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Get Out of Your Comfort Zone
  Networking On and Offline
Using Your Chamber Resources
I. Networking Online
Your Online Presence




      ©TheBrandbook.Wordpress.com
What do we mean by
“online networking?”

Using your online presence ‟ your
website, blog and/or social media
presence - to make and retain new
contacts and generate new business
http://blog.intuit.com/trends/the-expanding-small-business-
web-infographic/
SMBs ARE GOING DIGITAL
According to a recent
study by BIA/Kelsey, by
2015 SMBs will allocate
30% of their marketing
budgets to traditional
advertising (down from
52% in 2010), with the
remaining 70% going to
digital/online media
(mobile, social, online
directories, online
display, digital outdoor),
performance-based
commerce (pay-per-click,
deals, couponing) and
customer retention
business solutions (email,
reputation and presence
management, websites,
social marketing,
http://www.biakelsey.com/Company/Press-Releases/110830-Digital-Advertising,-Performance-and-Retention-Solutions-Will-Be-70-Percent-of-SMB-
Marketing-Budgets-by-2015.asp
HOW ROBUST IS YOUR
  WEB PRESENCE?
http://bakermedia.com/anatomy-of-a-small-business-
web-presence
Don’t have the bandwidth or
expertise for extensive use of
social media?
At a bare minimum, you need to have a…

Website
„ A good, catchy URL that makes      „ Clear navigation and calls to
sense for your business, doesn’t     action
have quirky spelling and is
available on social platforms        „ Security (SSL certificate) ‟ a must-
                                     have for any e-commerce
„ A logical roadmap
                                     „ Social media integration
„ Critical business information
                                     „ Mobile-optimized
„ Contact information that is easy to
find                                  „ Good, reliable hosting




Profile on LinkedIn so that people you meet can
follow
up with you and connect.
II. Marketing Your
Business and Networking
on the Chamber’s Website
Why did you join the
Chamber?
To make new contacts?

     To grow your business?

To market your company?

    To connect with your
community?


Our website is your benefit and
will
ABOUT OUR WEBSITE

We use WebLink Connect for our
membership and website management ‟
meaning that our database and our website
are fully integrated.

We chose WebLink because it is a complete
membership and customer relationship
management software package designed
specifically for membership-based
organizations.
OUR WEBSITE IS SEARCH ENGINE
OPTIMIZED

SEO ‟ Search Engine Optimization, increases the
number of relevant visitors to a website by
elevating a webpage’s visibility to an individual
using a search engine to find information.

What are Search Engines?
Guide to find information on the internet and
a billion dollar business
Google -76%
Yahoo! ‟ 11%
Bing ‟ 11%
WHO USES SEARCH ENGINES?

 (Almost) everyone, according to a 2012 study
 released by the Pew Research Center. In January
 2002, 52% of all Americans used search engines. In
 February 2012 that figure grew to 73% of all
 Americans. On any given day in early 2012, more
 than half of adults using the internet use a search
 engine (59%). That is double the 30% of internet
 users who were using search engines on a typical
 day in 2004.
OUR WEBSITE IS SEARCH ENGINE
OPTIMIZED

Search optimized membership directory
designed to maximize our members'
exposure to search engines and drive
traffic to your businesses.

Automatic creation of search engine
optimization technical components (such as
H1 and title tags) to keep it automatically
updated and indexed on search engines.
OUR WEBSITE IS SEARCH ENGINE
OPTIMIZED
Natural language URLs, meaning that our pages have
addresses such as
      restonchamber.org/attorneys
instead of
       restonchamber.org/dir/list/category?=1234+I
D?=6789
resulting in higher relevance for our links and
pages and making it easier for our members and
community to access and share.

Dynamic creation and updating of hundreds (and
potentially thousands) of new and relevant pages
(individual pages for each member company) that
are indexed on our website domain increasing our
website's ‟ and your business’ ‟ reach among search
engines.
MOBILE OPTIMIZED WEBSITE

Mobile version of our membership directory that
automatically changes to make viewing possible on
mobile devices such as iPhones, Androids or iPads.

Site visitors using mobile devices can click on
website links and view events, maps and coupons
just like they can in the full site. Plus, if they want
to call a member listed in the mobile directory,
they just need to click on the number on the screen
to automatically dial.
The Reston Chamber’s site has a “Members
Only” section that offers you the ability to
make payments, update business and
contact information, change
communications preferences, view
referral reports and more ‟ all in an
exclusive password protected area.
Let’s start by taking a quick tour of our
 site.
                                   Member
                                    Search


 Paid
                                 Member
 Advertising
                                 Directory
About the
Chamber
                                    Event ads


Upcoming events      Member ad
                     space  Advertising


                                 Sponsors
   News & Press        New Members
   Releases        Welcome
                   new members
To access the “Members Only” section of
our site, your organization will need to
have a username and password. This
information must be provided to you by
the Chamber, and you need to use your
organization’s (not an individual’s)
credentials to log in.

If you do not have a username and
password please contact the Chamber at
703.707.9045.
Once you log into the “Members Only”
section,
you will see the following welcome
screen:




In the “My Events” section you will see any upcoming events
that you may have registered for. In the “Upcoming Events”
section you will see all upcoming events at the Chamber. To
register for a Chamber event, just click on the name of the
event and complete the steps to receive member pricing. In
Notice on the right side of the screen there
is a section called “Member Links.” We are
going to click through each of these links
to show you how you can use each feature
to enhance the reach of your business.
Change Your Username/Password
Update Your Contact Information
Update Your Contact Information
Upload Media
Who’s Who
Referral Report
Referral Report
Referral Report
Business Connect Requests
Add a Coupon
Add a Coupon
Add a Coupon
Add a Coupon
Submit an Event
Submit an Event
Submit an Event
Logging Out



You can return to
the member home
screen at any time
by clicking the
“log in” button at
the top of the
screen.




    Remember to log out when you
    are finished making profile
Once you have updated your
business listing, use the
directory to generate new
business!
• Look up prospects in the directory and
  reach out to potential contacts
• Use the “Business Connect” feature to
  make new connections
• Look at other member’s event and see if
  they would be a good fit for your
  networking needs
Other ways to market your
business on the Chamber website

• Paid advertising is a member benefit
• Become an annual or event sponsor for
  additional exposure
• Share your news and press releases
  with us
• Connect with us on social media:
  • Find us on Twitter and Facebook
    @RestonChamber and look up our LinkedIn
    group
  • Give us updates you would like the Chamber
    to make on our social media pages
III. Get Out of Your Comfort
              Zone:
    Tips for Successful
        Networking
Did you produces over 100 events
the Chamber
            know…
each year, with 40 focused exclusively on
networking?


• Monthly Network Nights
• Bi-Monthly Coffee Breaks: Speed
  Networking
• Bi-Monthly Coffee + Contracting: GovCon
  Networking
• Monthly New & Prospective Member
  Orientations
Why do you network?
What type of networker are
you?            “Grazer”                 “Boozer”




  “Close Talker”




                                    “Room Worker”
                      “Dead Fish”
 “Wallflower”


                   “Pushy
                   Salesperson”
Identify your networking
comfort zone.

• Do you fit any of those stereotypes?

• What, if anything, makes you
  uncomfortable
  with networking?

• What do you need to improve? What do
  you want to do better?
Get Out of Your Comfort
Zone
Tips for Successful Networking

1. Develop a networking
   strategy
Get Out of Your Comfort
Zone
Tips for Successful Networking
2. Dress for success and
come prepared
Get Out of Your Comfort
Zone
Tips for Successful Networking

3. Arrive on time
Get Out of Your Comfort
Zone
Tips for Successful Networking
4. Don’t be a wallflower ‟
ask easy questions and
listen to the answers
Get Out of Your Comfort
Zone
Tips for Successful Networking
5. Ditch the aggressive
sales pitch
Get Out of Your Comfort
Zone
Tips for Successful Networking
6. Talk confidently
and concisely
about your product
or service
Get Out of Your Comfort
Zone
Tips for Successful Networking
7. Follow up after the
networking event
Additional Resources
-Washington Post’s Networking 101:
  http://www.washingtonpost.com/wp-srv/jobs/how-
  to/network/ and http://www.washingtonpost.com/wp-
  srv/jobs/how-to/networking-story.html


-INC.com’s How to Network Effectively:
  http://www.inc.com/guides/2010/08/how-to-network-
  effectively.html


-Harvard Business Review’s “An Introvert’s Guide to
   Networking”
  http://blogs.hbr.org/cs/2012/01/the_introverts_guide_to_ne
  twor.html


-USA Today’s “Small Business Strategies: Why Clothing
   Choices
   Are Key”
  http://www.usatoday.com/money/smallbusiness/columnist
  /abrams/story/2012-06-28/dress-for-success-rhonda-
Learn more about us at
www.RestonChamber.or
         g
  www.facebook.com/RestonChamber
  www.twitter.com/RestonChamber
  www.linkedin.com/company/greater-reston-chamber-of-
  commerce

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Business Education Series: Get Out of Your Comfort Zone-Networking On and Offline Using Your Chamber …

  • 1. Get Out of Your Comfort Zone Networking On and Offline Using Your Chamber Resources
  • 2. I. Networking Online Your Online Presence ©TheBrandbook.Wordpress.com
  • 3. What do we mean by “online networking?” Using your online presence ‟ your website, blog and/or social media presence - to make and retain new contacts and generate new business
  • 5. SMBs ARE GOING DIGITAL According to a recent study by BIA/Kelsey, by 2015 SMBs will allocate 30% of their marketing budgets to traditional advertising (down from 52% in 2010), with the remaining 70% going to digital/online media (mobile, social, online directories, online display, digital outdoor), performance-based commerce (pay-per-click, deals, couponing) and customer retention business solutions (email, reputation and presence management, websites, social marketing, http://www.biakelsey.com/Company/Press-Releases/110830-Digital-Advertising,-Performance-and-Retention-Solutions-Will-Be-70-Percent-of-SMB- Marketing-Budgets-by-2015.asp
  • 6. HOW ROBUST IS YOUR WEB PRESENCE?
  • 8. Don’t have the bandwidth or expertise for extensive use of social media? At a bare minimum, you need to have a… Website „ A good, catchy URL that makes „ Clear navigation and calls to sense for your business, doesn’t action have quirky spelling and is available on social platforms „ Security (SSL certificate) ‟ a must- have for any e-commerce „ A logical roadmap „ Social media integration „ Critical business information „ Mobile-optimized „ Contact information that is easy to find „ Good, reliable hosting Profile on LinkedIn so that people you meet can follow up with you and connect.
  • 9. II. Marketing Your Business and Networking on the Chamber’s Website
  • 10. Why did you join the Chamber? To make new contacts? To grow your business? To market your company? To connect with your community? Our website is your benefit and will
  • 11. ABOUT OUR WEBSITE We use WebLink Connect for our membership and website management ‟ meaning that our database and our website are fully integrated. We chose WebLink because it is a complete membership and customer relationship management software package designed specifically for membership-based organizations.
  • 12. OUR WEBSITE IS SEARCH ENGINE OPTIMIZED SEO ‟ Search Engine Optimization, increases the number of relevant visitors to a website by elevating a webpage’s visibility to an individual using a search engine to find information. What are Search Engines? Guide to find information on the internet and a billion dollar business Google -76% Yahoo! ‟ 11% Bing ‟ 11%
  • 13. WHO USES SEARCH ENGINES? (Almost) everyone, according to a 2012 study released by the Pew Research Center. In January 2002, 52% of all Americans used search engines. In February 2012 that figure grew to 73% of all Americans. On any given day in early 2012, more than half of adults using the internet use a search engine (59%). That is double the 30% of internet users who were using search engines on a typical day in 2004.
  • 14. OUR WEBSITE IS SEARCH ENGINE OPTIMIZED Search optimized membership directory designed to maximize our members' exposure to search engines and drive traffic to your businesses. Automatic creation of search engine optimization technical components (such as H1 and title tags) to keep it automatically updated and indexed on search engines.
  • 15. OUR WEBSITE IS SEARCH ENGINE OPTIMIZED Natural language URLs, meaning that our pages have addresses such as restonchamber.org/attorneys instead of restonchamber.org/dir/list/category?=1234+I D?=6789 resulting in higher relevance for our links and pages and making it easier for our members and community to access and share. Dynamic creation and updating of hundreds (and potentially thousands) of new and relevant pages (individual pages for each member company) that are indexed on our website domain increasing our website's ‟ and your business’ ‟ reach among search engines.
  • 16. MOBILE OPTIMIZED WEBSITE Mobile version of our membership directory that automatically changes to make viewing possible on mobile devices such as iPhones, Androids or iPads. Site visitors using mobile devices can click on website links and view events, maps and coupons just like they can in the full site. Plus, if they want to call a member listed in the mobile directory, they just need to click on the number on the screen to automatically dial.
  • 17. The Reston Chamber’s site has a “Members Only” section that offers you the ability to make payments, update business and contact information, change communications preferences, view referral reports and more ‟ all in an exclusive password protected area.
  • 18. Let’s start by taking a quick tour of our site.  Member Search Paid Member Advertising Directory About the Chamber  Event ads Upcoming events  Member ad space  Advertising  Sponsors News & Press  New Members Releases   Welcome new members
  • 19. To access the “Members Only” section of our site, your organization will need to have a username and password. This information must be provided to you by the Chamber, and you need to use your organization’s (not an individual’s) credentials to log in. If you do not have a username and password please contact the Chamber at 703.707.9045.
  • 20. Once you log into the “Members Only” section, you will see the following welcome screen: In the “My Events” section you will see any upcoming events that you may have registered for. In the “Upcoming Events” section you will see all upcoming events at the Chamber. To register for a Chamber event, just click on the name of the event and complete the steps to receive member pricing. In
  • 21. Notice on the right side of the screen there is a section called “Member Links.” We are going to click through each of these links to show you how you can use each feature to enhance the reach of your business.
  • 23. Update Your Contact Information
  • 24. Update Your Contact Information
  • 38. Logging Out You can return to the member home screen at any time by clicking the “log in” button at the top of the screen. Remember to log out when you are finished making profile
  • 39. Once you have updated your business listing, use the directory to generate new business! • Look up prospects in the directory and reach out to potential contacts • Use the “Business Connect” feature to make new connections • Look at other member’s event and see if they would be a good fit for your networking needs
  • 40. Other ways to market your business on the Chamber website • Paid advertising is a member benefit • Become an annual or event sponsor for additional exposure • Share your news and press releases with us • Connect with us on social media: • Find us on Twitter and Facebook @RestonChamber and look up our LinkedIn group • Give us updates you would like the Chamber to make on our social media pages
  • 41. III. Get Out of Your Comfort Zone: Tips for Successful Networking
  • 42. Did you produces over 100 events the Chamber know… each year, with 40 focused exclusively on networking? • Monthly Network Nights • Bi-Monthly Coffee Breaks: Speed Networking • Bi-Monthly Coffee + Contracting: GovCon Networking • Monthly New & Prospective Member Orientations
  • 43. Why do you network?
  • 44. What type of networker are you? “Grazer” “Boozer” “Close Talker” “Room Worker” “Dead Fish” “Wallflower” “Pushy Salesperson”
  • 45. Identify your networking comfort zone. • Do you fit any of those stereotypes? • What, if anything, makes you uncomfortable with networking? • What do you need to improve? What do you want to do better?
  • 46. Get Out of Your Comfort Zone Tips for Successful Networking 1. Develop a networking strategy
  • 47. Get Out of Your Comfort Zone Tips for Successful Networking 2. Dress for success and come prepared
  • 48. Get Out of Your Comfort Zone Tips for Successful Networking 3. Arrive on time
  • 49. Get Out of Your Comfort Zone Tips for Successful Networking 4. Don’t be a wallflower ‟ ask easy questions and listen to the answers
  • 50. Get Out of Your Comfort Zone Tips for Successful Networking 5. Ditch the aggressive sales pitch
  • 51. Get Out of Your Comfort Zone Tips for Successful Networking 6. Talk confidently and concisely about your product or service
  • 52. Get Out of Your Comfort Zone Tips for Successful Networking 7. Follow up after the networking event
  • 53. Additional Resources -Washington Post’s Networking 101: http://www.washingtonpost.com/wp-srv/jobs/how- to/network/ and http://www.washingtonpost.com/wp- srv/jobs/how-to/networking-story.html -INC.com’s How to Network Effectively: http://www.inc.com/guides/2010/08/how-to-network- effectively.html -Harvard Business Review’s “An Introvert’s Guide to Networking” http://blogs.hbr.org/cs/2012/01/the_introverts_guide_to_ne twor.html -USA Today’s “Small Business Strategies: Why Clothing Choices Are Key” http://www.usatoday.com/money/smallbusiness/columnist /abrams/story/2012-06-28/dress-for-success-rhonda-
  • 54. Learn more about us at www.RestonChamber.or g www.facebook.com/RestonChamber www.twitter.com/RestonChamber www.linkedin.com/company/greater-reston-chamber-of- commerce

Hinweis der Redaktion

  1. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  2. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  3. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  4. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  5. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  6. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  7. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  8. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  9. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  10. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  11. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  12. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  13. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  14. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  15. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  16. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  17. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  18. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  19. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  20. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  21. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  22. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  23. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  24. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  25. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  26. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  27. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  28. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  29. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  30. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  31. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  32. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  33. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  34. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  35. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  36. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  37. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  38. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  39. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  40. Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  41. Establish a clear goal for each networking event (walk away with ? solid leads)Think about who your ideal client or lead would be.Is your goal a good match with your ideal client or lead, given the type of networking event you are attending?Set realistic goals and make contacts you can actually follow up with.Need help? Talk to the Chamber staff – Ashley and Andra are here to facilitate networking. Or if you are really struggling there are dozens of professional coaches in the Chamber membership.
  42. Note to self: first impression statisticsDo not present yourself in a way that distracts from your business/product/etcBrush your teeth and bring a mint!Dress professionally - wardrobe coaches if you are really strugglingBring plenty of business cardsDitch the folders and handoutsName tag: right side! Turn your cell to vibratePay attention to your body language: a happy conversation involves smiling and eye contactFamiliarize yourself with new Chamber members (on homepage) and use Chamber website to get to know fellow members and prospective clients
  43. Feels counter-intuitive but gives you time to prepare and assess the eventTake advantage of Chamber resources : before event begins, ask if any particular industry or contact is attending that could be a good fit for your networking goal
  44. Don’t wait for someone to approach youBe proactive – walk up to a person or group and start with simple questions: What brings you to this event? Are you a Chamber member?You have an advantage as a Chamber member because you have a common ground as fellow or future members, why you got involved, other events you have attended, etc.Listen intently to replies; if you are not a natural extrovert you are probably a good listener. Listening is a good way to get to know a person.Ask Chamber staff to make introductions throughout event
  45. Networking is about relationship buildingKeep your exchange fun, light and informal. You do not need to do a hard sell within minutes of meeting a person – use this event as an opportunity to get the conversation started, not to close the deal.People are more apt to do business with people whose company they enjoy.If a potential customer asks you about your product or service, be ready to…
  46. Your elevator pitch is part of your first impression – want it to be just like you, professional and well-deliveredNeed to find the balance between not talking confidently about your company and talking your company to deathNeed to have a prepared elevator pitch that you develop and practice ahead of timeStay away from jargon/industry exclusive acronyms and try to tell a story or use an emotional appeal to connect with the other personDo not share negative information or challenges your business is experiencing: be positive!Amy example
  47. Timely and personalized follow up: networking is where the conversations begins, not endsIf you have had a great exchange, ask someone the best way to keep in touch (email, social media, phone, meet in person)Leads have a shelf life of bananas – follow up within three days or the impression you have left will diminishFollow up with an action itemUse Chamber resources to follow up – you can use your Chamber page to share. Get the list of attendees/contact info from the Chamber. No spamming with new contacts, especially with Chamber members – maybe not a good idea to put new contacts on your email distro list