2. 2
We have never
been more digitally
connected – and at
the same time, we
have never felt
more lonely.
Our communication
skills are challenged by
less physical presence
– we interrelate with
people more online and
thus, we lack the ability
to interpret body
language.
We have become
addicted to “likes” as our
brains strive for social
recognition and
dopamine.
We are
experiencing
the end of privacy.
An increasing lack
of control over how
we project a
coherent self-
identity.
The level of stress
in our society has
more than doubled
since 2000.
45% of us feel bad if
we don’t have
our mobile phone
within reach.
You are what you post.
Identity creation has
become a primary
activity in daily life.
18% of us are
stressed out.
We check our
smartphones
150+ times a day.
DIGITAL
TOXINS
95% of children
aged 3-6 have
access to a tablet.
3. 3
We spend most of our time on things that
make us unhappy …
Source: Adam Alter.
9minutes per day
Relaxation
Exercise
Weather
Reading
Education
Health
Dating
Social networking
Gaming
Entertainment
News
Web browsing
27minutes per day
4. 4* 86% of US consumers expect companies to act socially and environmentally responsible.
People expect companies to
be socially responsible*.
Does that apply to how
companies design digital
interaction?
