Mobile devices are increasingly how consumers research and make purchases. Over half of all orders now come from mobile devices, with traffic and buying signals also high from mobile. Younger shoppers especially use their phones in stores, with over 80% using them to look up product information. Brands need to ensure their experiences meet consumers where they are by optimizing for mobile and using new technologies like artificial intelligence to personalize experiences. To keep up with these trends, companies must accelerate innovation and adoption of emerging models like subscriptions, rentals, and augmented reality to stay ahead of the competition.

1. XX
PIPPAJames Johnson
IndustryStrategy
Salesforce
Gentle Monster
Proudly
sponsored by
BigBreakfast

2. Bringing Brands Closer to Consumers Since 1999
Shopper Success

3. Source: Salesforce Shopping Index Q4 2018
Consumer experiences should reflect that...
Mobile Is The Digital Glue
65%
of traffic is from
mobile devices
(ANZ) 21%
of mobile visitors
displayed a buying
signal (ANZ)
54%
of orders are now
placed on mobile
devices (ANZ)
global
65%
global
19%
global
46%

4. 83%
of shoppers aged 18-44 use
mobile devices instore
Source: Salesforce and
Publicis.Sapient, Shopper-First
Retailing.*: Ages 18-44
32% photographed a product
40% compared prices
25% read product reviews
30% researched a product
Consumer experiences should reflect that...
Mobile Is The Digital Glue

5. 54%
of all orders
are mobile
+69%
YoY increase
orders sourced
from social
26%
of revenue driven
by AI-product
recommendations
80%
say experience is as
important as products
&
services
How Do You Go Faster to Keep Up?
Brands who get to the future first will win

6. Delivering Tastemaking
Rental, subscription,
delivery, AR/VR
Instagram &
YouTube
“Rent is the
new CAC”
Artificial Intelligence/
Machine Learning

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NRF Big Show + Retail Study Tour: January 2020