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Cross-channel Ecosystems 101 - Part 2

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Part 2 of a series on cross-channel experience design in preparation for the Rapid Cross-channel Prototyping at the ASIS&T IA Summit 2017 in Vancouver.
New decks coming every week.

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Cross-channel Ecosystems 101 - Part 2

  1. 1. PART 2 - EXPERIENCES CROSS-CHANNEL ECOSYSTEMS 101 Andrea @Resmini December 29 2016
  2. 2. WHAT DO YOU MEAN, “AN EXPERIENCE”? Think “paying my taxes”. Or “going to the movies”. Or again “having the hamster vaccinated”. These are experiences The way they happen, actors will go through them moving freely between locations, devices, products, and services
  3. 3. SMS BUS KIOSK HERE’S AN EXAMPLE: GOING TO THE MOVIES GREEN LINE AND CIRCLES: AN ACTOR’S PATH DESCRIBING AN EXPERIENCE IMDB MOVIE
  4. 4. WAIT AGAIN, “ACTORS”? Yes, actors. The people formerly known as the users. A cross-channel ecosystem is an actor-driven construct, both in terms of its structure and its content
  5. 5. SO AN “ACTOR” GOES THROUGH “AN EXPERIENCE” Yes, and the systems of actors, tasks, touchpoints, seams, and channels in which this experience takes place is the cross-channel ecosystem The actual path that an actor walks is one of the many possible trajectories through that specific ecosystem
  6. 6. actors, agents within the ecosystem youtube.com
  7. 7. all sorts of agents
  8. 8. actors pursue a future desired state alphasys.com.au
  9. 9. tasks, any activity these agents perform
  10. 10. touchpoints, individual points of interaction in a channel
  11. 11. seams, thresholds between touchpoints and across channels
  12. 12. channels, pervasive ecosystem-level information layers
  13. 13. and their relationships
  14. 14. ACTORS, TASKS, TOUCHPOINTS, SEAMS, AND CHANNELS? These are the basic building blocks of any ecosystem Their precise nature is specific to an ecosystem and is defined pragmatically based on context and goals
  15. 15. PART 3 COMING JAN 5 “ALL RIGHT, ALL RIGHT, BUT WHAT ARE THEY?” Andrea @Resmini

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