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KofiFordOnline.com
How-To MLM Series
Secrets of Prospecting in MLM
Secrets of Prospecting in MLM
• Prospecting is one of the most important
aspects of growing your MLM business
• Talking to people
– Warm Market: those you know
– Cold Market: those you don’t know
• Piquing interest
The Baseball Diamond
• How to get your prospects to 1st Base
• Goal is to simply get information to prospect
• Focus on sorting
– Need somewhere to start
– Talk to everyone on your list
• Prospects will go through a PROCESS to cross
home plate (join the business)
First Base
• This is the most important step in THE
PROCESS
• Start with Warm Market
– Money
– 30 seconds
– Info
• Example
– Warm Market
– Cold Market
Remember the Process
• Raise curiosity, don’t satisfy it
• Should know information source up front
– 24-hour call line
– Website
– Magazine
• The key is in the follow up
– Scheduled during the pique
– “Would you like more information?”
2nd Base
• What to do when your prospect says he or she
wants more information
• Multiple exposures
• Teach people there is a better way
KofiFordOnline.com

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MLM Recruiting: First Base

  • 2. How-To MLM Series Secrets of Prospecting in MLM
  • 3. Secrets of Prospecting in MLM • Prospecting is one of the most important aspects of growing your MLM business • Talking to people – Warm Market: those you know – Cold Market: those you don’t know • Piquing interest
  • 4. The Baseball Diamond • How to get your prospects to 1st Base • Goal is to simply get information to prospect • Focus on sorting – Need somewhere to start – Talk to everyone on your list • Prospects will go through a PROCESS to cross home plate (join the business)
  • 5. First Base • This is the most important step in THE PROCESS • Start with Warm Market – Money – 30 seconds – Info • Example – Warm Market – Cold Market
  • 6. Remember the Process • Raise curiosity, don’t satisfy it • Should know information source up front – 24-hour call line – Website – Magazine • The key is in the follow up – Scheduled during the pique – “Would you like more information?”
  • 7. 2nd Base • What to do when your prospect says he or she wants more information • Multiple exposures • Teach people there is a better way