We gather the most compelling social media statistics and insights that will help tour operators and activity providers craft their social strategy.

1. MIND-BLOWING SOCIAL
MEDIA USAGE
STATISTICS FOR TOUR
OPERATORS
sales@rezdy.com
www.rezdy.com

2. As a tour operator, you know that keeping up with trends
in traveller behaviour is critical to getting more bookings
and building your business.
Here are the most mind-blowing social media statistics
and insights that we pulled together that will help you
understand and craft your social strategy.

3. SOCIAL MEDIA
BUILDS TRUST

4. 1.
92% of consumers say that
they trust earned media, such
as social media, word of
mouth, recommendation from
friends and family, above all
other forms of advertising
Source: Webbed Feet

5. 2.
85% of customers expect
businesses to be active in
social media
Source: Vocus

6. 3.
82% of consumers trust a
company more if they are
involved with social media
Source: Forbes

7. 4.
77% of consumers said they
are more likely to buy from a
company if the CEO uses social
media
Source: Forbes

8. 5.
+75% increase occurred last
year for trust in social media
as it went from 8% to 14% as a
trusted information source
Source: Edelman Trust Barometer

9. 6.
70% of global consumers say
online consumer reviews are
the second most trusted form
of advertising
Source: Edelman Trust Barometer

10. Dream
Experience
As a tour operator, you know that keeping up with trends in
traveler behaviour is critical to getting more bookings and
Plan
building your business.
Book
Here are X of the most important mobile trend statistics and
insights that we pulled together from industry experts that
will help you with your mobile strategy.
Tour operators need to understand
the travellers’ journey to make the
most out of social media

11. STAGE 1
DREAMING
Travellers are dreaming of what places
they should visit, and imagining where
they could go

12. 1.
36% of online travellers visit
social networking sites to
influence destination
selection
Source: World Travel Market

13. 2.
One out of three US
travellers reference social
media as a main source of
travel ideas and inspiration
Source: 2013 Portrait of
American Travelers Study

14. STAGE 2
PLANNING
Travellers are planning how to get there,
where to stay, and what they’ll do once
they arrive

15. 1.
52% of travellers use social
media to plan a trip
Source: Eye For Travel

16. 2.
71% of Asian leisure travellers
consider personal
recommendations for a trip
“very important” in the
decision-making process
Source: Tnooz

17. 3.
44% of Asian leisure
travellers are watching
videos about a destination
during the research phase
Source: Tnooz

18. 4.
52% of travellers were so
influenced by social media
that they changed their
original travel plans
Source: Sport Social

19. 5.
10% of those who use social
media to research travel
plans changed
agent/operator/website
Source: Sport Social

20. 6.
87% of those younger than 34
are using Facebook to solicit
advice before making
bookings
Source: The Media Captain

21. STAGE 3
BOOKING
Travellers know what they want, and are
ready to make it official by booking

22. 1.
50% of travel companies
have said that direct
bookings have been
generated from social media
Source: Media Bistro

23. 2.
59% of Asian leisure
travellers want to book
travel products
“whenever they can” and
“wherever they can”
Source: Tnooz

24. 3.
80% of travellers are more
likely to book a trip from a
friend liking a page rather
than responding to a
traditional Facebook ad
Source: Eye For Travel

25. STAGE 4
EXPERIENCING
Travellers are at your tour or activity and
share their experience with their social
networks

26. 1.
Holiday pictures are the
most shared content on and
after vacation
Source: Tnooz

27. 2.
70% of social media users
update status/share photos
while on holiday
Source: Eye For Travel

28. 3.
76% of social media users
post vacation photos to their
social networks
Source: Webbed Feet

29. NETWORK 1
TRIPADVISOR

30. 1.
TripAdvisor has 69 million
monthly visitors and more
than 60 million travel
reviews and opinions from
travellers around the world
Source: TripAdvisor

31. 1.
34% of Asian leisure travelers
are actively looking for
social recommendations and
feedback on ideas via social
networks such as Facebook
and TripAdvisor
Source: Tnooz

32. NETWORK 2
FACEBOOK

33. 1.
Worldwide, there are over
1.5 billion active Facebook
users, with 699 million
people logging in daily
Source: Facebook via Zephoria

34. 2.
Every 60 seconds on Facebook
→ 510 comments are posted
→ 293,000 statuses are updated
→ 136,000 photos are uploaded
Source: The Social Skinny via Zephoria

35. 3.
52% of Facebook users say
their friends photos inspire
their travel plans
Source: Webbed Feet

36. 4.
23% of Facebook users
check their accounts 5 or
more times daily
Source: Huffington Post

37. 5.
42% of stories shared to
users’ Facebook timelines in
2012 were travel
experiences, making it the
top story being shared by
users
Source: Tnooz

38. NETWORK 3
TWITTER

39. 1.
Twitter is one of the most
heavily-trafficked search
engines in the world,
serving over one billion
queries per day
Source: Stikky Media

40. 2.
Twitter has 500 million
registered users whose
posts amount to 175 million
tweets per day
Source: Stikky Media

41. 3.
53% of people on Twitter
mention products and/or
services in their tweets
Source: Socialnomics

42. Follow @rezdy_com
for more!

43. About
Rezdy

44. We provide powerful online booking
software for niche tour operators
Fishing charters
GPS guided tours
Walking tours
Surf schools
Cruises & historic tours
Skydiving
Scenic flights
ATV tours
Helicopter flights
Sea kayaking
Sailing trips
Shuttles
...just to name a few

45. Want to learn more?
Get in touch!
sales@rezdy.com
www.rezdy.com
Aus: +61 (0) 2 8244 3060
USA: +1 415 655 1633