers).
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10. Day 4
Set up your first campaign with Adknowledge
Adknowledge now owns Miva, but it maintains its own multi-channel ad platform that
allows you to place ads in emails, search engine results, expired domain pages, and
social networks. The “Predicted Analytic Patterns” technology Adknowledge uses to
determine where and when to display your ads makes the traffic highly targeted,
even
11. though click prices are extremely low. Adknowledge can drive an
incredible amount of traffic, generating over 20 billion impressions per month. There
are three different “networks” within the Adknowledge system (Premium, Standard,
and Social), but for our purposes Standard will suffice.
1. Click “Create Campaign”
2. Under campaign setup, choose the Premium, Standard, or Social Network option
and name your campaign and ad group
3. Enter your ad headline
4. Enter ad description
5. Enter display URL
6. Enter destination URL (affiliate link)
7. Add additional ad copies to split test (not required, but recommended)
12. 8. Under Conversion Tracking, click on “Create A New Performance Pixel” and
choose “leads” when it asks you what you want to track. Again, this requires
sending the pixel script Adknowledge generates for you on the fly to your affilite
manager for placement on the offer page.
Day 5
Setting up your first campaign with 7Search (next page)
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Notes
13. 7Search got started in 1999, and serves ads on 1.5 billion searches per month. The
traffic is high-quality, and the tracking and stats reporting are top of the line (all free).
The Auto Bidding feature allow you to simply bid on a position on the page rather
than a specific cost per click, if you choose, and you can receive automatic real-time
email updates that inform you whenever you have been outbid.
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