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Mapping Cross-channel Ecosystems

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Presentation at Interact London 2016.
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Veröffentlicht in: Design
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Mapping Cross-channel Ecosystems

  1. 1. Andreas @Resmini Mapping Cross-channel Ecosystems Interact London 2016
  2. 2. The Graduate, 1967
  3. 3. The Graduate, 1967 "Plastics." "Exactly how do you mean?" asked Ben. "There's a great future in plastics. Think about it"
  4. 4. Mass protest, Hong Kong -- http://chinaworker.info/en/2014/10/06/8307/
  5. 5. “Like air and water, being digital will be noticed by its absence, not its presence.” Nicholas Negroponte V. Kandinsky, Composition VII, 1913
  6. 6. London from above, A. D Powell
  7. 7. digitization has blurred the distinction between products and services
  8. 8. digitization has blurred the distinction between digital and physical
  9. 9. Johann Sebastian Joust
  10. 10. digitization has blurred the distinction between producers and consumers
  11. 11. BUT BRUCE ... SHUT UP!
  12. 12. people create emergent choreographies
  13. 13. “I went through my spreadsheet, collected all the receipts and invoices, logged in, checked what was there, added expenses, and filed my taxes”
  14. 14. experiences are unbounded
  15. 15. a perfectly bounded artifact is an increasingly difficult proposition
  16. 16. crossmedia and transmedia
  17. 17. BB-8 - The Verge
  18. 18. descriptive not generative
  19. 19. multichannel
  20. 20. reductionist not systemic
  21. 21. “I do not believe in things. I believe only in their relationships.” Georges Braque G. Braque, Fruit dish, 1908-09
  22. 22. R. Armson, Growing Wings on the Way
  23. 23. tactical to strategic
  24. 24. BYU EDU (news.byu.edu)
  25. 25. OUIJIA BOARD, SCRIPTINGNEWS (http://www.flickr.com/photos/scriptingnews/3418293087/)
  26. 26. I do not believe in things. I believe only in their relationships. Georges Braque Interfaces and interactions vary wildly. The rules, they don’t vary much.
  27. 27. cross-channel ecosystems are semantic constructs that straddle physical and digital space, locations, people, devices
  28. 28. ecosystems are places
  29. 29. support complex emergent behavior
  30. 30. P. Merholz, Double diamond, (UK Design Council)
  31. 31. P. Merholz, Double diamond, (UK Design Council)
  32. 32. what before how
  33. 33. organizational pain (pragmatical starting point)
  34. 34. people’s experience (conceptual starting point)
  35. 35. The Office of the Future, 2015
  36. 36. “How do we make the workplace better?”
  37. 37. “What is the workplace for you?”
  38. 38. ecosystems are built using a limited number of primary elements
  39. 39. actors, agents within the ecosystem youtube.com
  40. 40. all sorts of agents
  41. 41. actors pursue a future desired state alphasys.com.au
  42. 42. tasks, any activity these agents perform
  43. 43. touchpoints, individual points of interaction in a channel
  44. 44. seams, thresholds between touchpoints and across channels
  45. 45. channels, pervasive ecosystem-level information layers
  46. 46. and their relationships
  47. 47. channels are design artifacts
  48. 48. pipes, containers, or fuzzy categories
  49. 49. channel touchpoint
  50. 50. channel
  51. 51. channels
  52. 52. they might reflect the formal sectioning of an enterprise architecture model, result from content analysis, or emerge from the project’s own goals
  53. 53. goals
  54. 54. individual experiences
  55. 55. linear paths
  56. 56. ecosystems are anything but linear
  57. 57. draft ecosystem
  58. 58. actors tasks touchpoints seams
  59. 59. compound ecosystem
  60. 60. EuroIA 2016 Amsterdam
  61. 61. channels
  62. 62. WHATSAPP SKATES BOX OFFICE IMDB MOVIE NETFLIX BUS YELP RESTAURANT SMSWEBSITE FRIEND’S HOME BUS DINNER PS4 BOARD GAMES PHONE PIZZA PLACE WHATSAPP SKATES BOX OFFICE IMDB MOVIE YELP WHATSAPP BOX OFFICE IMDB MOVIE BUS SMSWEBSITE Simplified, touchpoints-only ecosystem map
  63. 63. movie social transport food 3
  64. 64. insights
  65. 65. cross-channel ecosystem identify a space of opportunity for intervention
  66. 66. they do not identify an artifact that can or should be fully designed and managed
  67. 67. channels touchpoints and seams allow to identify bottlenecks, stragglers, non-integrated paths thru the ecosystem
  68. 68. experiences should be seamless, but seams should be at times visible or perceptible
  69. 69. for example when moving from a secure to an unsecure touchpoint
  70. 70. strategic understanding of the ecosystem is the basis of an open and pervasive IA
  71. 71. making information flow more easily augments the capability of the system and increases its resilience and usefulness
  72. 72. point-to-point insights can be folded into specific business-as-usual UX interventions
  73. 73. Thank you Andreas @Resmini
  74. 74. WHA? (YEP)

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