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How to present a poster in a conference
Prof. Afaf El-Ansary
«العلمي البحث مهارات برنامج8»
How to design and present a poster
Prof. Afaf El-Ansary
What are posters?
Posters are a special type of presentation. When
well designed, they are not simply journal papers
pasted onto boards.
The purpose of scientific posters is to present
work to an audience who is walking through a
hallway or exhibit.
Why present a conference poster?
Communicate a message (your research)
Reach a large number of people (potentially)
lots of other posters
many competing distractions including food
format of a poster session
communicating effectively with this medium
(visual rather than written)
Some key considerations when designing your
it’s about your audience and not about you
your poster is a visual form of communication
o layout given size and shape of poster
o balance of text and graphics
o can text be replaced by graphics?
people usually spend little time in front of a poster
most posters are viewed from a distance of at least 1.5m
Some Tips: layout
Title should be across the whole width of the poster
organise text/graphics in “eye-sized”chunks
columns and text boxes
o 2 columns for a “portrait”oriented poster
o 3 columns for a “landscape”oriented poster
the order of reading should be down columns rather
than across rows
Some Tips: fonts
Use no more than 3 different fonts (usually 2)
Arial is good for titles and for axis labels
Century Gothic is good for text
Times New Roman don’t enlarge well, so don’t use
fonts that are OK for text are Palatino, Bookman or
Font size ? Bigger is best !
Ensure fonts are large and easy to read. The
words need to be legible from 1.5 meters away.
Recommended sizes: Title: 72 pt; Headings:
48-60 pt; Body text: 24-48 pt.
Restrict boldface to title or headings
Do not underline
design poster to be easily seen and easily
scanned by eye
focus on the central question and take-home
message (use and repeat key words)
use simple and clear but appropriate language
The specific sections such as the results
should be easy to locate on the poster.
For instance, many will read only the objectives (or
goals) of the work, and then the final results.
Others, who have a deep interest in the topic, will
try to read the poster from beginning to end.
Given these different approaches to reading posters,
another characteristic of an effective poster is that
specific sections are easy to locate.
So what then makes for an effective
This question is not easy to address because the
expectations by the audience vary significantly from
discipline to discipline. For instance, what an audience
of a medical poster session expects differs significantly
from what the audience of an engineering poster
How to Design a Great Poster…The
A Great Poster Is...
Clear design starts with clear thinking.
Before you begin writing text and selecting
photos, ask yourself this question:
If the viewer only carries away one idea,
what do I want it to be?
Now write down your answer. This is the
theme of your poster, the focal point.
Everything you include on your poster
should support that theme.
Posters tell stories: provide clear flow of
information from introduction to conclusion.
Your poster tells viewers what you did, why you did
it and what you found out from doing it. Focus on
your major findings - a common fault is to try to
cover too much. Few delegates are going to read
everything on your poster, so get to the point.
The poster should include a statement of the
project description, how you conducted the
project, results or findings of the project, and a
summary tying in your reflection component.
An effective poster operates on multiple
source of information
advertisement of your work
summary of your work
Use a brief title
a sub-title can help describe what the
poster is about.
The title needs to accurately reflect the
content of the poster.
Be creative and capture viewer's
A TITLE ALL IN CAPITAL CASE
IS DIFFICULT TO READ.
A great poster catches your eye, and is:
Clear and simple
Easy to read
Organised with a logical flow
Relevant to viewers in its content
Taking advantage of the visual medium
Providing viewers with 1 or 2 main
Focus on 1 or 2 main messages and
do NOT overcrowd the poster.
Keep it simple.
What are the main messages you want
Graphics convey your message quickly
Posters are a visual medium and should include
Graphics not only catch people's eye and draw
viewers in for a closer look… they are
understood more quickly than text so are
valuable tools for communication of your main
Use photos, cartoons, figures, tables, diagrams.
Label them if necessary.
Some Tips: colour
Choose colours wisely
Don’t let use of colouror your background detract from the
Do not combine either primary colours or complementary
primary = red, green, blue
complementary = cyan, magenta, yellow, black
(except yellow on black)
Choose light rather than dark colours
Some Tips: text boxes
if you put text in a coloured box, make
sure there is a text-free border of colour
around the text to increase readability
default margins inside text boxes are not
wide enough in Powerpoint
increase internal margin through format,
textbox, internal margin menu
need to effectively communicate the
may require more text than other types of
but omit much of the detail that would go
into a paper (use handouts to elaborate)
Scientific posters: content
Title -enticing but short (question?)
Background –justification for study
Objectives –purpose of study
Results –usually use figures rather than tables;
if used, tables should be simple
Scanning from top left to bottom right
Powerpoint commonly used but not necessarily
the best package
sometimes has memory problems and omits bits
(copy into Corel Draw and save as Tif)
print out poster as a PDF file before final printing
to check layout and see if everything is there
proofread a printed copy before the final print
pin up an A3 sized copy and walk past it
eliminate unnecessary detail
check spelling and grammar AGAIN before printing
Presenting the poster
Some conferences include précis-
presentation sessions where poster
authors talk about their poster to
delegates for 3-5 minutes.
Before you get there……
Find out who the audience will be: what
will they already know, what new
information will they be interested in?
Practice: time yourself, record it on tape
and listen to yourself.
Rehearse in front of colleagues and ask
for constructive feedback.
Check with conference organizers:
How/where your poster will be
hung/displayed, poster size guidelines and
Take with you
Materials to hang your poster
(if required): pins, tape. Your
A plastic sleeve to hang your
handouts up with your poster.
Business cards to hand out.
An electronic copy of the
poster (some conferences
display the winning poster on a
During the presentation
Do not stand in front of the poster and block it
from the audience.
Make eye contact with audience members and
Use simple language.
State why the research/project is important and
relevant to the audience.
Don't read directly from the poster: talk about
your work and bring it to life.
You may wish to point to a key point on the
poster, for people to peruse later.
SMILE! Relax (breathe!) and enjoy sharing your
References and additional resources
1. Advice on designing scientific posters and link to a poster template in
Powerpoint. This template will prompt you if the amount of white space in the
poster decreases below 35%.
http://www.swarthmore.edu/NatSci/cpurrin1/posteradvice.htm Accessed 26th
2. Effective Poster Presentations on-line tutorial
3. How to Prepare a Poster
4. Online journal for Scientific and Medical Posters
You can view a large number of posters at this site, and submit your own posters to
it. You may also use this site to obtain feedbackon your poster.
6. http://phdposters.com/gallery.phpdisplays a number of PhD posters and includes
some evaluative commentary