1.  How Your Online Reputation Can Be Damaged… and What You Can Do to Fix It!

3. Monologue vs Dialogue 1. Marketers used to control the conversation: Radio, TV and print advertising was expensive and we listened because it paid for our entertainment. 2. The customer controls the conversation : Now blogging and social media gives every internet user a platform to publicly broadcast their observations and opinions in an instant.

4. Listen or Perish “ Its time to turn the megaphone around” -Tara Hunt, The Whuffie Factor 3. Learn to listen or proceed at great risk Big brands like Pepsi and Domino’s Pizza were exposed to near-immediate criticisms on a worldwide basis. When they listen, they can respond.

5. Listen or Perish

6. The BIG Secret: Even Bad Reviews Boost Sales Think letting customers post cranky reviews of your products will scare away sales? Here’s the surprising truth: AlpacaDirect.com implemented an independent review service on their site, and “saw sales climb 23% on products that had reviews.” Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research.

9. eBay Example

10. Amazon Example

11. Yelp Example

12. LinkedIn Example

13. CDC & Social Media Twitter Video ( YouTube ) MySpace Widgets Facebook Centers for Disease Control Social Media site. Retrieved from http://www.cdc.gov/socialmedia/ .

14. The Future of Social Media Baekel. T. (April 27, 2009). Where is everyone? Baekel Online Magazine. Retrieved from http://www.baekdal.com/articles/Management/market-of-information/ .

17. RipOffReport Example

18. Photos Examples: Michael Phelps and Matt Leinert

20. The Customer Path of Discovery