1. Make The Public Work With You
How to encourage user-created content
Bente Kalsnes - Origogruppen Espen Systad - A-pressen
Communication Advisor. Head of Social Media
@benteka @revesjef
http://origo.no/bentekalsnes http://origo.no/espen
4. Transition READER PARTICIPANT
• Participants bring more people than readers (they´re spreading their
contributions (comments, images, events, blogs, etc) to their network = more readers).
• Participant - closer relation then a reader (easy for the newsroom to get in
touch with the participant, can build stronger relation than a random reader. But
newsroom has to give something back to the participant – attention, space in print, take
them seriously)
• Participants - more info for product development (we know more about
what the registered user is interested in than the random reader)
• Think of all the news stories you will miss if you don’t know what your readers/
participants are interested in and talking about!
5. How Origo works
• The users publish texts, comments,
pictures and events.
• All content is tagged with location.
• The users decide if the content is
private or public.
• Public content can be extracted to
other contexts e.g. our newspapers.
• We filter the content based on
location and quality.
42. ..... and those
167.000 users produce 7-8 times more content
than our 2.800 employees do.
30 - 40.000 stories,
pictures, comments
and events weekly.
5.000 stories,
pictures and
comments
digitally each
week.
43. The first years we used Origo to strengthen web editions.
Now we use Origo to also revitalize the print editions.
44. A-pressen produces approx. 300.000
print pages of editorial content a year.
1 of 10 pages will carry content that
originate from our Origo-readers.
45. A-pressen produces approx. 300.000
print pages of editorial content a year.
1 of 10 pages will carry content that
originate from our Origo-readers.
Why?
51. family notices
local news
greetings
The ingredients
of the local
local
newspaper.
local arena
market-
for debate
place
52. Position challenged by social media
family notices
local news
greetings
The ingredients
of the local
local
newspaper.
local arena
market-
for debate
place
Position challenged by social media
58. Stig: - I want to start a fund-raising to fill the
public pool. Tomorrow my family will deliver
10 liters of water to the city council, and I
challenge all other families to do the same.
66. Make The
Public Work
With You:
How to encourage user-created content
CASE ORIGO.NO AND A-PRESSEN
Bente Kalsnes, @benteka - Origo
Espen systad, @revesjef - A-pressen