5. Source: Capgemini & MIT Sloan Management Review, The Digital Advantage: How Digital Leaders Outperform Their Peers In Every Industry, 2013
Revenue Profitability Market Valuation
+9%
+26% +12
%
There is significant advantage to becoming a digital business
6. Google Confidential and Proprietary
So retail needs to build the experience on and offline and merge the worlds...
Remembering that at Walmart, 10% of online sales
come from people within the store1
Source: 1. BCG 2015
7.
8. Google Confidential and Proprietary
So, what do we need
to do to close the gap?
51%
Purchase
online
6.6% of
sales are
online
9. Google Confidential and Proprietary
1. Digital DNA
2. Innovation isn’t an ‘option’
3. Mean it
11. Google Confidential and Proprietary
Think how the consumer thinks
“The consumer doesn’t care about channel,
and now neither will we…”
Neiman Marcus