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http://www.publicistas.org/revolutionart
INTERNATIONAL MAGAZINE
                                                MAGAZINE #1
                                                March # 1
                                                   ISSUE 2006
                                                   March 2006
   presents :

                                           Edited by:
                                                                        Thank you for download the
                                           PUBLICISTAS.ORG
                                                                        first number of REVOLUTIONART
                                                                        international magazine !
                                           Creative Director:
                                           Nelson Medina
                                                                        This is an international collective
                                                                        sample of the best designers of
                                           contact us:
                                                                        the world. Don’t believe me?
                                           hola@publicistas.org
                                                                        Check the awesome contribu-
                                                                        tions and see it for yourself.
                                           Phone: +51 1 7923794
                                                                        Revolutionart wants to serve as
                                                                        an inspirational source to art-
                                                                        ists, advertisers, designers and
                                                                                                               and share it with your friends.
                                                                        communicators in general who
                                                                                                               It’s free.
                                                                        wish to explore new alternatives
                                                                        of expression through graphical
                                                                                                               The next number comes with
                                                                        design samples.
                                                                                                               more fresh ink. If you need some
http://www.publicistas.org/revolutionart                                                                       more info, don’t forget to check
                                                                        I’m so motivated by the works
                                                                                                               our website at www.publicistas.
                                                                        presented that I’m participating
                                           All the samples are
                                                                                                               org/revolutionart
                                                                        too ! It have many pages of cre-
                                           propierty of their
                                                                        ativity and passion for the power
                                           respective owners and
                                                                                                               Im shure that you’ll enjoy this.
                                           can’t be reproduced
                                                                        of the image.
                                           whithout permission.                                                Regards.
                                           Don’t steal, be influenced
                                                                        All the contributors are open
                                           and create !
                                                                        to serious proposes of work. In
                                                                                                               Nelson Medina
                                           We are always open
                                                                        this magazine you’ll find how to
                                           for people who want                                                 Creative Director
                                                                        contact them.
                                           to contribute to our
                                                                                                               Publicistas.org
                                           magazine.
                                                                                                               nelson@publicistas.org
                                                                        Please support our wok by
                                           We are searching for web
                                           hosting sponsors, creative
                                                                        spreading this magazine on the
                                           open minded people and
                                                                        internet. Feel free to redistribute,
                                           translators. Send to us
                                           your fan art, graffitis,
                                           stencils and things
                                           related to our revolution.
REVOLUTIONART
CONTRIBUTORS




ALVARO SANCHEZ                                                                               IVAN CAPUTO
Guatemala                                                                                    Italy
stateofshock69@hotmail.com                                                                   www.kapcom.net
Impact Comunications                                                                         Caputo Comunicazione

AMENTH (LOVEISSICK)                                                                          CHANNEL PROM - MARKETING PROMOCIONAL
Indonesia                                                                                    Chile
loveisick@yahoo.com                                                                          creacion@channelprom.com
www.theyhatemydesign.net
                                                                                             POSITIVO BTL
DANIEL GÓMEZ                                                                                 Perú
                                  FERNANDA COHEN
México                                                                                       ch.arnaude@positivo.com.pe
                                  U.S.A.
caleb.gosa@gmail.com                                            NELSON MEDINA
                                  info@fernandacohen.com
www.fotolog.com/dcaleb_gs                                                                    CHRISTOPH SEILER
                                                                Perú
                                  www.fernandacohen.com                                      Germany
                                                                nelson@publicistas.org
MR FREAK                                                                                     seiler@finestmagma.com
                                                                www.publicistas.org
                                  JAY LIM
México                                                                                       www.finestmagma.com
                                  Malaysia
carlos@mr-freak.com                                                                          Finest/Magma Design&Communication
                                                                BASTARD PROJECT
                                  animator_alive7@hotmail.com
www.mr-freak.com                                                Germany
                                  www.jaylimdesign.com          harmsen@magma-ka.de
CUPID LEUNG                                                     www.bastard-project.com
                                  JOSÉ RAMÓN GÁNDARA ALONSO
Hong Kong
                                  España
doublewoodworkshop@yahoo.com.hk                                 MARKO PINJUH
                                  gandaraalonso@gmail.com
www.doublewood-workshop.com                                     Croatia
                                                                rastajedi@mighty-vibes.net
                                                                rastajedi.deviantart.com
YOUR
ADVERTISEMENT
COULD BE HERE
                                          IN THIS ISSUE
                                          DESIGN SAMPLES

                                          INTERVIEW

                                          ADVERTISING SAMPLES




       { developing strong identities }

       WWW.VISUALWEBLABS.COM
DESIGN SAMPLES
AMENTH (LOVEISSICK) - INDONESIA
REVOLUTIONART
ALVARO SÁNCHEZ - GUATEMALA
REVOLUTIONART
ALVARO SÁNCHEZ - GUATEMALA
REVOLUTIONART
REVOLUTIONART   ALVARO SÁNCHEZ - GUATEMALA
REVOLUTIONART   ALVARO SÁNCHEZ - GUATEMALA
ALVARO SÁNCHEZ - GUATEMALA
REVOLUTIONART
REVOLUTIONART   ALVARO SÁNCHEZ - GUATEMALA
REVOLUTIONART   ALVARO SÁNCHEZ - GUATEMALA
DANIEL CALEB GÓMEZ - MÉXICO
REVOLUTIONART
DANIEL CALEB GÓMEZ - MÉXICO
REVOLUTIONART
DANIEL CALEB GÓMEZ - MÉXICO
REVOLUTIONART
REVOLUTIONART   MR. FREAK - MÉXICO
MR. FREAK - MÉXICO
REVOLUTIONART
MR. FREAK - MÉXICO
REVOLUTIONART
MR. FREAK - MÉXICO
REVOLUTIONART
CUPID LEUNG - HONG KONG
REVOLUTIONART
REVOLUTIONART   CUPID LEUNG - HONG KONG
CUPID LEUNG - HONG KONG
REVOLUTIONART
REVOLUTIONART   CUPID LEUNG - HONG KONG
REVOLUTIONART   CUPID LEUNG - HONG KONG
FERNANDA COHEN :
 THE INTERVIEW
  New York,                           Which is your principal source of
  February 2006                       creative inspiration ?

  Text: Nelson Medina                 Daily life, personal issues and
  Photos: David Shulman               obsessions, and current issues
                                      too once in a while. I don’t like
                                      looking at other people’s work for
  What are your favourites tech-      inspiration.
  niques and tools of illustration?

  Pen and ink on paper, combined      Could you tell us about your
  with gouache. Drawing and color     strengths and weaknesses as an
  are my passion, rather than         artist ?
  painting.
                                      I enjoy highlighting extreme
  What kind of typography and         facial expressions. I also often
  colors do you like ?                conceptualize my images in order
                                      to send a message, instead of
  I don’t really have a favorite      focusing exclusively on their
  font, it all depends on the         visual aspect.
  context surrounding it. I like      My weaknesses may be all those
  Century Gothic sometimes            skills I haven’t acquired yet, such
  because it’s elegant, casual,       as oil painting, comic strips, and
  and somewhat retro. It’s been       many others.
  overused though.
  Colors; I like orange, red, aqua    What awards are you mostly
  green, vibrant sky blue, lemon      proud of ?
  yellow- all colors.
                                      Top winner in the illustration
                                      category of Creative Futures



                                                                            FERNANDA COHEN - U.S.A.
REVOLUTIONART
(UK), gold medal from
the Society of illustrators        What do you think is your
of Los Angeles, American           main responsability when you
Illustration three consecutive     have an advertising job ?
years, the Society of
Illustrators of New York           Sending the client’s message
four consecutive years,            the clearest, most effective
Communication Arts,                and stunning way possible.
Graphis, and Luerzer’s
ARCHIVE.
                                   You ‘ve grown as an artist
What topic do you develop          and a communicator . What
mainly in your work ?              comes next for Fernanda Co-
                                   hen ?
Human emotions, subtle
humor, and conceptual              Naturally, we never stop
ideas.                             growing. The more work I get
                                   done, the more I understand
What do the pictures in            my work both aesthetically
which you portray feminin-         and conceptually.
ity have in common ?
                                   Would you like to tell us any-
The Funny Petit series is not      thing else ?
meant to send a feminist
message. Mostly, since I           It’s a pleasure to participate
myself don’t identify with         in Publicistas.org Thanks!
such movement but, on the
contrary, tend to support the
opposite. The most relevant
point of the series was to
have fun with different facial
expressions in laughter, as
well as to highlight the irony
between the size of the
little man and the gigantic
women.



                                 FERNANDA COHEN - U.S.A.
REVOLUTIONART
FERNANDA COHEN


                                 FERNANDA COHEN - U.S.A.
REVOLUTIONART
FERNANDA COHEN - U.S.A.
REVOLUTIONART
FERNANDA COHEN - U.S.A.
REVOLUTIONART
+
                NELSON MEDINA - PERÚ
REVOLUTIONART
REVOLUTIONART




                    Feeling so
                     Dirty
    REVOLUTIONART                NELSON MEDINA - PERÚ
REVOLUTIONART   NELSON MEDINA - PERÚ
JAY LIM - MALAYSIA
REVOLUTIONART
JAY LIM - MALAYSIA
REVOLUTIONART
JAY LIM - MALAYSIA
REVOLUTIONART
REVOLUTIONART   JOSE RAMÓN - ESPAÑA
JOSE RAMÓN - ESPAÑA
REVOLUTIONART
REVOLUTIONART   BASTARD PROJECT - GERMANY
REVOLUTIONART   BASTARD PROJECT - GERMANY
REVOLUTIONART   BASTARD PROJECT - GERMANY
REVOLUTIONART   BASTARD PROJECT - GERMANY
BASTARD PROJECT - GERMANY
REVOLUTIONART
REVOLUTIONART   BASTARD PROJECT - GERMANY
REVOLUTIONART   BASTARD PROJECT - GERMANY
REVOLUTIONART   MARKO PINJUH - CROATIA
REVOLUTIONART   MARKO PINJUH - CROATIA
IVAN CAPUTO - ITALY
REVOLUTIONART
REVOLUTIONART   IVAN CAPUTO - ITALY
ADVERTISEMENTS
Client: Que Pasa Magazine
                Copy says: Libertad de palabra. Para saber Qué Pasa
                en Chile (Freedom of words to know What Happens in
                Chile)


                                                     CHANNEL PROM - CHILE
REVOLUTIONART
Client: Repsol YPF
                    Copy says:
                    Desierto del Sahara. Rally de
                    los Faraones. 48 grados a la
                    sombra.
                    Si hubiese.

                    Para atravezar el infierno y
                    salir vivo de él es necesario el
                    mejor combustible. El apoyo de
                    15 millones de Chilenos. YPF
                    Repsol, apoyando siempre a
                    Carlo De Gavardo.
                    ----------------------

                    (Desert of the Sahara. Rally of
                    the Pharaohs. 48 degrees in the
                    shade.
                    If there were.

                    In order to go across hell and
                    get away alive the best fuel is
                    necessary. The support of 15
                    million of Chileans. YPF Repsol,
                    always supporting to Carlos de
                    Gavardo.)




                CHANNEL PROM - CHILE
REVOLUTIONART
ENDOMARKETING CAM-
                                                                                                                 PAIGN:

                                                                                                                 Objective of Communication:
                                                                                                                 The purpose of this cam-
                                                                                                                 paign was the one to pro-
                                                                                                                 mote the quality of the per-
                                                                                                                 formance of the Promoters
                                                                                                                 of Service in all the network
                                                                                                                 of agencies of the Banco de
                                                                                                                 Credito del Peru, describing
                                                                                                                 and awarding the attention
                                                                                                                 and efficiency of individual
                                                                                                                 form and in equipment. All
                                                                                                                 the Promoters were invited
                                                                                                                 to explore the diverse forms
                                                                                                                 to offer better attention to
                                                                                                                 the customer.

                                                                                                                 Description of the campaign:
                                                                                                                 Diverse actions were used,
                                                                                                                 being most excellent mailing
                                                                                                                 of call for each Promoter.
                                                                                                                 The shipment was designed
  ENDOMARKETING CAMPAIGN:                                                                                        in an aged, tied paper with
                                                                                                                 cords, simulating to be a
  Objective of Communication:                                                                                    mail arrived from Africa, for
  It was required to obtain a cultural change in all the corporation, integrating to all the person-             enlistment in an exploration.
  nel (managers and employees) to contagious of the concept and to participate in work groups
  in the creation of corporative solutions that look for in medium term the satisfaction in each                 The strategy:
  service that Telefónica offers.                                                                                The direct communication
                                                                                                                 was used to summon to all
  Description of the campaign:                                                                                   the Promoters on Service at
  Different tools from marketing were used to manage to motivate and to infect to each employ-                   national level. One commu-
  ee for the search of the solutions. When finalizing the campaign the best ideas with trips were                nicated all the objectives and
  recognized free and diverse prizes.                                                                            goals to them to obtain in
                                                                                                                 an event, soon to reinforce
  The strategy: The campaign began with messages of tactical intrigues, using a “epidemic lan-                   with a mailing that became
  guage” in all the offices of Telefonica, to invite them to the launching event where the concept               an element of consultation in
  of Epidemic of Ideas would be revealed. In the following days were made company and actions                    each stage of the campaign.
  BTL (gifts, shipments, mailings) in simultaneous and all the offices that compose the corpora-
  tion.

                                                                                                       POSITIVO BTL - PERÚ
REVOLUTIONART
Client: Toyota Yaris Hb

                Objective of communication:
                To introduce of an impressive way the new Toyota Yaris Hatch-
                back in the youthful segment between 18 to 25 years that have
                cars like VW Goal, Renault Clio and Peugeot 206. In addition,
                by the application of one of the actions, to begin to raise a data
                base with this objective public.

                The strategy:
                The idea was to implement different “guerrilla” marketing op-
                erations that obtain an emotional impact in the youthful public
                (proprietor of a car of the competition), in the places more fre-
                quented by this segment, specially in the parking of universities,
                commercial centers, pubs and discoteques.




                                                      POSITIVO BTL - PERÚ
REVOLUTIONART
Name: Scars of Passion (Postcards)
                Description: Postcardcollection for advertising the fusion
                of the companies MAGMA and FINEST.



                       FINEST/MAGMA DESIGN&COMMUNICATION - GERMANY
REVOLUTIONART
d
      n     NEXT THEME:
     E      MY FICTIONAL PRODUCT
   e
  h         For the next issue you have       that you’re free.



T
            to develope a fictional product   The design MUST be
            with an unique visual identity.   awesome.
            The brand of your product is      For submission instructions
            “REVOLUTIONART” and the           please visit our website at:
            product can be ANYTHING
            what you can imagine.             publicistas.org/revolutionart
            Jeans, cars, sodas, surfboards,
            videogames, food, music...
            there’s no limit. Remember



                                                    DEADLINE:
                                                    JULY 17, 2006

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Revolutionart Magazine - issue 1

  • 2. INTERNATIONAL MAGAZINE MAGAZINE #1 March # 1 ISSUE 2006 March 2006 presents : Edited by: Thank you for download the PUBLICISTAS.ORG first number of REVOLUTIONART international magazine ! Creative Director: Nelson Medina This is an international collective sample of the best designers of contact us: the world. Don’t believe me? hola@publicistas.org Check the awesome contribu- tions and see it for yourself. Phone: +51 1 7923794 Revolutionart wants to serve as an inspirational source to art- ists, advertisers, designers and and share it with your friends. communicators in general who It’s free. wish to explore new alternatives of expression through graphical The next number comes with design samples. more fresh ink. If you need some http://www.publicistas.org/revolutionart more info, don’t forget to check I’m so motivated by the works our website at www.publicistas. presented that I’m participating All the samples are org/revolutionart too ! It have many pages of cre- propierty of their ativity and passion for the power respective owners and Im shure that you’ll enjoy this. can’t be reproduced of the image. whithout permission. Regards. Don’t steal, be influenced All the contributors are open and create ! to serious proposes of work. In Nelson Medina We are always open this magazine you’ll find how to for people who want Creative Director contact them. to contribute to our Publicistas.org magazine. nelson@publicistas.org Please support our wok by We are searching for web hosting sponsors, creative spreading this magazine on the open minded people and internet. Feel free to redistribute, translators. Send to us your fan art, graffitis, stencils and things related to our revolution.
  • 3. REVOLUTIONART CONTRIBUTORS ALVARO SANCHEZ IVAN CAPUTO Guatemala Italy stateofshock69@hotmail.com www.kapcom.net Impact Comunications Caputo Comunicazione AMENTH (LOVEISSICK) CHANNEL PROM - MARKETING PROMOCIONAL Indonesia Chile loveisick@yahoo.com creacion@channelprom.com www.theyhatemydesign.net POSITIVO BTL DANIEL GÓMEZ Perú FERNANDA COHEN México ch.arnaude@positivo.com.pe U.S.A. caleb.gosa@gmail.com NELSON MEDINA info@fernandacohen.com www.fotolog.com/dcaleb_gs CHRISTOPH SEILER Perú www.fernandacohen.com Germany nelson@publicistas.org MR FREAK seiler@finestmagma.com www.publicistas.org JAY LIM México www.finestmagma.com Malaysia carlos@mr-freak.com Finest/Magma Design&Communication BASTARD PROJECT animator_alive7@hotmail.com www.mr-freak.com Germany www.jaylimdesign.com harmsen@magma-ka.de CUPID LEUNG www.bastard-project.com JOSÉ RAMÓN GÁNDARA ALONSO Hong Kong España doublewoodworkshop@yahoo.com.hk MARKO PINJUH gandaraalonso@gmail.com www.doublewood-workshop.com Croatia rastajedi@mighty-vibes.net rastajedi.deviantart.com
  • 4. YOUR ADVERTISEMENT COULD BE HERE IN THIS ISSUE DESIGN SAMPLES INTERVIEW ADVERTISING SAMPLES { developing strong identities } WWW.VISUALWEBLABS.COM
  • 6. AMENTH (LOVEISSICK) - INDONESIA REVOLUTIONART
  • 7. ALVARO SÁNCHEZ - GUATEMALA REVOLUTIONART
  • 8. ALVARO SÁNCHEZ - GUATEMALA REVOLUTIONART
  • 9. REVOLUTIONART ALVARO SÁNCHEZ - GUATEMALA
  • 10. REVOLUTIONART ALVARO SÁNCHEZ - GUATEMALA
  • 11. ALVARO SÁNCHEZ - GUATEMALA REVOLUTIONART
  • 12. REVOLUTIONART ALVARO SÁNCHEZ - GUATEMALA
  • 13. REVOLUTIONART ALVARO SÁNCHEZ - GUATEMALA
  • 14. DANIEL CALEB GÓMEZ - MÉXICO REVOLUTIONART
  • 15. DANIEL CALEB GÓMEZ - MÉXICO REVOLUTIONART
  • 16. DANIEL CALEB GÓMEZ - MÉXICO REVOLUTIONART
  • 17. REVOLUTIONART MR. FREAK - MÉXICO
  • 18. MR. FREAK - MÉXICO REVOLUTIONART
  • 19. MR. FREAK - MÉXICO REVOLUTIONART
  • 20. MR. FREAK - MÉXICO REVOLUTIONART
  • 21. CUPID LEUNG - HONG KONG REVOLUTIONART
  • 22. REVOLUTIONART CUPID LEUNG - HONG KONG
  • 23. CUPID LEUNG - HONG KONG REVOLUTIONART
  • 24. REVOLUTIONART CUPID LEUNG - HONG KONG
  • 25. REVOLUTIONART CUPID LEUNG - HONG KONG
  • 26. FERNANDA COHEN : THE INTERVIEW New York, Which is your principal source of February 2006 creative inspiration ? Text: Nelson Medina Daily life, personal issues and Photos: David Shulman obsessions, and current issues too once in a while. I don’t like looking at other people’s work for What are your favourites tech- inspiration. niques and tools of illustration? Pen and ink on paper, combined Could you tell us about your with gouache. Drawing and color strengths and weaknesses as an are my passion, rather than artist ? painting. I enjoy highlighting extreme What kind of typography and facial expressions. I also often colors do you like ? conceptualize my images in order to send a message, instead of I don’t really have a favorite focusing exclusively on their font, it all depends on the visual aspect. context surrounding it. I like My weaknesses may be all those Century Gothic sometimes skills I haven’t acquired yet, such because it’s elegant, casual, as oil painting, comic strips, and and somewhat retro. It’s been many others. overused though. Colors; I like orange, red, aqua What awards are you mostly green, vibrant sky blue, lemon proud of ? yellow- all colors. Top winner in the illustration category of Creative Futures FERNANDA COHEN - U.S.A. REVOLUTIONART
  • 27. (UK), gold medal from the Society of illustrators What do you think is your of Los Angeles, American main responsability when you Illustration three consecutive have an advertising job ? years, the Society of Illustrators of New York Sending the client’s message four consecutive years, the clearest, most effective Communication Arts, and stunning way possible. Graphis, and Luerzer’s ARCHIVE. You ‘ve grown as an artist What topic do you develop and a communicator . What mainly in your work ? comes next for Fernanda Co- hen ? Human emotions, subtle humor, and conceptual Naturally, we never stop ideas. growing. The more work I get done, the more I understand What do the pictures in my work both aesthetically which you portray feminin- and conceptually. ity have in common ? Would you like to tell us any- The Funny Petit series is not thing else ? meant to send a feminist message. Mostly, since I It’s a pleasure to participate myself don’t identify with in Publicistas.org Thanks! such movement but, on the contrary, tend to support the opposite. The most relevant point of the series was to have fun with different facial expressions in laughter, as well as to highlight the irony between the size of the little man and the gigantic women. FERNANDA COHEN - U.S.A. REVOLUTIONART
  • 28. FERNANDA COHEN FERNANDA COHEN - U.S.A. REVOLUTIONART
  • 29. FERNANDA COHEN - U.S.A. REVOLUTIONART
  • 30. FERNANDA COHEN - U.S.A. REVOLUTIONART
  • 31. + NELSON MEDINA - PERÚ REVOLUTIONART
  • 32. REVOLUTIONART Feeling so Dirty REVOLUTIONART NELSON MEDINA - PERÚ
  • 33. REVOLUTIONART NELSON MEDINA - PERÚ
  • 34. JAY LIM - MALAYSIA REVOLUTIONART
  • 35. JAY LIM - MALAYSIA REVOLUTIONART
  • 36. JAY LIM - MALAYSIA REVOLUTIONART
  • 37. REVOLUTIONART JOSE RAMÓN - ESPAÑA
  • 38. JOSE RAMÓN - ESPAÑA REVOLUTIONART
  • 39. REVOLUTIONART BASTARD PROJECT - GERMANY
  • 40. REVOLUTIONART BASTARD PROJECT - GERMANY
  • 41. REVOLUTIONART BASTARD PROJECT - GERMANY
  • 42. REVOLUTIONART BASTARD PROJECT - GERMANY
  • 43. BASTARD PROJECT - GERMANY REVOLUTIONART
  • 44. REVOLUTIONART BASTARD PROJECT - GERMANY
  • 45. REVOLUTIONART BASTARD PROJECT - GERMANY
  • 46. REVOLUTIONART MARKO PINJUH - CROATIA
  • 47. REVOLUTIONART MARKO PINJUH - CROATIA
  • 48. IVAN CAPUTO - ITALY REVOLUTIONART
  • 49. REVOLUTIONART IVAN CAPUTO - ITALY
  • 51. Client: Que Pasa Magazine Copy says: Libertad de palabra. Para saber Qué Pasa en Chile (Freedom of words to know What Happens in Chile) CHANNEL PROM - CHILE REVOLUTIONART
  • 52. Client: Repsol YPF Copy says: Desierto del Sahara. Rally de los Faraones. 48 grados a la sombra. Si hubiese. Para atravezar el infierno y salir vivo de él es necesario el mejor combustible. El apoyo de 15 millones de Chilenos. YPF Repsol, apoyando siempre a Carlo De Gavardo. ---------------------- (Desert of the Sahara. Rally of the Pharaohs. 48 degrees in the shade. If there were. In order to go across hell and get away alive the best fuel is necessary. The support of 15 million of Chileans. YPF Repsol, always supporting to Carlos de Gavardo.) CHANNEL PROM - CHILE REVOLUTIONART
  • 53. ENDOMARKETING CAM- PAIGN: Objective of Communication: The purpose of this cam- paign was the one to pro- mote the quality of the per- formance of the Promoters of Service in all the network of agencies of the Banco de Credito del Peru, describing and awarding the attention and efficiency of individual form and in equipment. All the Promoters were invited to explore the diverse forms to offer better attention to the customer. Description of the campaign: Diverse actions were used, being most excellent mailing of call for each Promoter. The shipment was designed ENDOMARKETING CAMPAIGN: in an aged, tied paper with cords, simulating to be a Objective of Communication: mail arrived from Africa, for It was required to obtain a cultural change in all the corporation, integrating to all the person- enlistment in an exploration. nel (managers and employees) to contagious of the concept and to participate in work groups in the creation of corporative solutions that look for in medium term the satisfaction in each The strategy: service that Telefónica offers. The direct communication was used to summon to all Description of the campaign: the Promoters on Service at Different tools from marketing were used to manage to motivate and to infect to each employ- national level. One commu- ee for the search of the solutions. When finalizing the campaign the best ideas with trips were nicated all the objectives and recognized free and diverse prizes. goals to them to obtain in an event, soon to reinforce The strategy: The campaign began with messages of tactical intrigues, using a “epidemic lan- with a mailing that became guage” in all the offices of Telefonica, to invite them to the launching event where the concept an element of consultation in of Epidemic of Ideas would be revealed. In the following days were made company and actions each stage of the campaign. BTL (gifts, shipments, mailings) in simultaneous and all the offices that compose the corpora- tion. POSITIVO BTL - PERÚ REVOLUTIONART
  • 54. Client: Toyota Yaris Hb Objective of communication: To introduce of an impressive way the new Toyota Yaris Hatch- back in the youthful segment between 18 to 25 years that have cars like VW Goal, Renault Clio and Peugeot 206. In addition, by the application of one of the actions, to begin to raise a data base with this objective public. The strategy: The idea was to implement different “guerrilla” marketing op- erations that obtain an emotional impact in the youthful public (proprietor of a car of the competition), in the places more fre- quented by this segment, specially in the parking of universities, commercial centers, pubs and discoteques. POSITIVO BTL - PERÚ REVOLUTIONART
  • 55. Name: Scars of Passion (Postcards) Description: Postcardcollection for advertising the fusion of the companies MAGMA and FINEST. FINEST/MAGMA DESIGN&COMMUNICATION - GERMANY REVOLUTIONART
  • 56. d n NEXT THEME: E MY FICTIONAL PRODUCT e h For the next issue you have that you’re free. T to develope a fictional product The design MUST be with an unique visual identity. awesome. The brand of your product is For submission instructions “REVOLUTIONART” and the please visit our website at: product can be ANYTHING what you can imagine. publicistas.org/revolutionart Jeans, cars, sodas, surfboards, videogames, food, music... there’s no limit. Remember DEADLINE: JULY 17, 2006