It took three months for China Research and Intelligence to complete this report. When China Research and Intelligence wrote Research Report on Chinese Tire Industry (2008 version), the international financial crisis had exerted no obvious impact on Chinese tire industry yet, and the industry was at a low ebb when Research Report on Chinese Tire Industry (2009 version) was written. Fortunately, in 2010, driven by domestic demand, Chinese tire industry began to recover gradually. In 2009, Chinese tire export amount dropped by 4.70% YOY, while in 2010 Chinese tire import amount rose by 35.20% YOY, reaching USD 10.39 billion.

1. Research Report on Chinese Tire Industry, 2011-2012
It took three months for China Research and Intelligence to complete this report. When
China Research and Intelligence wrote Research Report on Chinese Tire Industry (2008
version), the international financial crisis had exerted no obvious impact on Chinese tire
industry yet, and the industry was at a low ebb when Research Report on Chinese Tire
Industry (2009 version) was written. Fortunately, in 2010, driven by domestic demand,
Chinese tire industry began to recover gradually. In 2009, Chinese tire export amount
dropped by 4.70% YOY, while in 2010 Chinese tire import amount rose by 35.20% YOY,
reaching USD 10.39 billion.
Buy Now: Chinese Tire Industry
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In 2010, tire output of Chinese rubber tires reached 776.34 million, rising by 19.82% over
2009. In 2010, Chinese bias tire output basically leveled off over 2009, and radial rate of
automobile tires further rose.
Though China has become the world’s largest new automobile market since 2009, the
number of automobile ownership per capita in China is still small. In 2010, automobile
reserves per 1,000 people in China were less than 70, far lagging behind the level of 600-
800 automobiles per 1,000 people in developed countries. It is estimated that Chinese
automobile market will maintain the annual growth rate of over 15% in the next few years,
and the annual growth rate of Chinese tire market will exceed 20% with increasing Chinese
automobile reserves. In Chinese automobile tire market, demand for replacement tires is
about twice that for supporting tires in the maintenance market, accounting for over 2/3 of
the entire tire market. It is forecasted that China will turn into the world’s largest tire
market in the near future.
International tire giants have begun to enter China in succession since the 1990s. Attracted
by Chinese cheap production cost, multinational tire enterprises mostly regard China as one
of their production bases around the world. Such advantages as huge market demand and
low cost in China greatly appeal to tire investment in the world. Currently, over a half of
Chinese tire market has been occupied by foreign-funded enterprises. Besides, foreign-
funded enterprises firmly dominate Chinese high-end market, and their profit rate is
generally twice or even more than that of Chinese domestic enterprises.
In China, international tire giants possess huge advantages, while most domestic
enterprises have small scale and weak strength. According to incomplete statistics of China
research and Intelligence, by the end of 2010, there had been over 400 Chinese tire
manufacturers. In the next 3-5 years, Chinese tire industry is predicted to accelerate M&A,
and many small and medium-sized enterprises will fade away, i.e., these enterprises will
either be acquired by advantageous enterprises or go bankrupt.
In 2010, under the situation of export increase, profits of Chinese tire enterprises were
unfavorable, however. Since prices of raw materials such as natural rubber repeatedly hit
record high and labor cost increased in 2010-2011, production costs of Chinese tire

2. enterprises have ascended by over 30%, which is higher than the growth rate of tire prices,
leading to a substantial decline in benefits of tire enterprises.
Influence of the Case of the U.S. Special Protectionism Tariff on Tires from China in 2009 is
ongoing now. Entire tire export enjoys a growth mainly due to the transfer of the market,
but also arouses chain reactions in other regional markets, causing that other countries take
restrictive measures on Chinese tire export.
Foreign countries have stricter requirements for technology, quality and safety of tires,
among which EU Tire Safety Regulation and Labeling Law are two major regulations, and
the U.S.A. and Japan also launch similar regulations, which now bring about huge pressure
on general tires with large export volume.
As China has basically possessed complete upstream and downstream in the tire industry
chain and relatively cheap energy and price of labor force, Chinese tire industry still owns
huge advantages relative to some other developing countries in recent years, and sees a
gradual growth in export in the next few years.
Aiming to maintain long-term and stable development, Chinese tire industry must change
its development pattern, i.e. transferring from export-oriented pattern to domestic demand-
led pattern.
Through this report, more following information can be acquired:
Development course of Chinese tire industry
Development environment encountering Chinese tire industry
Supply and demand of Chinese tire industry
Competition of Chinese tire industry
Status quo of related industries of Chinese tire industry
Analysis on major multinational enterprises in Chinese tire industry
Analysis on major localized enterprises in Chinese tire industry
Exit barriers encountering Chinese tire industry
M&A analysis of Chinese tire industry
Development trend of tire industry
Investment opportunity analysis of Chinese tire industry
Following people are recommended to buy this report:
Tire manufacturers
Automobile manufacturers
Upstream rubber, carbon black and steel cord enterprises
Tire importers and exporters
Investors concerned about tire industry
Research institutions concerned about tire industry
Table Of Contents
1 Related Concepts of Tire Industry
1.1 Development History of Global Tire Industry
1.2 Tire Structure
1.2.1 Structure of Bias Tires
1.2.2 Structure of Radial Tires

3. 1.2.3 Structure of Tubeless Tires
1.3 Development Course of Chinese Tire Industry
2 Development Environment of Chinese Tire Industry, 2011-2012
2.1 Economic Environment
2.1.1 International Economic Environment
2.1.2 China National Economic Environment
2.2 Policy Environment
2.2.1 Overview of Policy Environment for Chinese Tire Industry
2.2.2 Overseas Anti-dumping Measures Encountering Chinese Tire Industry
2.2.3 Prediction on Policy Environment Encountering Chinese Tire Industry in the Next Few
Years
2.3 Operations of Chinese Automobile Industry, 2009-2011
2.3.1 Chinese Automobile Sales, 2009-2010
2.3.2 Forecast on Chinese Automobile Sales, 2011-2012
2.4 Upstream Industries of Chinese Tire Industry, 2010-2011
2.4.1 Rubber
2.4.2 Carbon Black
2.4.3 Steel Cord
3 Analysis and Prediction on Supply of Chinese Tire Industry, 2010-2012
3.1 Analysis on Production of Chinese Tire Industry, 2010
3.1.1 Tire Production Analysis
3.1.2 Product Structure Analysis of Tire Industry
3.1.3 Prediction on Chinese Tire Production Trend, 2011-2012
3.2 Analysis on Competition of Chinese Tire Industry, 2009-2010
3.2.1 Analysis on Current Competition Situation of Chinese Tire Industry
3.2.2 Analysis on Competition Between Foreign-funded Enterprises and Chinese Domestic
Enterprises
3.2.3 Competition of Segmented Products
3.2.4 Entry and Exit Barriers to Chinese Tire Industry
4 Analysis and Prediction on Demand of Chinese Tire Industry, 2010-2012
4.1 Overview on Demand of Chinese Tire Industry, 2010-2011
4.1.1 Analysis on Total Consumption of Chinese Automobile Tires, 2010
4.1.2 Prediction on Total Consumption of Chinese Automobile Tires, 2010-2011
4.2 Demand Segmentation of Chinese Tire Industry, 2010
4.2.1 Automobile Supporting (OEM) Market
4.2.2 Automobile Aftermarket Analysis
4.2.3 Demand Analysis of Radial Tire Market
4.2.4 Demand Analysis of Engineering Machinery Tire Market
5 Analysis and Prediction on Import and Export of Chinese Tire Industry, 2010-
2012
5.1 Chinese Tire Import
5.1.1 Overview of Chinese Tire Import, 2010
5.1.2 Major Import Sources of Chinese Tires
5.1.3 Major Import Varieties of Chinese Tires
5.2 Chinese Tire Export

4. 5.2.1 Overview of Chinese Tire Export
5.2.2 Major Export Markets of Chinese Tires
5.2.3 Analysis on Influence of Case of Special Protectionism Tariff on Tires from China on
Chinese Tire Export
5.2.4 Countermeasures o Cope with International Financial Crisis and Case of Special
Protectionism Tariff on Tires
6 Analysis on Major Multinational Enterprises of Chinese Tire Market, 2010-2011
6.1 Bridgestone
6.1.1 Corporate Profile
6.1.2 Operations of Bridgestone in Chinese Tire Market
6.1.3 Development Strategies of Bridgestone in Chinese Tire Market
6.2 Michelin
6.2.1 Corporate Profile
6.2.2 Operations of Michelin in Chinese Tire Market
6.2.3 Development Strategies of Michelin in Chinese Tire Market
6.3 Goodyear
6.3.1 Corporate Profile
6.3.2 Operations of Goodyear in Chinese Tire Market
6.3.3 Development Strategies of Goodyear in Chinese Tire Market
6.4 Continental
6.5 Pirelli
6.6 Sumitomo Tire Industries
6.7 Yokohama Rubber
6.8 Hankook
6.9 Cooper Tire and Rubber Company
6.10 Toyo Tire and Rubber Co., Ltd.
6.11 Cheng Shin Rubber
6.12 Kumho Tire
7 Analysis on Major Localized Enterprises in Chinese Tire Market, 2010-2011
7.1 Hangzhou Zhongce Rubber Co., Ltd.
7.1.1 Corporate Profile
7.1.2 Operations
7.1.3 Corporate Development Strategies
7.2 Giti Tire
7.2.1 Corporate Profile
7.2.2 Operations
7.2.3 Development Strategies
7.3 Triangle Group Co., Ltd.
7.3.1 Corporate Profile
7.3.2 Operation Analysis
7.3.3 Corporate Advantages and Development Strategies
7.4 Linglong Group
7.5 Qingdao Doublestar Tire Co., Ltd.
7.6 Double Coin Holdings Ltd.
7.7 Aeolus Tyre Co., Ltd.
7.8 South China Tire & Rubber Co., Ltd.

5. 7.9 Sailun Co., Ltd.
7.10 Guizhou Type Co., Ltd.
8 Investment of Chinese Tire Industry, 2010-2011
8.1 Analysis on Investment of Domestic Tire Enterprises
8.1.1 Investment Overview of Chinese Domestic Tire Enterprises
8.1.2 Analysis on New Projects of Domestic Enterprises
8.2 Investment of Foreign-funded Tire Enterprises in China
8.2.1 Overview of Investment of Foreign-funded Tire Enterprises in China
8.2.2 New Project Analysis
8.3 Investment of Chinese Tire-related Industries
8.4 Analysis on M&A of Chinese Tire Industry
8.4.1 Industrial M&A Background Analysis
8.4.2 Analysis on M&A Cases in Chinese Tire Industry
8.4.3 M&A Trend of Chinese Tire Industry
8.5 Analysis on Investment Risks of Chinese Tire Industry
8.5.1 Economic Risk
8.5.2 Policy Risk
8.5.3 Other Risks
8.5.4 Recommendations on Investment Risk Aversion
9 Prediction on Development of Chinese Tire Industry, 2011-2012
9.1 Investment Opportunities of Chinese Tire Industry, 2011-2012
9.1.1 Regional Investment Opportunities
9.1.2 Investment Opportunities of Sub-industries
9.1.3 Other Investment Opportunities
9.2 Factors Influencing Development of Chinese Tire Industry
9.2.1 Favorable Factors
9.2.2 Unfavorable Factors
9.3 Prediction on Development Trend of Chinese Tire Industry, 2011-2012
9.3.1 Supply Prediction
9.3.2 Demand Prediction
Selected Charts
Chart Earliest China-made Tire
Chart Radial Rate of Chinese Automobile Tires, 2004-2010
Chart Prediction on Chinese Automobile Reserves, 2011-2015
Chart Demand of Chinese Automobile Tire Market, 2006-2010
Chart Market Scale of Chinese Tire Industry, 2006-2010
Chart Prediction on Demand of Chinese Automobile Tire Market, 2011-2015
Chart Tire Demand of Chinese Automobile Supporting Market, 2006-2010
Chart Prediction on Tire Demand of Chinese Automobile Supporting Market, 2011-2015
Chart Tire Demand of Chinese Automobile Maintenance Market, 2006-2010
Chart Prediction on Tire Demand of Chinese Automobile Maintenance Market, 2011-2015
Chart Top 10 Import Source Countries of Chinese Tires, 2010
Chart Top 5 Major Export Varieties of Chinese Tires, 2010
Chart Export of Chinese Tires, 2006-2010
Chart Top 10 Major Export Destinations of Chinese Tires, 2010
Chart Chinese Major Carbon Black and White Carbon Black Investment Projects, 2008-2011

6. Chart Chinese Major Steel Cord Investment Projects, 2008-2011
Chart Chinese Tire Output Prediction, 2011-2015
Chart Chinese Tire Demand Prediction, 2011-2015
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