3. How will the Digital Campaign increase
brand awareness?
By associating the brand (Tuzo) to Gor
Mahia and Football, it will become
synonymous with what the target
audience are passionate about.
Will this campaign build brand Familiarity?
By stressing the key health benefits of
milk to an athlete (in this case a football
player) we will be able to link the brand to
Gor Mahia and at the same time football.
4. Brand purchase intent goals -how is the
campaign intended to directly and indirectly
influence sales?
Because I am a GOR
Mahia Fan, by buying Tuzo
I am supporting my teams
Fan sponsors. Buy Tuzo build
loyalty Gor Mahia
Because I am a soccer
fan and aspire to one day
Apparitional
aspect be a good soccer player or
be physically fit like Gor
Mahia players (who should
Increase in be seen drinking Tuzo) I
Sales will drink milk and by
association Tuzo milk in
particular.
5. Communication Channel we will use:
FACEBOOK- capitalize on
already existent Gor Mahia
Facebook fanPage.
6. Fans are already ready
and willing to engage
with GOR MAHIA.
Wall posts
Pictures
Videos
NOW ALL WE NEED TO
DO IS TO HIGHLIGHT
TUZO’S ROLE AS GOR
MAHIA OFFICIAL
SPONSOR!
7. TUZO AND GOR MAHIA FACEBOOK
ENGAGEMENT IDEAS
Know your GOR FACTS win
with Tuzo
Know your PLAYERS win with
Tuzo.
Funniest got MILK pictures.
(UGC)
Milk Facts
Nominate Player of the week.
Fan of the week.
Predict Scores.
The Tuzo Gor Mahia tour.
9. In the End…
• Tuzo gets access to contact info on highly
targeted customers which will definitely come in
handy during future campaigns
• Tuzo co-owns the entire Tuzo Kenya ‘fan-base’
which will come in handy during future
campaigns
• This digital campaign will allow ROI on actual
marketing spends
• Unbiased insights on target audiences reviews,
opinions and feedback on Tuzo in Kenya.
• Increase in sales.