Third-party payment refers to an Internet-based means of exchange that provides online (Internet) and offline (telephone & mobile phone) payment channels enabling user-to-merchant online payment, fund settlement, inquiries and statistics, etc.

1. China Third-party Payment Industry Report, 2010-2013
Third-party payment refers to an Internet-based means of exchange that provides online
(Internet) and offline (telephone & mobile phone) payment channels enabling user-to-
merchant online payment, fund settlement, inquiries and statistics, etc.
Buy Now: China Third-party Payment Industry
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In 2010, market transaction volume of third-party payment broke through RMB 1 trillion
and registered RMB 1.1395 trillion in China. However, third-party payment market is still in
its infancy stage and is expected to develop rapidly in the next several years.
People’s Bank of China issued “Regulation on Payment Service of Non-financial
Organization” on 14 Jun. 2010, with the aim to officially supervise the domestic third-party
payment industry. On 26 May 2011, People’s Bank of China granted the first batch of
“Payment Transaction License” to 27 third-party payment companies including Alipay,
Tenpay, ChinaPay and 99Bill. In terms of market share, the top three third-party payment
service providers in China are Alipay, Tenpay and ChinaPay.
Alipay: Alipay is a third-party payment platform that belongs to Alibaba group. As of Dec.
2010, its number of registered users broke through 550 million, and daily transaction value
reached RMB 2.6 billion and daily number of transactions hit 11 million. It is expected that
the annual transaction value of Alipay will achieve about RMB 1 trillion in each of the next
two years.
TenPay: As Tencent’s third-party payment platform, TenPay accumulated 150 million
personal users and over 400 thousand cooperative merchants till Dec. 2010.
ChinaPay: ChinaPay is a third-party payment service provider with diversified business. Its
business growth is mainly driven by those monopolistic fields including fund and insurance
online payment. However, this monopolistic advantage is gradually diminished. In addition,
with limited investment, online payment service is not the core business of ChinaPay, and
its competitiveness is weak.
99Bill: As of 30 Apr. 2011, with transaction volume over RMB 100 billion, 99bill has 91
million registered users and over 980 thousand business partners. During 2008-2009, 99Bill
shifted its major business to the segment markets, including insurance and fund industries,
to get involved in the differential competition.
YeePay: YeePay is an integrated payment platform. Till 26 Nov. 2010, with over 10
thousand large and medium signed merchants, its daily transaction volume and number of
transactions exceeded RMB200 million and 1 million respectively. Moreover, YeePay plays a
leading role in the telephone payment market. During 2008-2010, it experienced rapid
development in the fields of aviation, telecommunication and education.

2. Chinabank Payments: The lower online payment price is the key competitive advantage of
Chinabank Payments. In addition, its offline credit card payment business has the early
entry advantage.
Shengpay: With a registered capital of RMB250 million and about 250 employees, Shengpay
is an independent third-party payment service provider belongs to Shanda Group. It
provides payment solution for Shanda’s business including literature, music, film, recreation
and tourism.
All In Pay: Headquartered in Shanghai, All In Pay possesses registered capital of RMB 1.36
billion. Its main services include offline payment for POS machine, online payment service,
telephone payment through call center, and payment service for other self-service terminal
equipment.
Qiandai: Qiandai has registered capital of RMB 100 million and over 300 employees. In the
field of mobile payment, backed by its technical R&D strength, Qiandai has developed
QDSIM expansion card, a smart card chip product with full intellectual property rights.
Lakala: Founded in 2005, Lakala is a member enterprise of Lenovo Holdings with
accumulative investment of RMB 350 million. As of Jan. 2011, it had 38 branches and
offices in total, with over 1000 employees. Currently, Lakala has set up approximately 50
thousand convenient payment sites in over 230 cities, and can be found in over 50
thousand offices and 100 thousand households. Moreover, at present, the number of
Lakala’s convenient payment sites is 3 times of the number of post offices.
Table Of Contents
1. Overview of Third-Party Payment
1.1 Definition
1.2 Regulatory Policies
2. Market Environment of Third-Party Payment Industry
2.1 Overview of Chinese Netizen
2.2 Overview of Chinese Online Merchant
2.2.1 Scale and Transaction Volume
2.2.2 Regional Development
2.2.3 Distribution by Industry
2.3 Development of Mobile Phone Users in China
3. Market Analysis of Third-Party Payment Industry
3.1 Market Scale
3.2 Market Segments
3.2.1 Online Payment
3.2.2 Mobile Phone Payment
3.2.3 Telephone Payment
4. Competition
4.1 Market Share
4.2 Main Platforms

3. 5. Key Licensed Enterprises
5.1 Alipay
5.1.1 Changes of Stock Rights
5.1.2 Development
5.1.3 Subscriber Volume
5.1.4 Daily Transaction Volume and Number of Transactions
5.1.5 Partner
5.1.6 Multinational Payment Service
5.1.7 Business Volume on Alibaba’s Platform
5.1.8 SWOT
5.2 TenPay
5.2.1 Changes of Stock Rights
5.2.2 Development
5.2.3 Product and Service
5.2.4 Livelihood Payment
5.2.5 Air Ticket Payment
5.2.6 SWOT
5.3 99Bill
5.3.1 Profile
5.3.2 Development
5.3.3 Subscriber
5.3.4 SWOT
5.4 YeePay
5.4.1 Development
5.4.2 Operation
5.4.3 SWOT
5.5 iPS
5.5.1 Development
5.5.2 Platform Information
5.5.3 SWOT
5.6 Chinabank Payments
5.6.1 Profile
5.6.2 Development
5.6.3 Partner
5.6.4 SWOT
5.7 ChinaPnR
5.7.1 Profile
5.7.2 Operation
5.8 Others – Internet Tycoon
5.8.1 Shengpay
5.9 Others – State-owned
5.9.1 All In Pay
5.9.2 KuaiPay
5.9.3 Beijing Digital Wangfujing Technology Ltd. Co.
5.10 Others – Card Distribution
5.10.1 Property & Credit (Zihexin)
5.10.2 Open Union
5.11 Others – Independent Service Provider
5.11.1 Qiandai

4. 5.11.2 SmartPay
5.11.3 Lakala
5.12 Others – Unionpay and Bank
5.12.1 Shanghai FFT Information Service Ltd.
5.12.2 China UnionPay Merchant Services Co., Ltd.
5.12.3 Beijing UnionPay
6. Other Key Enterprises
6.1 ChinaPay
6.1.1 Profile
6.1.2 SWOT
6.2 PayEase
6.2.1 Profile
6.2.2 SWOT
6.3 Beijing Cloudnet Internet Co., Ltd.
6.3.1 Profile
6.3.2 SWOT
6.4 Union Mobile Pay (UMPay)
6.4.1 Profile
6.4.2 Development
6.5 Others
6.5.1 BestPay
6.5.2 95epay
6.5.3 Ecpss
7. Market Forecast of Third-Party Payment Industry
7.1 Main Influencing Factors
7.1.1 Positive Factors
7.1.2 Negative Factors
7.2 Market Forecast
7.3 Segment Market Forecast
7.3.1 Online Payment
7.3.2 Mobile Phone Payment
7.3.3 Telephone Payment
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