1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in
relation to benefits
(promotion, extension of
income & outlets, synergy
opportunities and strategies
used by producers to benefit
label and artist)
Provide any research evidence you can find that supports explanations of benefits for artist, record
label and audience
Promotional A music video can promote
an artist or band as it can
bring out their personality
and helps get them noticed.
An artist can promote his or
her ideas or beliefs through a
music video which provide a
chance to view the artist
from different view point.
As you can see youtube is one of the best ways to get music out there as it is free advertisment and can
be seen by millions and even billions of people.
Extension of
income
Creating a music video can
increase an artists or

2. Music Video Purposes Analysis
bandsincome because it
helps get the song out there
through the use of websites
such as YouTube and TV
programmes like MTV.
Although viewing the video
on YouTube is free artist
hope that viewing the video
and liking the song will
increase the sales.
Extension of
outlets
YouTube and other websites
like vimeo can be used to
promote their music, in the
videos they can often put
links to their social network
sites to help further promote
their past and upcoming
work.
When watching the videos of the song on youtube it gives you the offer to
buy the track or album online with a link next to it. With the option to buy from 3 places, google play
itunes or emusic.
Synergy When the artist or band
perform at concerts and
festivals they often sell
merchandise such as tshirts
and hoodies and more.
Benefits of selling merchandise festivals and
concerts are that it can be used gto promote future and up coming gigs on some tshirts that have all the
concert dates on the back or front of the tshirts. It also provides additional income to the bands profits.
Producers
strategies
The producers two main
stratergies are to promote
the music videos through
posting them on youtube
and facebook, although

3. Music Video Purposes Analysis
using twitter to post is
becoming more and more
popular. Advantages from
using youtube is that it can
be used to promote other
songs and videos from the
suggested video link at the
side of videos.