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Private Investment in US Legal Services

               New Business Models

                                           Richard S. Granat, J.D.

                               President, SmartLegalForms, Inc. and

                                          DirectLaw, Inc.

                     Co-Chair,     eLawyering Task Force, ABA/LPM.




    © Copyright, 2013 Richard S. Granat
The New “Client”


  75 million clients: The Millennials- 1978
  •$45 billion latent market



    © Copyright, 2013, Richard S. Granat
WHAT DO

CLIENTS
                                        WANT?
 © Copyright, 2013, Richard S. Granat
CLIENTS WANT

       FIXED
                                  PRICES
© Copyright, 2013, Richard S. Granat
CLIENTS
         WANT


        SPEED
© Copyright, 2013, Richard S. Granat
CLIENTS
                                        WANT

TRANSPARENCY
 © Copyright, 2010, Richard S. Granat
CLIENTS
                                  WANT

CONVENIENCE
 © Copyright, 2010, Richard S. Granat
CLIENTS
             WANT


BETTER
      TECHNOLOGY
© Copyright, 2010, Richard S. Granat
CLIENTS
        WANT ONLINE
        AND FACE TO FACE




© Copyright, 2013, Richard S. Granat
Legal Advice Companies
Q & A Platforms. e.g. Quora
Problem: Limited Margins

                      • Online
                      • Fixed Fee
                      • UnBundled

    © Copyright, 2013, Richard S. Granat
Document Automation Companies
               Problem: Limited Service –
               Not Whole Solution –
                                                  Do
                                                    c un
                                 r Lex
                             ape
W




                            P
 hi
 ch
  D
      ra
      ft




           © Copyright, 2013, Richard S. Granat
Out- Sourcing Companies
        Component Manufacturer
        Doesn’t Serve End-Users




    © Copyright, 2013, Richard S. Granat
The New Gatekeepers – Reintermediation
        Problem: On-Line Only




               ect
         w Dir
      lLa
Virtua

     © Copyright, 2013, Richard S. Granat
My Vision
Strong On-Line Legal Services Delivery
      Unbundled Legal Services
           Uniform Quality
     Strong Community Presence
          Nationwide Brand
        Accessible Law Offices




 © Copyright, 2013, Richard S. Granat
What Do You Need to Create a Nation-Wide
Law FirmThat is Both Online and Off-line?
                         •      First Rate Technology
                         •      Modern Management Methods
                         •      Competent Lawyers / Training
                         •      Branding- Nationwide Advertising
                         •      Capital To Get All of the Above.

    © Copyright, 2012, Richard S. Granat
Rule 5.4


(a) A lawyer or law firm shall not share legal fees
with a nonlawyer…
(4) (b) A lawyer shall not form a partnership with a
nonlawyer if any of the activities of the partnership
consist of the practice of law.




      © Copyright, 2012, Richard S. Granat
HOW




                                  Two- Tier Structure:

                          Law Firm That Sits On
                      Top of A Management Company




      © Copyright, 2013, Richard S. Granat
Problems With Model
Issues




         • Pricing Model – How Do You Price –
           Transparency

         • Limit on Return

         • Limit on Life of Law Firm – Need Succession Plan
         •
         • Exit For Investors
          © Copyright, 2013, Richard S. Granat
Axiom Law
Issues




         • Not a Law Firm – Organized as a C Corporation.

         • Sounds like a law firm.

         • Only Works for Companies that Have an In-House
           General Counsel – otherwise UPL Violation.
         •
         • Axiom is really a Placement, Outsourcing, and
           Project Management Company
          © Copyright, 2013, Richard S. Granat
NOW                           Early
                               Early
                              Adopt
                               Adopt
                 Most
                  Most         ers
                                ers
                 Solos
                  Solos                             Web
                  and
                   and                              4.0
                 Small
                  Small                   Web
                  Law
                   Law                    3.0
                 Firms
                  Firms       Web
                              2.0


                 Web
                 1.0




                                                          New Generation Law Firms
                                                           New Generation Law Firms
                                                          Internet is the Platform for
                                                           Internet is the Platform for
                                                          Delivery
                                                           Delivery
                                                          Nationwide Brands
                                                           Nationwide Brands
60% of Solos Don’t Have
 60% of Solos Don’t Have   User generated content
                           User generated content         Online and Offline
                                                           Online and Offline
a Web Site.
 a Web Site.               Client Portals
                           Client Portals                 Online Delivery of Legal
                                                           Online Delivery of Legal
‘Brochure ware’ sites
 ‘Brochure ware’ sites     Free Advice
                           Free Advice                    Services.
                                                           Services.
No Advanced
 No Advanced               Collaboration
                           Collaboration
Technology
 Technology                Non-Law Firm Providers
                           Non-Law Firm Providers
Tiny, Undercapitalized
 Tiny, Undercapitalized    Free Legal Forms
                           Free Legal Forms
Operations                                                 ©NakedEyes http://www.flickr.com/photos/55456073@N00/301678287/
Innovate or Let’s De-
Regulate

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Private Investment in US Legal Services

  • 1. Private Investment in US Legal Services New Business Models Richard S. Granat, J.D. President, SmartLegalForms, Inc. and DirectLaw, Inc. Co-Chair, eLawyering Task Force, ABA/LPM. © Copyright, 2013 Richard S. Granat
  • 2. The New “Client” 75 million clients: The Millennials- 1978 •$45 billion latent market © Copyright, 2013, Richard S. Granat
  • 3. WHAT DO CLIENTS WANT? © Copyright, 2013, Richard S. Granat
  • 4. CLIENTS WANT FIXED PRICES © Copyright, 2013, Richard S. Granat
  • 5. CLIENTS WANT SPEED © Copyright, 2013, Richard S. Granat
  • 6. CLIENTS WANT TRANSPARENCY © Copyright, 2010, Richard S. Granat
  • 7. CLIENTS WANT CONVENIENCE © Copyright, 2010, Richard S. Granat
  • 8. CLIENTS WANT BETTER TECHNOLOGY © Copyright, 2010, Richard S. Granat
  • 9. CLIENTS WANT ONLINE AND FACE TO FACE © Copyright, 2013, Richard S. Granat
  • 10. Legal Advice Companies Q & A Platforms. e.g. Quora Problem: Limited Margins • Online • Fixed Fee • UnBundled © Copyright, 2013, Richard S. Granat
  • 11. Document Automation Companies Problem: Limited Service – Not Whole Solution – Do c un r Lex ape W P hi ch D ra ft © Copyright, 2013, Richard S. Granat
  • 12. Out- Sourcing Companies Component Manufacturer Doesn’t Serve End-Users © Copyright, 2013, Richard S. Granat
  • 13. The New Gatekeepers – Reintermediation Problem: On-Line Only ect w Dir lLa Virtua © Copyright, 2013, Richard S. Granat
  • 14. My Vision Strong On-Line Legal Services Delivery Unbundled Legal Services Uniform Quality Strong Community Presence Nationwide Brand Accessible Law Offices © Copyright, 2013, Richard S. Granat
  • 15. What Do You Need to Create a Nation-Wide Law FirmThat is Both Online and Off-line? • First Rate Technology • Modern Management Methods • Competent Lawyers / Training • Branding- Nationwide Advertising • Capital To Get All of the Above. © Copyright, 2012, Richard S. Granat
  • 16. Rule 5.4 (a) A lawyer or law firm shall not share legal fees with a nonlawyer… (4) (b) A lawyer shall not form a partnership with a nonlawyer if any of the activities of the partnership consist of the practice of law. © Copyright, 2012, Richard S. Granat
  • 17. HOW Two- Tier Structure: Law Firm That Sits On Top of A Management Company © Copyright, 2013, Richard S. Granat
  • 18. Problems With Model Issues • Pricing Model – How Do You Price – Transparency • Limit on Return • Limit on Life of Law Firm – Need Succession Plan • • Exit For Investors © Copyright, 2013, Richard S. Granat
  • 19. Axiom Law Issues • Not a Law Firm – Organized as a C Corporation. • Sounds like a law firm. • Only Works for Companies that Have an In-House General Counsel – otherwise UPL Violation. • • Axiom is really a Placement, Outsourcing, and Project Management Company © Copyright, 2013, Richard S. Granat
  • 20. NOW Early Early Adopt Adopt Most Most ers ers Solos Solos Web and and 4.0 Small Small Web Law Law 3.0 Firms Firms Web 2.0 Web 1.0 New Generation Law Firms New Generation Law Firms Internet is the Platform for Internet is the Platform for Delivery Delivery Nationwide Brands Nationwide Brands 60% of Solos Don’t Have 60% of Solos Don’t Have User generated content User generated content Online and Offline Online and Offline a Web Site. a Web Site. Client Portals Client Portals Online Delivery of Legal Online Delivery of Legal ‘Brochure ware’ sites ‘Brochure ware’ sites Free Advice Free Advice Services. Services. No Advanced No Advanced Collaboration Collaboration Technology Technology Non-Law Firm Providers Non-Law Firm Providers Tiny, Undercapitalized Tiny, Undercapitalized Free Legal Forms Free Legal Forms Operations ©NakedEyes http://www.flickr.com/photos/55456073@N00/301678287/
  • 21. Innovate or Let’s De- Regulate

Editor's Notes

  1. Companies which provide services or tools for lawyers to help them be more efficient. Make a lo of money from the legal systems by providing services to law firms and cororate counsel.
  2. Connect clients with lawyers- but not much is being done to help lawyers create new services offerings for consumers.
  3. My vision is a one or more nationwide law firms that have a strong brand promise and incorporates the values that clients really want- which really means affordable law. Many areas of practice require some ace to face interaction- bankruptcy immigration, and even in estate planning. Litigation criminal defense work etc.
  4. What can you do it the US to get capital into the legal system. The only way I know how to do it is with a two tier structure. Ironically Joel Hyatt pioneered the model 25 years ago when he jointed ventured withHR Block- but there were operational problems that lead to its demise.