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1. Research & Investment Prospect of
China Mobile Health Market, 2014-2018
Published: February 2014
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2. China Mobile Health Market 2018 -
Research and Investment Prospect
Please note: The report is in Chinese version now. The English version will be
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Research and Investment Prospect of China Mobile Health Market, 2014-2018
mainly analyzes China mobile health market in the following aspects: market
scale, structure of mobile health operators, operation models, business
performance of major mobile medical solution suppliers; meanwhile it makes an
analysis and prediction about future mobile health industry, so as to provide
decision-making references for investors.
Researcher estimated that the market scale of mobile health in China registered
CNY 2.21 billion in 2013, an increase of 18.8% over the previous year; it is
projected that the market scale will exceed CNY ten billion, reaching CNY 19.05
billion by the end of 2018.
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3. China Mobile Health Market 2018 -
Research and Investment Prospect
Data in 2013 show that market scale of mobile conventional services generated CNY 1.36
billion, mobile diagnostic services (only refer to online auxiliary diagnosis) reached CNY
290 million, and treatment services (including hospitalization) achieved CNY 220 million;
while the market scale of mobile conventional services will be up to CNY 12.45 billion as
of 2018. Because of the technical background of mobile internet, conventional services,
diagnostic services and treatment services will occupy the majority of China mobile
health market all along.
At present there are more than 2000 types of mobile healthcare apps that mainly can be
divided into five categories, namely, e-business apps for pharmaceutical products; apps
for meeting professionals’ demand to understand special information and inquire medical
reference materials; apps for seeking doctors for treatment; service platform used for
booking register and guiding service, as well as consultation and comments; segmented
functional products.
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4. China Mobile Health Market 2018 -
Research and Investment Prospect
As of 2013 Chinese mobile phone users had a very low recognition toward mobile health.
9.7% users understand mobile health, 18.3% users have heard about it but are not
familiar with it and 64.8% even have never heard of mobile heath completely. Only 7.2%
of Chinese mobile phone users installed mobile healthcare apps in their phones or mobile
devices.
When choosing mobile health apps, Chinese mobile phone users pay close attention to
security and quality of medical services, with 45.8% people most concern over security
and 25.3% emphasize on quality, in addition they also care about the cost that they have
to bear and promptness of service.
A survey on improvements of mobile health that doctors expected in 2013 shows that
44% of respondent doctors hope that mobile health can promote hospitals’ internal
communication and 33% want mobile health to reduce administrative time.
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5. China Mobile Health Market 2018 -
Research and Investment Prospect
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