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eCommerce
- 3. eCommerce – key stats B2C eCommerce Sales Worldwide • $trn 2.5 - 2.345 2.043 2 • 1.763 1.248 1.058 • 1 Largest market in EU 39m out of 63.3m of UK population already buy online 2013 ‘year of the mobile’ - 1.5 1.5 UK is one of the most mature markets Twice as much spent on mobile devices in December 2013 compared to December 2012 Growth in 2013, supported by: - Increase in services such as click/reserve and collect 0.5 • 0 2012 2013 2014 2015 2016 2% 4% - 2017 B2C eCommerce Sales Worldwide in 2014, by region US retailers fail to capitalize on overseas market • Over 1/3 of US retailers have not expanded internationally In 2014, consumers in APAC will spend more online than those in North America 4% 35% 23% APAC North America Wesern Europe Central & Eastern Europe Latin America Middle East & Africa 32% • APAC will claim more than 46% of digital buyers, onlly16.9% of population Growth in 2014 will come from: - - Expanding online and mobile user bases in emerging markets Increasing mCommerce sales Advancing shipping and payment options Push into new international markets by major brands Sources: eConsultancy (January 2014), IMRG (January 2014), International Business Times (October 2013), eCommerce week (January 2014), bpost international (January 2014) 2
- 4. Trends – 7 predictions for 2014 1. Tablet first design – default for responsive websites is still desktop – with tablets overtaking PCs in 2016 it is likely that responsive websites will be designed for tablet first 2. Cross-channel purchase journeys – currently cross-channel purchase journeys are being enabled by location and identification tools / solutions, i.e. iBeacons, and wearables such as Galaxy gear 3. Mobile payments won’t take off until 2015 – consumers still need a convincing reason on why they should use mwallets and until then retailers are unlikely to invest in this technology. A large number of different mwallet technologies have come to market recently – still not known which of these will make the biggest impact 4. Consumers learning value of data and privacy – consumers are becoming more savvy about their digital presence and the value of their data to advertisers. Needs to be a clearer value exchange – so consumers are incentivised to provide etailers with data about themselves and are aware on where that data is going 5. Mobile and tablet purchase points – according to some sources one in five store checkouts will take place on a mobile / tablet by 2015 6. Reduce high return rates – etailers currently face high return rates, on average return rates are 25% but some etailers face return rates of >50%. Customers need to have enough information to make an informed purchase and there is too much inconsistency in sizing – solutions such as virtual changing rooms are attempting to combat this 7. Learn how to accelerate growth – for bricks & mortar retailers it was easy to accelerate growth by opening a new store – online retailers need to master how to continue growth of their online stores, by both attracting new customers and retaining existing customers Sources: The Drum (February 2014), Talk Business Magazine (December 2013), 3
- 5. eCommerce platform / full solution providers landscape Platform Providers Full Solution Providers Provide fundamental eCommerce platform. Reusable software that can be implemented by third party or in-house developers Use either third party or proprietary software as a starting point in delivering a fully functional online store 4
- 6. eCommerce agency landscape Hybris Demandware Other Systems Integrators Agencies & Systems Integrators Agencies Magento Agencies looking to move into ‘full solution provider’ landscape 5
- 8. What do they do? Establish a new eCommerce platform • Platform Example – Case study Systems Integrator • • • • • Developed and implemented solution architecture Brand Creative Technical strategies Hybris platform – local integration hubs, templates and merchandising configurations Harmonised digital presence, brand consistency to user experience and product representation Results • Roll out of platform in US (April 2013) Japan (September 2013) UK (December 2013) 7
- 9. What do they do? Service Offering • Magento Gold Solution Partner • Delivers Magento Enterprise platform but as a Summit Magento solution - Summit delivers, maintains and hosts this platform Platform • Integrating back end systems (ERP) e.g. SAP, Navision, Axapta, Sage • Digital marketing services - SEO – ensure platform is SEO friendly - UX – optimise user experience and maximise conversion through MVT, analytics and usability testing • Provide advice and recommendations to improve platform every month • Solution architects, developers and testers to improve functionality and performance of platform • Clients 8
- 11. 2013 Global M&A Deals – Infographic Total deals = 30 Geographical Split Canada 1 deal Eastern Europe 0 deals Social Media Agency 14 Digital media Adtech Adtech UK 7 deals Q1 11 10 Marketing services Western Europe 6 deals North America 7deals By quarter Subsector Split 6 10 APAC 9 deals Q2 South America 0 deals Other – 27 deals Middle East 0 deals 8 Q3 Africa 0 deals Major Buyers Deal type 1 Q4 eBay Yahoo 2 2 PE/VC backed deals 9 Cross border deals 2
- 12. M&A market overview Date Buyer Country of Buyer Target Country of Target EV (£m) EV/REV EV / EBIT Target Description Oct-13 RIESTER US Search-Werks US n.a. n.a. n.a. Full service eCommerce agency UK 6* n.a. n.a. Digital solutions provider Oct-13 UK Aug-13 Newgistics US Tacit Knowledge US n.a. n.a. n.a. eCommerce development and consulting services Aug-13 ICF International US eCommerce Accelerator US n.a. n.a. n.a. Multi channel eCommerce integrator Aug-13 Hirschen Group Germany Tengelmann Germany n.a. n.a. n.a. Full service eCommerce agency Jun-13 Otto Germany NetImpact Germany n.a. n.a. n.a. Digital agency that specialises in eCommerce May-13 Accenture UK Acquity Group US 186 2.0x 16.6x Full service eCommerce agency Aug-13 Publicis France Neev India n.a. n.a. n.a. Technology services provider in eCommerce Mar-13 Seren UK BaoBaz UK n.a. n.a. n.a. Full service eCommerce agency Mar-13 St Ives UK Amaze UK 15 1.2x 9.4x Digital marketing and technology agency Mar-13 BiteDigital UK LoSource UK n.a. n.a. n.a. Magento team – specialists in Magento eCommerce platform Jan-13 WPP US Salmon UK n.a. n.a. n.a. eCommerce digital agency Nov-12 Lbi The Netherlands Sceneric UK n.a. n.a. n.a. eCommerce consultancy and systems integrator Sep-12 Navarre US SpeedFC US 43 1.1x 35.0x eCommerce service provider Jun-12 GroupFMG US Pod1 US n.a. n.a. n.a. eCommerce website design & development agency Jan-12 Zeon Solutions US Grand River US n.a. n.a. n.a. eCommerce development firm Note: *Deal size rather than EV Initial consideration has been used to calculate EV EBIT is adjusted for exceptionals where appropriate 11
- 13. News PFSweb, an ecommerce solutions provider, looks to make both systems integrator and pure-play digital agency acquisitions Webtise, an eCommerce agency is looking to acquire a specialist eCommerce digital agency to strengthen expertise in SEO, PPC, social media & conversion rate optimisation Sources: The Business Desk (December 2013), Mergermarket (January 2014) 12
Hinweis der Redaktion
- The increase in m-commerce has been supported by the growth of services such as click/reserve and collect, which have taken a prominent role in the shopping cycle. According to the Index, purchasing/reserving online and collecting in store, now accounts for 25% of multichannel retailers’ sales. Multi-channel retailers, those with both an online and high-street presence, recorded a month-on-month growth of 16% in December.This strong performance in December was recorded across the Index and not limited to just one particular sector. Clothing and electrical goods recorded particularly solid results, with a year-on-year increase of 17% in clothing and 18% in electricals, fuelled by the popularity of new budget tablet devices, iPhone models and gaming platforms.http://www.imrg.org/index.php?catalog=534http://www.ibtimes.com/us-e-commerce-growth-slows-international-e-commerce-growth-booms-especially-russia-middle-eastUK is one of the most mature markets – as consumers most avid ecommerce users2013 ‘year of the mobile’: twice as much spent on mobile devices in December 2013 compared to December 2012Supported by the growth of services such as click/reserve and collect – which now accounts for 25% of multichannel retailers’ salesUSUS eCommerce growth slows as US retailers fail to capitalize on overseas eCommerce marketAPACIn 2014, for the first time, consumers in APAC will spend more on ecommerce purchases than those in North America China will take the majority of this – will take in six of every $10 spent online in APAC
- The increase in m-commerce has been supported by the growth of services such as click/reserve and collect, which have taken a prominent role in the shopping cycle. According to the Index, purchasing/reserving online and collecting in store, now accounts for 25% of multichannel retailers’ sales. Multi-channel retailers, those with both an online and high-street presence, recorded a month-on-month growth of 16% in December.This strong performance in December was recorded across the Index and not limited to just one particular sector. Clothing and electrical goods recorded particularly solid results, with a year-on-year increase of 17% in clothing and 18% in electricals, fuelled by the popularity of new budget tablet devices, iPhone models and gaming platforms.http://www.imrg.org/index.php?catalog=534http://www.ibtimes.com/us-e-commerce-growth-slows-international-e-commerce-growth-booms-especially-russia-middle-eastUK is one of the most mature markets – as consumers most avid ecommerce users2013 ‘year of the mobile’: twice as much spent on mobile devices in December 2013 compared to December 2012Supported by the growth of services such as click/reserve and collect – which now accounts for 25% of multichannel retailers’ salesUSUS eCommerce growth slows as US retailers fail to capitalize on overseas eCommerce marketAPACIn 2014, for the first time, consumers in APAC will spend more on ecommerce purchases than those in North America China will take the majority of this – will take in six of every $10 spent online in APAC
- IDC TOP 10 PREDICTIONS - http://www.idc.com/getdoc.jsp?containerId=prUS24512213
- Girafe – analyticsListrak – omni channel marketing solutionsRackspace – ecommerce hosting
- Girafe – analyticsListrak – omni channel marketing solutionsRackspace – ecommerce hosting
- The increase in m-commerce has been supported by the growth of services such as click/reserve and collect, which have taken a prominent role in the shopping cycle. According to the Index, purchasing/reserving online and collecting in store, now accounts for 25% of multichannel retailers’ sales. Multi-channel retailers, those with both an online and high-street presence, recorded a month-on-month growth of 16% in December.This strong performance in December was recorded across the Index and not limited to just one particular sector. Clothing and electrical goods recorded particularly solid results, with a year-on-year increase of 17% in clothing and 18% in electricals, fuelled by the popularity of new budget tablet devices, iPhone models and gaming platforms.http://www.imrg.org/index.php?catalog=534http://www.ibtimes.com/us-e-commerce-growth-slows-international-e-commerce-growth-booms-especially-russia-middle-eastUK is one of the most mature markets – as consumers most avid ecommerce users2013 ‘year of the mobile’: twice as much spent on mobile devices in December 2013 compared to December 2012Supported by the growth of services such as click/reserve and collect – which now accounts for 25% of multichannel retailers’ salesUSUS eCommerce growth slows as US retailers fail to capitalize on overseas eCommerce marketAPACIn 2014, for the first time, consumers in APAC will spend more on ecommerce purchases than those in North America China will take the majority of this – will take in six of every $10 spent online in APAC
- Neoworks – systems integrator that specialises in architecture, implementation, integration and support of ecommerce platforms
- We are a Magento Gold Solution Partner.Summit Magento is Magento Enterprise – pre-optimised for performance, scalability and conversion. Faster to deploy, will never slow down, no barriers to growth, improved conversion, lower hosting costs, reduced total cost of ownershipDelivering, maintaining and hosting ‘enterprise-level’ Magento projects for pure play and multi-channel retailers.Integrateretail systems with Magento and have experience with different ERP, back office systems including SAP, Navision, Axapta, Sage. Based on MS BizTalk, and an integral part of our retail eCommerce platform, our Magento Enterprise-integrated middleware is designed to handle and transform the many data sources and data formats needed to run a medium to large retail eCommerce site.Built specifically for retailers, our middleware layer simplifies integration between Magento Enterprise and your back-office systems removing the need for custom development and reducing complexity.Team of solution architects, developers and testers who understand Magento and how to get the most from the platform in terms of functionality and performance.Professional services team who will lead the reliable delivery of your project from discovery through to launch using a proven agile methodology.Specialist user experience team who will ensure the site provides a great user experience and maximises conversion rate through the use of MVT, analytics and usability testing.Provide clients with a continuous roadmap of development through dedicated teams who offer proactive advice, recommendation to improve the platform every month. Our online marketing team feed into the platform specification ensuring that every site we launch is SEO friendly and ready to convert traffic from any channel1. Hosting Maintenance & SupportServer monitoringSecurity patchingApplication installationBackupsInterface support2. Application Maintenance & SupportMagento patching, upgrades, application and integration supportBug fixing3. User SupportHelp desk, ticketed system, 24/7 supportFront line support for all requestsBacked by SLA.
- The increase in m-commerce has been supported by the growth of services such as click/reserve and collect, which have taken a prominent role in the shopping cycle. According to the Index, purchasing/reserving online and collecting in store, now accounts for 25% of multichannel retailers’ sales. Multi-channel retailers, those with both an online and high-street presence, recorded a month-on-month growth of 16% in December.This strong performance in December was recorded across the Index and not limited to just one particular sector. Clothing and electrical goods recorded particularly solid results, with a year-on-year increase of 17% in clothing and 18% in electricals, fuelled by the popularity of new budget tablet devices, iPhone models and gaming platforms.http://www.imrg.org/index.php?catalog=534http://www.ibtimes.com/us-e-commerce-growth-slows-international-e-commerce-growth-booms-especially-russia-middle-eastUK is one of the most mature markets – as consumers most avid ecommerce users2013 ‘year of the mobile’: twice as much spent on mobile devices in December 2013 compared to December 2012Supported by the growth of services such as click/reserve and collect – which now accounts for 25% of multichannel retailers’ salesUSUS eCommerce growth slows as US retailers fail to capitalize on overseas eCommerce marketAPACIn 2014, for the first time, consumers in APAC will spend more on ecommerce purchases than those in North America China will take the majority of this – will take in six of every $10 spent online in APAC
- Last years (2013) deals are generally smaller although we had the likes of Yahoo, Salesforce, Amazon play the game? The overall theme this year is companies consolidating their positions by acquiring companies with complementary products, technologies and talent.Total 80 deals in the space (28 Agency, Digital 27 (i.e. platform, network) , AdTech 25)Geographical split = US lionshare of deals with 43, followed by Western Europe 14, APAC 11, UK 6 deals (WAS, Ciceiro – Yatterbox , Karma – Grape Digital)Results deals: WAS , VocanicDeal type: Almost quarter of deals were cross border , unsurprisingly as previously mentioned startegics dominate the space only had 5 PE deals (one of the them was direct investment) .. LX Ventures acquried Mobio Technologies (operates social networking site)Quarterly: First Half of year quiet strong 52 deals activity dropped WHY?Buyers:WPP – acquired Muzy (early stage microbloging service) , Vocanic (social media agency) , Social Lab Belgium (social media marketing) , Y &R advertising (Turkey)To the new (Global network) – digital marketingTwitter – Bluefin and TendrPublicis, Salesforce, Amazon, Facebook also made acquisitions in the spaceTwitter IPORaised $1.82 billion (sold 70million shares at $26 each after offering them for $23-$25) above proposed rangeAt $14.2 billion, Twitter is valued at 12.4 times estimated 2014 sales of $1.14 billion, That compares with the 11.6 times 2014 sales that Facebook now trades at, and LinkedIn’s multiple of 12.2 times sales, the data show