Here are a few pointers to help you determine which outreach methods should be included in your sales growth strategy

1. How to Determine the
Best Outreach Method
for Your Sales Growth
Strategy

2. Introduction
For a new business, outlining a successful
outreach strategy means walking a fine line.
You typically don’t have much room in your
budget for trial and error, yet the influx of
revenue that could be gained from new
customers is crucial to the survival of the
organization. No two businesses have the
exact same sales growth strategies, so it stands
to reason that not every outreach method will
fit everywhere. Should you focus primarily on
email to connect with prospects?
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3. Introduction (Continued)
Or should you consider cold calling? Maybe social Media? Not every outreach method makes sense
depending on the circumstances, so how do you choose?
The best strategy is to ask the correct questions that will help you determine which outreach
methods will be most beneficial for you, rather than relying on a one-size-fits-all solution.
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4. 4
How to Determine the Best
Outreach Method for Your
Sales Growth Strategy

5. Define Your Target Market
Before you begin your outreach program, you need to define the target
market you intend to serve. Evaluate your current customers and
competitors and determine your sweet spot—for example, industry verticals,
company size, and geography, should be among your target market criteria.
Build your database with prospects that closely match your target criteria.
Tools like Data.com, Hoovers and LinkedIn are great resources for
researching and building your list of prospects.
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6. Start With Your Existing
Customers
Your customers don’t exist to fund your organization; they must perceive
that you are bringing them value in order for outreach to be effective. Before
you employ a formal sales outreach campaign, contact potential customers
that belong to your target market and ask them questions about how your
company could help their business, what the perceived value of your service
or product would be, etc. Not only will you learn important tips on how to
market to them, but you’ve essentially already gotten an answer from them
for your sales pitch.
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7. Leverage Your Network
Don’t overlook your existing relationships with peers, partners, former
colleagues, etc. Introductions and referrals are some of the best outreach
methods you can employ, and will go a long way to improving the
effectiveness of your sales growth strategy.
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8. Sell Your Unique Value
Proposition
Every product and service, whether elastic or inelastic, will face stiff
competition at some point. Your value proposition is your hidden weapon in
this battle, so choose outreach methods that are naturally compatible with
promoting it. If your main selling point is your deep commitment to customer
service and relationships, then perhaps calling should be your first option. If
customers look to you for visual flair and design prowess, then an email
marketing campaign can be used to highlight your company’s aesthetic.
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9. Try Different Methods, But Avoid
Spreading Yourself Too Thin
It’s tempting for growing businesses to try every outreach method and see
what sticks, but this runs the risk of seriously diluting your brand. It’s best to
stick to a few methods that are most compatible with your value proposition.
However, it’s important to refrain from becoming too predictable, lest your
customers begin to learn how and when to tune you out. Never be afraid to
surprise your customers in order to keep them engaged.
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10. Use Metrics and Adjust Your
Strategy on The Fly
Outreach methods without proper tracking metrics often lead to wasted
resources and frustration. By having a clear picture of successes and failures,
you’ll be able to adjust your strategy when called for and adapt in the
increasingly complex marketing arena.
How effective is your sales force? Check out this free sales force grader.
Along with your score, you will receive recommends to improve effectives.
If you need additional help with developing sales growth strategies for your
business, then Revecent can help.
Contact us today for more details.
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11. Website: www.revecent.com | Phone: (800) 609-8541 | Email: info@revecent.com
We look forward to learning more about your sales
goals and how we can help you achieve greater
success
Contact Revecent