Augmented Reality: Global Market Analysis and Forecast 2012 - 2017
1. Augmented Reality: Global Market Analysis and Forecast 2012 -
2017
Report Details:
Published:October 2012
No. of Pages: 87
Price: Single User License – US$1995
Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment
whose elements are augmented by computer-generated sensory input, that enrich the user's
perception of the real world. Although AR is often perceived to be in the visual domain (video or
graphics etc), it actually includes the other senses as well such as sound or GPS data. The
popularity of smartphones equipped with GPS and geomagnetic sensors has spurred mobile
application developer interest in AR, which presents highly contextualized, spatially relevant
information that enhances user knowledge of their immediate surroundings. AR solutions include
various applications as well as many uses cases involving content and commerce.
While AR is currently a niche market opportunity, it is expected to grow at a tremendous rate in the
next few years as products from companies such as Google, Samsung, Qualcomm, Sony, LG and
Apple are launched. AR application and service providers will enjoy significant growth with the
build out of 4G networks and business models that involve ASP based service delivery via Cloud-
based development, deployment and operation.
Target Audience:
•AR application developers
•Government organizations
•Wireless device manufacturers
•Wireless/mobile network operators
•Presence, location, and GIS suppliers
•Cloud infrastructure and service providers
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2017.html
Major points covered in Table of Contents of this report include
2. Table of Contents
1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 8
2.1.1 USER POSITION AND AUGMENTED REALITY 10
2.1.2 COLLABORATIVE APPLICATIONS 16
2.1.3 AUGMENTED REALITY CHALLENGES 17
2.1.4 AUGMENTED REALITY POPULAR APPLICATIONS 19
2.1.5 AUGMENTED REALITY IN TOURISM 21
2.1.6 AUGMENTED REALITY AND FACE RECOGNITION 21
2.1.1 CASE STUDY: HOW TO USE AR WITH IN MOBILE COMMERCE 22
2.1.2 CONCLUSION 22
3.0 AUGMENTED REALITY APPLICATIONS IN 4G AND BEYOND 23
3.1 AUGMENTED REALITY IN LTE 23
3.1.1 INFORMATION VISUALIZATION (IV) 23
3.1.2 AUGMENTED INTERFACE 26
3.1.3 OUTDOOR AUGMENTED REALITY 27
3.1.4 DESIGNING AUGMENTED REALITY SYSTEMS 28
3.1.5 FIELD-PROGRAMMABLE GATE ARRAY (FPGA) 30
3.1.6 FRAME GRABBER 32
3.1.7 VIDEO SIGNALS 34
3.2 AUGMENTED REALITY APPLICATIONS 34
3.2.1 AUGMENTED REALITY IN SURGERY 34
3.2.2 SURGERY APPLICATIONS 36
3.2.3 AUGMENTED REALITY AND ROBOTICS 38
3.3 THE FUTURE OF AUGMENTED REALITY 41
3.3.1 CASE STUDY FOR THE WEARABLE AUGMENTED REALITY DEVICES 42
3.3.2 THE FUTURE OF WEARABLE DEVICES IN 2015 45
3.3.3 SERVICES AND APPLICATIONS 49
3.3.4 SPECTRUM, AND UNLICENSED BANDS 50
3.3.5 INTEGRITY, PRIVACY, AND SECURITY 51
3.3.6 DEVELOPMENT IN CHINA AND OTHER NICS 51
3.3.7 OTHER CHALLENGES 51
3.3.8 DIFFERENT WIRELESS SYSTEMS 52
3.3.9 SUMMARY 54
4.0 MARKET OVERVIEW AND VENDOR LISTING 55
5.0 RECENT DEVELOPMENTS IN AR MARKET 57
5.1 HELMET MOUNTED DISPLAYS 57
3. 5.2 WEARABLE GESTURE INTERFACES 57
5.3 TOURISM INDUSTRY 57
5.4 ONLINE SHOPPING 57
5.5 GAMING AND MAPS 58
6.0 CLOUD TO SIGNIFICANTLY DRIVE GROWTH IN AR 59
6.1 CLOUD ARCHITECTURES 60
6.2 CLOUDS TECHNOLOGIES 61
6.3 CLOUD-BASED SERVICE IMPLEMENTATION 62
6.3.1 IT PROVIDERS 62
6.3.2 DEVELOPERS 64
6.3.3 BUSINESS 65
6.3.4 CASE STUDY: PIXAR 67
6.3.5 CONSUMER USAGE 67
6.3.6 GOVERNMENT USAGE 68
6.4 TRENDS, APPLICATIONS, AND PATENTS 69
6.4.1 DRIVERS FOR AUGMENTED REALITY IN THE CLOUD 76
6.5 AR IN THE CLOUD: APPLICATIONS, CONTENT AND COMMERCE 76
6.5.1 CONCLUSIONS 77
6.6 AR ECOSYSTEM AND PLAYERS IN THE CLOUD 77
6.7 VUFORIA FROM QUALCOMM IN THE CLOUD 83
7.0 GROWTH DRIVERS AND ANALYSIS OF AR MARKETPLACE 84
7.1 IMPROVEMENT IN USER EXPERIENCE 84
7.2 INCREASING DEMAND FOR SMARTPHONES AND TABLET PCS 84
7.3 DIVERSIFICATION INTO NEW APPLICATIONS 84
8.0 AR SOLUTION DEVICES MARKET DEPLOYMENT CHALLENGES: A MARKET OUTLOOK
85
8.1 BANDWIDTH CONSTRAINTS 85
8.2 PROBLEM WITH LBS INSIDE BUILDINGS 85
9.0 AR SOLUTION MARKET REVENUE AND FORECASTS 2011 - 2017 86
List of Tables
Table 1: Listing of Vendor Company of Augmented Reality Device Market 4
Table 2: Global AR Devices Market Revenues in USD $ billion 2011 - 2017 10
List of Figures
Figure 1: Graphical Presentation of Global Augmented Reality Devices Market Revenues 2011 -
