1. 1
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
DB12 Unit 45 Commercial Production for Radio Understanding the radio industry
Start date
Deadline
Assessor name Damen BRAMWELL
Assignment title Designing and Producing a Radio Commercial to a Brief
Scenario
Learners take individual responsibility for the production of a radio commercial for a client.
Stage 1
Learners:
 are allocated client
 receive client brief
 conduct relevant research
 negotiate terms of brief
 prepare draft scripts and treatments
 present scripts to client
 amend and redraft scripts
 present final scripts to client.
 Tutorial to feed back on stage 1.
Stage 2
Learners:
 source elements of production and book facilities
 record elements of commercial including variants
 mix, balance and edit three variants of commercial
 present variants to client for final comment
 amend if necessary
 prepare final master
 agree airtimes with client.
Tasks Grading Criteria Mapping
You must create a blog with separate blog posts covering the following sections;
STAGE 1
1. Describe your client: private company; corporate; local business; national government;
local government
2. What are the client’s requirements? brief: budget; style; format; target audience; unique
selling point (USP)
3. Show the development of script: initial ideas; drafting process; editing; changes of
emphasis; changes of style; timing; message; tag line
4. Script production: different approaches to ideas; final draft; client approval before
production
STAGE 2
5. Show evidence of how you sourced the elements for your commercial: music; dialogue
(single voice, multiple voice); sound effects
6. Show evidence of your recording voice session: rehearsal; directing talent; time
constraints; recording
7. Show evidence of any mixing and balancing: live during voice recording; in post-
production
45.3 Be able to produce
treatments and scripts for a
radio commercial in response
to a
client brief
(P45.3, M45.3, D45.3)
45.4 Be able to produce a
radio commercial in response
to a client brief
(P45.4, M45.4, D45.4)

2. 2
8. Post-production: editing; master; backup copy; distribution format
GRADING CRITERIA
This brief has been verified as being fit for purpose
Assessor Damen BRAMWELL
Signature Date
Internal verifier
Signature Date
Unit 45 Commercial Production for Radio (Level 3)
P45.3
create treatments and scripts
for a radio commercial in
response to a client brief
working within appropriate
conventions and with some
assistance
M45.3
create treatments and scripts for a
radio commercial in
response to a client brief showing
some imagination and with only
occasional assistance
D45.3
create treatments and scripts
for a radio commercial in response to a
client brief, showing creativity and flair
and working independently to
professional expectations
P45.4
produce a radio commercial in
response to a client brief with
some assistance.
M45.4
produce a radio commercial in
response to a client brief to a good
technical standard, showing some
imagination and with only
occasional assistance.
D45.4
produce a radio commercial in
response to a client brief to near-
professional standards, showing
creativity and flair and working
independently to professional
expectations.