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Branding Secrets for Non Profits 2011
24. Apr 2011•0 gefällt mir•544 Aufrufe
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Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
Ron GossenFolgen
Chief Marketing Officer um University of MissouriAnzeige
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Branding Secrets for Non Profits 2011
- Branding Secrets for Non-Profits Ron Gossen, APR, PMP [email_address]
- Persuasive Model COGNITIVE Cognitive – know who you are, knowledge.
- Persuasive Model COGNITIVE No. Too limited
- Persuasive Model COGNITIVE AFFECTIVE Affective – Feelings and attitudes.
- Persuasive Model COGNITIVE AFFECTIVE Better. But still too limited.
- Persuasive Model COGNITIVE AFFECTIVE CONATIVE Conative – behavior: volunteer, contribute, support.
- Brand essence model Your Strengths Constituents’ Needs Competitions’ Weaknesses
- Brand essence model Your Strengths Constituents Needs Competitions’ Weaknesses SECRET #2
- Find the “sweet spot.” Your Strengths Constituents Needs Competitions’ Weaknesses Sweet spot
- “ Questions to answers. Answers to results.” StratComm Strategic Communications Group [email_address] Ron Gossen, M.B.A., A.P.R.
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