Google AdSense is an ad serving application run by Google it allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience. It offers the publishers the highest CTR for every web page. It is 90% better than any other CPC advertising programs These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis

2. What is Google adsence ?
• Google AdSense is an ad serving application run by Google it
allows publishers in the Google Network of content sites to
serve automatic text, image, video, or interactive media
advertisements that are targeted to site content and
audience.
• It offers the publishers the highest CTR for every web page. It
is 90% better than any other CPC advertising programs
• These advertisements are administered, sorted, and
maintained by Google, and they can generate revenue on
either a per-click or per-impression basis

3. Features of AdSence
• Access to a large pool of advertisers.
• High Quality Ads
• Versatile Ad Formats
• Precision Ad Targeting
• Extensive Reporting Tools
• Dedicated Mobile Interface

4. Types of AdSence
• Content : The content based adverts are of two types
CPC (cost per click) & CPM (Cost Per Mille) The ads could be in
various sizes. The ads can be simple text, image, animated
image, flash, video, or rich media ads. At most ad sizes, users
can change whether to show both text and multimedia ads
and just one of them.
• Search: AdSense search allows website owners to
place Google Custom Search boxes on their websites.
Google shares 51% of the advertising revenue it makes
from those searches with the website owner. However
the publisher is paid only if the advertisements on the
page are clicked.

5. Types of AdSence
• Feeds: There is a version of AdSense that runs on RSS.
AdSense for Feeds works by inserting images into a feed.
When the image is displayed by a RSS reader or Web
browser, Google writes the advertising content into the image
that it returns.
• Mobile Content: Publishers generate earnings from
their mobile websites using targeted Google advertisements.
Technologies such as Java and Objective-C are used

6. Types of AdSence
• Games: AdSense allows publishers to display video
ads, image ads, or text ads within your online games to earn
revenue. You'll be able to show these ads in placements you
define, such as interstitial frames before a game, after a level
change, or when a game is over.
• Video: AdSense for video allows publishers generate
revenue from video content using ad placements from
Google's extensive advertising network including popular
YouTube videos.

7. New Features Added to AdSence
• Related Ads: helps users find similar ads they might allow
or block.
• Impression score: lets AdSense users know how popular
an ad is. By letting users know which ads have
high, medium, and low impressions, this feature details
for users the potential revenue impact of blocking or
allowing ads.
• Serving status: tells whether an ad is "active" -- an ad
that has recently received impressions -- or not. Active
ads are more likely to appear over the next few days.
Inactive ads show up less and less as time goes on.
• Historical trend: shows how an ad's impression has
increased, decreased or remained the same.

8. How to Get Aproval
• Produce quality content on the site a good and
fresh content is most likely to get approved .
• Use keywords and use Metatags to make your
site or blog search friendly
• Take time before applying your blog or website
for AdSence approval
• Chose wisely while putting images on blog or site
it should not be a copyright content
• Design the blog or website neat and clean to get
approved

9. Check Out This Video for more Details

10. Source
• http://en.wikipedia.org/wiki/AdSense
• http://blog.googleadsensewebsite.com/google-
adsense-features
• http://blog.digitalmarketing.ac.in/2013/11/google-
adsense-some-dos-to-get-
approval.html#.Uy82RlPRPxI
• http://www.fool.com/investing/general/2013/06/22
/make-faster-and-better-decisions-with-new-
ad-revie.aspx