1. Unit 2:
Initial Skills
Audits
Term 1: Research
Skills

2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would I use R/A/G Evidence Target for development
this technique?
interviews A researcher asking a person Unit 2 Skills for Ask a bigger range of
questions in order to get their A production part 1; questions, as well as
research. Riot Documentary asking other age groups.
post
questionnaires A form for a target audience of See Blog:Major Ask a bigger range of
the general public to complete G Label Marketing questions, as well as
in order to collect information, research- asking other age groups.
sometimes anonymously. (A01/A04)Unit 1
Audiences &
Industries.
Focus groups A researcher asking a group of See Blog:Major Ask a bigger range of
people questions to get their A Label Marketing questions, as well as
opinions on products or other research- asking other age groups.
subjects (A01/A04)Unit 1
Audiences &
Industries.

3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
Identifying and An example of this is if See Blog:Unit 2 Skills for Use other research sources.
following up leads you search something A production part 1
on Wikipedia and it
gives you a list of
things relating to the
subject.
Shifting, collating You would use this if See Blog:Unit 2 Skills for Store my research in different
and storing you have collected production part 1 ways.
information masses of information A
and you need to cut it
down to bullet points.
E.g blogs,
documentaries and
newspapers.
Quantitative Statistics, numbers See Blog: Unit 3 identity Use other research sources
research and percentiles. Used A theft. to gather this information.
to display figures and
numbers.

4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
Qualitative Qualitative research is See Blog: Year 12 Media Use other research source to
Research research that contains A Production produce this information.
opinions, facts and
anecdotes.
Researching You would use this for See Blog: Year 12 Media Use other research source to
content for a example if you were G Production produce this information.
production set a task to rebrand a
product something you
would need to find out
more information about
the current product.
Identifying the You would use this if G See Blog: Unit 2 Skills for
market or you were rebranding a production part 2
audience for a product and you didn’t
product know what age the
new target audience
was. To make this
decision you would

5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
What an audience People’s/your target See Blog: Unit 2 skills for Approach both primary &
thinks of the market’s point of view A production part 2 secondary audience for
product and comments on the feedback.
product.
How large that The age range of your See Blog: Unit 2 skills for Research and approach both
audience may be target audience e.g 12- production part 2 primary & secondary
19 A audience to find this out.
How the product How the product See Blog: Unit 3 identity Research thoroughly to find
compares to measures up against theft all products.
similar products another product. You A
would use this when
re-branding a product.

6. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
Ratings/circulation How much your See Blog: Unit 2 skills for Make questionnaires or
and sales figures audience rate your A production part 2 conduct more focus groups
product (normally out
of 5 stars), if your
product has become
‘the talk of the town’
and how much income
is there from the sales
of the product.
Audience and Information collected Unit 3 identity theft. Collect & research
market profiles about your audience G qualitative&quantiative
and target market put research about my target
together to form a audience
profile.
Researching Looking at products G See Blog: Unit 3 identity Use other research source to
Similar products that are relatively the theft. produce this information.
to understand same as yours and
their conventions seeing what they
haven't got that you
could in order to make
your product better.

7. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for development
would I use this
technique?
• identify how and You would use this Unit 3 identity theft Use other research sources
where you are likely when you need A to gather this information.
to get the necessary feedback on if your
information product is
appealing.
recognise and follow- For example, you See Blog:Unit 2 Skills for Use other research sources
up information trails would use this A production part 1 to gather this information.
when they present when doing
themselves and keep secondary research
records of this activity online and you
search what your
looking for but other
information sites
come up aswell.
store the information You would use this See all blogs.
so that it is easily when doing G
accessed work.E.g Blogger.