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Nissan part de marché en europe atteignant 3% pour la 4e fois en 5 mois

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Nissan part de marché en europe atteignant 3% pour la 4e fois en 5 mois

  1. 1. Nissan Newsroom France www.newsroom.nissan-europe.com/fr/La pénétration de marché de Nissan en Europe s’élève à 3 % pour la quatrième fois en cinq moisROLLE, Suisse (8 janvier 2010) - Nissan Europe annonce 46 111 unités venduesen décembre, ce qui représente une progression de + 26 % d’une année à l’autre.Nissan Europe fait état d’une progression de part de marché de 3,1 % contre 2,6 %en décembre 2008. Le marché toutes marques (MTM) est en hausse de 4 % parrapport à décembre 2008.Le volume total de production au Royaume-Uni, en France, en Espagne et en Italie aprogressé nettement au-delà de son niveau de l’année précédente. La pénétration aprogressé sur les principaux marchés d’Europe de l’Ouest par rapport aux chiffres de2008, conformément à la tendance des mois précédents.Le marché toutes marques en Russie est notoirement inférieur à ses niveaux de2008 malgré certains signes de stabilisation.Commentaires de Bernard Loire, Vice-président en charge des OpérationsCommerciales de Nissan en Europe :« Les ventes européennes de décembre dépassent nos attentes. La pénétration deNissan de 3,1 % est la plus élevée de cet exercice en Europe et des six derniersmois, Nissan s’est arrogé en moyenne une pénétration de marché de 3 %.Nous sommes raisonnablement optimistes pour 2010 car des incertitudes demeurenten raison de l’environnement économique difficile et de la fin des primes à la cassesur de nombreux marchés européens ».Faits marquants sur les marchés :Le marché toutes marques a progressé nettement au delà de son niveau de l’andernier : Royaume-Uni (+ 32 %), France (+ 43 %), Espagne (+ 25 %) et Italie(+ 12 %).DIX PREMIERS MARCHES DE DECEMBRE 2009 Décembre 2009 Ecarts/Décembre 2008Allemagne 7602 + 128 %France 7145 + 139 %Royaume-Uni 6340 + 173 %Russie 5200 - 59 %Espagne 4731 + 50 %Italie 4289 + 35 %Turquie 1154 + 139 %Belgique/Luxembourg 1127 + 98 %Pologne 1081 + 68 %Suisse 809 -3%
  2. 2. Faits marquants sur les produits :  La Pixo poursuit sa croissance  Les ventes de Micra doublent pratiquement d’une année à l’autre  Les ventes de Note progressent de près de 50%  Qashqai progresse de près de 50% par rapport à ses résultats de 2008  Les ventes de Navara sont conformes à celles de l’an dernier  Le NV200 dépasse les prévisions en phase de lancement.5 PREMIERS PRODUITS DE DECEMBRE 2009 Décembre 2009 Ecarts/Décembre 2008Qashqai 17996 + 45 %Micra 9000 + 98 %Note 4583 + 47 %Pixo 4049 ----Navara 1940 -2%DIX PREMIERS MARCHES DE L’EXERCICE 2009 CY 2009 Ecarts/Exercice 2008Royaume-Uni 84441 + 11 %Russie 68851 - 55,4 %Allemagne 64092 + 32 %Italie 59374 + 7,5 %France 48180 + 3,7 %Espagne 40438 - 15.9 %Grèce 14783 - 3,3 %Belgique/Luxembourg 15611 + 5,1 %Pologne 12306 + 20,6 %Pays-Bas 10450 - 12 %10 PREMIERS MODELES DE L’EXERCICE 2009 Exercice 2009 Ecarts/Exercice 2008Qashqai 202823 - 7,4 %Micra 83,309 + 0,2 %Note 57,306 - 32,1 %X Trail 24752 - 53 %Pixo 24411 ---Navara 18435 - 45,3 %Tiida 16131 - 61 %Almera Classic 12082 - 54 %Cabstar 7843 - 39 %Primastar 7388 - 44 %
  3. 3. A propos de Nissan EuropeNissan emploie environ 12 500 personnes en Europe, réparties sur ses sites deproduction, de logistique, ses centres de design et de Recherche et Développement,ainsi qu’au sein de ses services marketing et activités commerciales. Au cours del’exercice 2008, la société a commercialisé 601 647 véhicules sur 40 marchésd’Europe Occidentale et Orientale, Russie comprise. En outre, les usines Nissan auRoyaume-Uni et en Espagne ont produit au total 539 580 véhicules.Pour toute information supplémentaire, rendez-vous sur :http://www.nissaneurope-newsbureau.com/CONTACTPour toute information complémentaire sur l’ensemble des marchés, veuillezcontacter le Département Communication Corporate de Nissan Europe.Sara Jenkins Legouge, Communication Corporate +41 21 822 59 13E-mail : slegouge@nissan-europe.comNotes aux rédacteurs(*) : Les chiffres cités sont les chiffres de vente au réseau sur une base européenneétendue couvrant tous les marchés de Nissan Europe dont : le Royaume-Uni,l’Allemagne, l’Espagne, l’Italie, la France, les Pays-Bas, la Suisse, l’Autriche, laBelgique, le Luxembourg, le Portugal, la Grèce, l’Irlande, le Danemark, la Norvège, laSuède, la Finlande, l’Islande, Chypre, Malte, la Pologne, la République tchèque, laCroatie, la Slovénie, la Slovaquie, la Hongrie, la Roumanie, la Bulgarie, les PaysBaltes - Estonie, Lettonie, Lituanie, l’Ukraine, la Russie, le Kazakhstan, laBiélorussie, Israël et les DOM-TOM.Ces chiffres ne doivent pas être confondus avec ceux publiés par l’ACEA qui rendentcompte des immatriculations mais ne couvrent pas une base européenne aussi largeque Nissan.Les parts de marché indiquées se fondent sur les chiffres provisoires du marchétoutes marques.

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