Energy efficiency and eco-friendly attributes associated with OLED displays are driving its market growth globally, especially in the developed economies – North America and Europe. OLED displays are expected to enjoy high market penetration mainly due to the benefit of biodegradability that they offer. Also, with increasing demand and supply gap of electricity worldwide, OLED displays are creating a new energy efficient method for electricity consumption. OLED displays are known to save up to 40% of the electricity for smartphone and TV usage, subject to the brightness and content. In addition, enhanced features including the wider range of colors, increase in the number of times per second a display redraws data, improved 3D adaptability, thinner dimensions, better flexibility and transparency contributes to the market growth of OLED displays.

1. OLED Displays Market - Global Industry Analysis, Market Size, Share, Growth And Forecast, 2012 - 2018
Energy efficiency and eco-friendly attributes associated with OLED displays are driving its market growth
globally, especially in the developed economies – North America and Europe. OLED displays are
expected to enjoy high market penetration mainly due to the benefit of biodegradability that they offer. Also,
with increasing demand and supply gap of electricity worldwide, OLED displays are creating a new energy
efficient method for electricity consumption. OLED displays are known to save up to 40% of the electricity
for smartphone and TV usage, subject to the brightness and content. In addition, enhanced features including
the wider range of colors, increase in the number of times per second a display redraws data, improved 3D
adaptability, thinner dimensions, better flexibility and transparency contributes to the market growth of OLED
displays.
The research report on the OLED displays market is analyzed based on major applications such as mobile
phones, TV, notebooks, tablets, digital cameras, and automotives. Among these end use application segments,
mobile phones hold the largest share in the global OLED displays market, distantly followed by OLED TVs.
However, the share of OLED TV displays are expected to surpass the shares of mobile phone displays by
2015, owing to the development in large sized OLED displays and increasing acceptance of OLED technology
based TVs across the globe.
The major geographies analyzed under this research study include North America, Europe, Asia Pacific, and
Rest of the World (RoW). The study provides forecast of the global OLED displays market considering the
factors driving and limiting the market growth and potential opportunities for the growth of OLED displays in
the global market. Asia Pacific accounted for more than 4/5th of the overall OLED displays market in 2012;
however, with growing contribution from other regions, its share is expected to fall below 2/3rd by 2018. The
large contribution of the Asia Pacific region primarily due to this region is the base for major OLED
manufacturers such as Samsung, Sony, RiT Display, and Visionox among others. Europe is the fastest
growing market with a CAGR in excess of 50% from 2012 to 2018 followed by North America.
The report also highlights various factors that influence the buying decision of customers and trends that
determine OLED favorability and the market attractiveness of individual end use segments. The information
provided in the research report will prove helpful for OLED manufacturers, end use product manufacturers
and distributors in identifying markets with high potential.
The information about market share of major players in the OLED displays market will help the emerging as
well as existing players in planning their business strategies and gaining competitive advantage. Samsung is
the largest player in global OLED display manufacturing followed by Visionox and Wisechip. The other
important players engaged in OLED displays manufacturing include Pioneer, TDK, and Sony among others.
The global OLED displays industry is segmented as:
OLED Display Technologies
Passive matrix OLEDs (PMOLED) Active matrix OLEDs (AMOLED) OLED Display Market by End Use
Mobile phones TV displays Netbook/desktop Digital cameras Automotive Others OLED Display Market by
Geography North America Europe Asia- Pacific RoW
table Of Contents
OLED Displays Market - Global Industry Analysis, Market Size, Share, Growth And Forecast, 2012 - 2018

2. chapter 1 Preface
1.1 Report Scope And Description
1.2 Research Methodology
chapter 2 Executive Summary
chapter 3 Oled Displays Market Overview
3.1 Introduction
3.2 Overall Market Size, 2011
3.3 Market Trends And Future Outlook
3.3.1 Use Of Amoleds In Smart Phone Displays
3.3.2 Opportunities In Oled Tvdisplays
3.3.3 Growing Application Areas
3.4 Roadmap For Oled Displays
3.5 Oled Displays Manufacturing
3.5.1 Fabricating Oled Displays
3.5.2 Vacuum Deposition
3.5.3 Organic Phase Deposition
3.5.4 Inkjet Printing
3.5.5 Screen Printing
3.5.6 Solution Coating
3.5.7 Roll-to-roll (web) Processing
3.6 Factor Analysis
3.6.1 Drivers
3.6.1.1 Inherent Advantages Of Oled Technology
3.6.1.2 Growing Applications Of Oled Displays
3.6.1.3 Increasing Demand For Environment Friendly Products
3.6.1.4 Rising Oled Application In Mobile Phones And Signage
3.6.1.5 Rising Demand For Oled Tvs
3.6.2 Restraints
3.6.2.1 High Manufacturing Costs
3.6.2.2 Low Penetration Rate Of Technology
3.6.2.3 Declining Prices Of Competing Technologies
3.6.3 Opportunities
3.6.3.1 Reduction In Oled Tv Prices
3.7 Competing Technologies: Oled Vs. Lcd Technology
3.8 Porter’s Five Force Analysis For Oled Displays Market
3.8.1 Bargaining Power Of Suppliers
3.8.2 Bargaining Power Of Buyers
OLED Displays Market - Global Industry Analysis, Market Size, Share, Growth And Forecast, 2012 - 2018

3. 3.8.3 Rivalry Among Existing Competitors
3.8.4 Threat Of New Entrants
3.8.5 Threat Of Substitute Products Or Services
chapter 4 Market Segmentation I: Oled Display Market By Technology, 2012 - 2018
4.1 Overview
4.2 Development Of Organic Display Generations Over Time
4.3 Global Oled Displays Market, 2012 – 2018 (usd Million)
4.4 Driving Electronics
4.4.1 Amoled Display Market Size, 2011 – 2018 (usd Million)
4.4.2 Pmoled Display Market Size, 2011 – 2018 (usd Million)
4.5 Pricing Trend In Oled Displays
4.6 Types Of Oled Display
4.6.1 Electroluminescent Materials
4.6.1.1 Small-molecule Oleds
4.6.1.2 Polymer Oleds
4.6.1.2.1 Dendrimers
4.6.2 Other Types Of Oled Displays
4.6.2.1 Phosphorescent Organic Light-emitting Diodes
4.6.2.2 Transparent Oleds
4.6.2.3 Top Emission Oleds
4.6.2.4 Flexible Oleds
4.6.2.5 Stacked Oleds
chapter 5 Market Segmentation Ii: Oled Display Market By End Use Segments, 2012 - 2018
5.1 Overview
5.2 Mobile Phones
5.2.1 Overview
5.2.2 Market Size And Forecast
5.3 Tv Displays
5.3.1 Overview
5.3.2 Market Size And Forecast
5.4 Netbook/desktop
5.4.1 Overview
5.4.2 Market Size And Forecast
5.5 Digital Cameras
5.5.1 Overview
5.5.2 Market Size And Forecast
5.6 Automotive
5.6.1 Overview
5.6.2 Market Size And Forecast
OLED Displays Market - Global Industry Analysis, Market Size, Share, Growth And Forecast, 2012 - 2018

4. 5.7 Others
5.7.1 Overview
5.7.2 Market Size And Forecast
chapter 6 Market Segmentation Iii: Oled Displays Market By Geography, 2012 - 2018
6.1 Introduction
6.1.1 Global Oled Displays Market Size And Forecast, By Geography 2012 – 2018 (usd Million)
6.1.2 Global Oled Display Market Share, By Geography 2011 And 2018 (%)
6.1.3 Oled Displays Market Growth Trend By Geography, 2011– 2018 (usd Million)
6.2 North America Market
6.2.1 Market Size And Forecast
6.2.2 Drivers
6.2.3 Challenges And Opportunities
6.3 Europe Market
6.3.1 Market Size And Forecast
6.3.2 Market Drivers And Recent Trends
6.3.3 Challenges
6.3.4 Opportunities
6.4 Asia-pacific Market
6.4.1 Market Size And Forecast
6.4.2 Drivers
6.4.3 Opportunities
6.5 Row (rest Of The World)
6.5.1 Market Size And Forecast
chapter 7 Competitive Landscape
7.1 Summary
7.2 Market Shares O Key Players, 2011
7.3 Competitive Strategy By Key Players, 2011
7.4 Recent Developments
chapter 8 Company Profile
8.1 Samsung Electronics
8.1.1 Company Overview
8.1.2 Financial Overview
8.1.3 Growth Strategy
8.1.4 Recent Developments
8.2 Tdk
8.2.1 Company Overview
8.2.2 Financial Overview
OLED Displays Market - Global Industry Analysis, Market Size, Share, Growth And Forecast, 2012 - 2018

5. 8.2.3 Growth Strategy
8.3 Rit Display
8.3.1 Company Overview
8.3.1 Growth Strategy
8.3.2 Recent Development
8.4 Pioneer
8.4.1 Company Overview
8.4.2 Growth Strategy
8.5 Visionox
8.5.1 Company Overview
8.5.2 Growth Strategy
8.6 Lg Display
8.6.1 Company Overview
8.6.2 Growth Strategy
8.7 Sony Corporation
8.7.1 Company Overview
8.7.2 Growth Strategy
8.8 Au Optronics Corp
8.8.1 Company Overview
8.8.2 Growth Strategy
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OLED Displays Market - Global Industry Analysis, Market Size, Share, Growth And Forecast, 2012 - 2018