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Mind Over
Media:
Teaching About
Propaganda
Renee Hobbs
Mind Over
Media:
Teaching About
Propaganda
Renee Hobbs
Media Education
Conference
Salla, Finland
April 24, 2019
ACCESS SLI...
Propaganda & Misinformation are Rising Around the World
Misconceptions about propaganda
interfere with effective teaching and
learning
Critical analysis of contemporary
propagand...
Misconceptions about Propaganda Developed from
the Way We Teach About it
Learning Names for Propaganda Techniques
Glittering generalities
Name calling
Plain folks
Bandwagon
Card stacking
 Propaganda is a way that
ideas and values compete for
public attention
 Diverse propaganda ensures
no individual or gro...
Propaganda
1622
Congregatio de Propaganda Fide
Media Literacy Education has its Roots in
Propaganda Education
Hobbs, R. & McGee, S. (2014). Teaching about propaganda: An...
What is Propaganda?
Propaganda is one means by which large numbers
of people are induced to act together.
-Bruce Lannes Sm...
What is Propaganda?
Propaganda is a form of information that panders
to our insecurities and anxieties.
-Jacques Ellul
aut...
What is Propaganda?
Propaganda is indifferent to truth and truthfulness,
knowledge and understanding; it is a form of
stra...
 Propaganda appears in a variety of forms
 Propaganda is strategic and intentional
 Propaganda aims to influence attitu...
 Propaganda appears in a variety of forms
 Propaganda is strategic and intentional
 Propaganda aims to influence attitu...
Where is Propaganda Found?
Advertising
Activism
Journalism & Public Relations
Government
Education
Entertainment
Commercial
Propaganda
News Propaganda
Political Propaganda
Hoaxes
Parody/Satire
ACTIVATE STRONG
EMOTIONS
ATTACK OPPONENTS
SIMPLIFY INFORMATION
RESPOND TO AUDIENCE
NEEDS
Rhetorical T...
European Association for Viewer Interests (2018). Beyond Fake News.
Propaganda Education Needs to be Part of
Civic Education
“The vital task of preparing students to become citizens
in a dem...
Is it propaganda?
…the relationship
between propaganda
and information is fluid
and varies according to
context and use”
-Auerback and Castr...
Propaganda in Entertainment
It is important to recognize
propaganda that aligns with
our existing values
Activation of str...
Suffragette (2015), Director: Sarah Gavron
Propaganda in Entertainment
Terrorist violence is presented as heroic and justified
It takes courage
to teach about
contemporary
propaganda
https://mindovermedia.eu
Mind Over Media
https://mindovermedia.eu
More than 2,500 examples from 40 countries
Propaganda Can Provoke Questions
Propaganda Can Provoke Questions
Propaganda Can Provoke Questions
Message: What is the nature of the information
and ideas being expressed?
Techniques: What symbols and rhetorical
strategi...
Propaganda can activate
intellectual curiosity
Students Create Propaganda
MAUI WAENA INTERMEDIATE SCHOOL, Kahului HAWAII
Close Analysis of Propaganda through
Digital Annotation
VIDEO ANT: https://ant.umn.edu
Visually Summarize
5 Key Ideas from a Reading about Propaganda
ADOBE SPARK: https:/spark.adobe.com
Hobbs, R., Seyferth-Zapf, C., & Grafe, S. (2018). Using virtual exchange to advance media literacy competencies through an...
Student-Created Example
COM 416, University of Rhode Island
Student-Created Example
COM 416, University of Rhode Island
Student-Created Example
COM 416, University of Rhode Island
Misconceptions about propaganda
interfere with effective teaching and
learning
Critical analysis of contemporary
propagand...
Propaganda is both the
cause and the cure for
our increasingly
polarized world
 Propaganda gives people feelings of being involved in
something larger than the self
 Propaganda promises a remedy for ...
All That We Share - Denmark
Teach the
Power of
Propaganda
Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
Harrington School of Communication
and Media
...
Mind Over Media: Propaganda Education for a Digital Age
Mind Over Media: Propaganda Education for a Digital Age
Mind Over Media: Propaganda Education for a Digital Age
Mind Over Media: Propaganda Education for a Digital Age
Mind Over Media: Propaganda Education for a Digital Age
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Mind Over Media: Propaganda Education for a Digital Age

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Renee Hobbs offers a keynote address at the Media Education Conference in Salla, Finland. April 24, 2019.

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Mind Over Media: Propaganda Education for a Digital Age

  1. 1. Mind Over Media: Teaching About Propaganda Renee Hobbs
  2. 2. Mind Over Media: Teaching About Propaganda Renee Hobbs Media Education Conference Salla, Finland April 24, 2019 ACCESS SLIDES: http://bit.ly/lapland-prop TWITTER: @reneehobbs #MEC2019
  3. 3. Propaganda & Misinformation are Rising Around the World
  4. 4. Misconceptions about propaganda interfere with effective teaching and learning Critical analysis of contemporary propaganda helps counter its emotional power Multi-perspectival dialogue about global propaganda can activate intellectual curiosity and promote cultural understanding By expressing opinions, creating and commenting on propaganda, people build citizenship skills that advance democratic goals Preview of Key Ideas
  5. 5. Misconceptions about Propaganda Developed from the Way We Teach About it
  6. 6. Learning Names for Propaganda Techniques Glittering generalities Name calling Plain folks Bandwagon Card stacking
  7. 7.  Propaganda is a way that ideas and values compete for public attention  Diverse propaganda ensures no individual or group has a monopoly on the meaning or interpretation of ideas  Propaganda is part of the process of democracy WHAT’S MISSING
  8. 8. Propaganda 1622 Congregatio de Propaganda Fide
  9. 9. Media Literacy Education has its Roots in Propaganda Education Hobbs, R. & McGee, S. (2014). Teaching about propaganda: An examination of the historical roots of media literacy. Journal of Media Literacy Education 6(2), 56 – 67.
  10. 10. What is Propaganda? Propaganda is one means by which large numbers of people are induced to act together. -Bruce Lannes Smith and Harold Lasswell, authors of Propaganda, Communication and Public Opinion, 1946
  11. 11. What is Propaganda? Propaganda is a form of information that panders to our insecurities and anxieties. -Jacques Ellul author of Propaganda: The Formation of Men’s Attitudes, 1962
  12. 12. What is Propaganda? Propaganda is indifferent to truth and truthfulness, knowledge and understanding; it is a form of strategic communication that uses any means to accomplish its ends. -Walter Cunningham, author of The Idea of Propaganda, 2002
  13. 13.  Propaganda appears in a variety of forms  Propaganda is strategic and intentional  Propaganda aims to influence attitudes, opinions and behaviors  Propaganda can be beneficial or harmful Key Elements of Propaganda
  14. 14.  Propaganda appears in a variety of forms  Propaganda is strategic and intentional  Propaganda aims to influence attitudes, opinions and behaviors  Propaganda can be beneficial or harmful  Propaganda may use truth, half-truths or lies  Propaganda uses any means to accomplish its goal  To be successful, propaganda taps into our deepest values, fears, hopes and dreams Key Elements of Propaganda
  15. 15. Where is Propaganda Found? Advertising Activism Journalism & Public Relations Government Education Entertainment
  16. 16. Commercial Propaganda
  17. 17. News Propaganda
  18. 18. Political Propaganda
  19. 19. Hoaxes Parody/Satire ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION RESPOND TO AUDIENCE NEEDS Rhetorical Techniques of Propaganda
  20. 20. European Association for Viewer Interests (2018). Beyond Fake News.
  21. 21. Propaganda Education Needs to be Part of Civic Education “The vital task of preparing students to become citizens in a democracy is complex. The social studies disciplines are diverse, encompassing an expansive range of potential content. This content engages students in a comprehensive process of confronting multiple dilemmas, and encourages students to speculate, think critically, and make personal and civic decisions on information from multiple perspectives.” --National Council for the Social Studies
  22. 22. Is it propaganda?
  23. 23. …the relationship between propaganda and information is fluid and varies according to context and use” -Auerback and Castronovo, The Oxford Handbook of Propaganda Studies, 2013 Is it propaganda?
  24. 24. Propaganda in Entertainment It is important to recognize propaganda that aligns with our existing values Activation of strong emotion can make critical analysis more challenging Suffragette (2015), Director: Sarah Gavron
  25. 25. Suffragette (2015), Director: Sarah Gavron
  26. 26. Propaganda in Entertainment Terrorist violence is presented as heroic and justified
  27. 27. It takes courage to teach about contemporary propaganda
  28. 28. https://mindovermedia.eu
  29. 29. Mind Over Media https://mindovermedia.eu
  30. 30. More than 2,500 examples from 40 countries
  31. 31. Propaganda Can Provoke Questions
  32. 32. Propaganda Can Provoke Questions
  33. 33. Propaganda Can Provoke Questions
  34. 34. Message: What is the nature of the information and ideas being expressed? Techniques: What symbols and rhetorical strategies are used to attract attention and activate emotional response? What makes them effective? Means of Communication & Format: How did the message reach people and what form does it take? Environment: Where, when and how may people have encountered the message? Audience Receptivity: How may people think and feel about the message and how free they are to accept or reject it? CONTEXT
  35. 35. Propaganda can activate intellectual curiosity
  36. 36. Students Create Propaganda MAUI WAENA INTERMEDIATE SCHOOL, Kahului HAWAII
  37. 37. Close Analysis of Propaganda through Digital Annotation VIDEO ANT: https://ant.umn.edu
  38. 38. Visually Summarize 5 Key Ideas from a Reading about Propaganda ADOBE SPARK: https:/spark.adobe.com
  39. 39. Hobbs, R., Seyferth-Zapf, C., & Grafe, S. (2018). Using virtual exchange to advance media literacy competencies through analysis of contemporary propaganda. Journal of Media Literacy Education 10 (2), 152 – 168 GERMANY UNITED STATES FLIPGRID: https:/flipgrid.com
  40. 40. Student-Created Example COM 416, University of Rhode Island
  41. 41. Student-Created Example COM 416, University of Rhode Island
  42. 42. Student-Created Example COM 416, University of Rhode Island
  43. 43. Misconceptions about propaganda interfere with effective teaching and learning Critical analysis of contemporary propaganda helps counter its emotional power Multi-perspectival dialogue about global propaganda can activate intellectual curiosity and promote cultural understanding By expressing opinions, creating and commenting on propaganda, people build citizenship skills that advance democratic goals Review of Key Ideas
  44. 44. Propaganda is both the cause and the cure for our increasingly polarized world
  45. 45.  Propaganda gives people feelings of being involved in something larger than the self  Propaganda promises a remedy for loneliness by making us feel emotionally attached to beliefs, opinions & ideas  By simplifying, propaganda protects us from the chaos of too much information  BUT because propaganda cannot deliver on its promises, alienation is increased and dissatisfaction is amplified ---inspired by Slavoj Zizek and Jacques Ellul REFLECTION ON THE PARADOXES OF PROPAGANDA
  46. 46. All That We Share - Denmark
  47. 47. Teach the Power of Propaganda
  48. 48. Renee Hobbs Professor of Communication Studies Director, Media Education Lab Harrington School of Communication and Media University of Rhode Island USA Email: hobbs@uri.edu Twitter: @reneehobbs #mindovermedia www.mediaeducationlab.com

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