1. Beauty and Personal Care in Guatemala
Report Details:
Published:October 2012
No. of Pages: 103
Price: Single User License – US$2400
Beauty and personal care in Guatemala registered moderate growth during 2011. Many
companies brought dynamism into the industry by launching several new products which cater to
all socioeconomic levels in the country. Guatemala is now experiencing more dynamic economic
growth and one of the results of this is higher disposable incomes, which has led to higher
spending for many Guatemalans.
Euromonitor International''s Beauty and Personal Care in Guatemala report offers a
comprehensive guide to the size and shape of the market at a national level. It provides the latest
retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016
illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.
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Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN GUATEMALA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Moderate Growth Is Registered in Beauty and Personal Care During 2011
New Product Launches in 2011 Focus on Value-added Products
International Companies Continue To Dominate Beauty and Personal Care
Store-based Retailing Is the Strongest Channel
Beauty and Personal Care Has Huge Growth Potential During the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 9 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Alfredo Herbruger Jr & Co Ltda in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 2 Alfredo Herbruger Jr & Co Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alfredo Herbruger Jr & Co Ltda: Competitive Position 2011
Fetiche Perfumerias, SA in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts

3. Summary 4 Perfumerias Fetiche, SA: Key Facts
Summary 5 Perfumerias Fetiche, SA: Operational Indicators
Company Background
Chart 1 Perfumerias Fetiche SA: Fetiche in Oakland Mall, Guatemala City, Guatemala
Internet Strategy
Private Label
Competitive Positioning
Summary 6 Perfumerias Fetiche, SA: Competitive Position 2011
Industria La Popular SA in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 7 Industria La Popular SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Industria La Popular SA: Competitive Position 2011
Scentia Perfumeria SA in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 9 Scentia Perfumería SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Scentia Perfumería SA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 16 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 17 Baby and Child-specific Products Company Shares 2007-2011
Table 18 Baby and Child-specific Products Brand Shares 2008-2011
Table 19 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 20 Baby and Child-specific Products Premium Brand Shares 2008-2011
Table 21 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 22 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 23 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends

4. Competitive Landscape
Prospects
Category Data
Table 24 Sales of Bath and Shower by Category: Value 2006-2011
Table 25 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 26 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 27 Bath and Shower Company Shares 2007-2011
Table 28 Bath and Shower Brand Shares 2008-2011
Table 29 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 30 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 31 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 33 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 34 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 35 Colour Cosmetics Company Shares 2007-2011
Table 36 Colour Cosmetics Brand Shares 2008-2011
Table 37 Colour Cosmetics Premium Brand Shares 2008-2011
Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Table 40 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Deodorants by Category: Value 2006-2011
Table 42 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 43 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 44 Deodorants Company Shares 2007-2011
Table 45 Deodorants Brand Shares 2008-2011
Table 46 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 48 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects

5. Category Data
Table 49 Sales of Depilatories by Category: Value 2006-2011
Table 50 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 51 Depilatories Company Shares 2007-2011
Table 52 Depilatories Brand Shares 2008-2011
Table 53 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Fragrances by Category: Value 2006-2011
Table 56 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 57 Fragrances Company Shares 2007-2011
Table 58 Fragrances Brand Shares 2008-2011
Table 59 Men''s Premium Fragrances Brand Shares 2008-2011
Table 60 Women''s Premium Fragrances Brand Shares 2008-2011
Table 61 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Hair Care by Category: Value 2006-2011
Table 64 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 65 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 66 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 67 Hair Care Company Shares 2007-2011
Table 68 Hair Care Brand Shares 2008-2011
Table 69 Salon Hair Care Company Shares 2007-2011
Table 70 Salon Hair Care Brand Shares 2008-2011
Table 71 Hair Care Premium Brand Shares 2008-2011
Table 72 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 73 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 74 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data

6. Table 75 Sales of Men''s Grooming by Category: Value 2006-2011
Table 76 Sales of Men''s Grooming by Category: % Value Growth 2006-2011
Table 77 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 78 Men''s Grooming Company Shares 2007-2011
Table 79 Men''s Grooming Brand Shares 2008-2011
Table 80 Men''s Razors and Blades Brand Shares 2008-2011
Table 81 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 82 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Oral Care by Category: Value 2006-2011
Table 84 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 85 Sales of Toothbrushes by Type: Value 2006-2011
Table 86 Sales of Toothbrushes by Type: % Value Growth 2006-2011
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 88 Oral Care Company Shares 2007-2011
Table 89 Oral Care Brand Shares 2008-2011
Table 90 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 91 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 92 Forecast Sales of Toothbrushes by Type: Value 2011-2016
Table 93 Forecast Sales of Toothbrushes by Type: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 94 Sales of Skin Care by Category: Value 2006-2011
Table 95 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 96 Skin Care Premium Vs Mass % Analysis 2006-2011
Table 97 Skin Care Company Shares 2007-2011
Table 98 Skin Care Brand Shares 2008-2011
Table 99 Skin Care Premium Brand Shares 2008-2011
Table 100 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 101 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Table 102 Forecast Skin Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects

7. Category Data
Table 103 Sales of Sun Protection by Formulation: % Value Analysis 2006-2011
Table 104 Sales of Self-Tanning by Formulation: % Value Analysis 2006-2011
Table 105 Sales of Sun Care by Category: Value 2006-2011
Table 106 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 107 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 108 Sun Care Company Shares 2007-2011
Table 109 Sun Care Brand Shares 2008-2011
Table 110 Sun Care Premium Brand Shares 2008-2011
Table 111 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 113 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 114 Sales of Sets/Kits: Value 2006-2011
Table 115 Sales of Sets/Kits: % Value Growth 2006-2011
Table 116 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 117 Sets/Kits Company Shares 2007-2011
Table 118 Sets/Kits Brand Shares 2008-2011
Table 119 Forecast Sales of Sets/Kits: Value 2011-2016
Table 120 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 121 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
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