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Mind Over Media at NAMLE

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Renee Hobbs, Bert Pieters and Silke Grafe offer a workshop/classroom demonstration on contemporary propaganda at the National Association for Media Literacy Education conference in Washington DC on June 27, 2019.

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Mind Over Media at NAMLE

  1. 1. Mind Over Media: Analyzing Contemporary Propaganda Renee Hobbs Bert Pieters Silke Grafe
  2. 2. ACCESS THE WEBSITE: www.mindovermedia.tv TWITTER @reneehobbs @MediaWijsBe @sg_media #NAMLE19
  3. 3. Propaganda & Misinformation are Rising Around the World
  4. 4. https://mindovermedia.tv
  5. 5. Mind Over Media https://mindovermedia.tv
  6. 6. More than 2,500 examples from 40 countries
  7. 7. ACTIVITY 1 Play “The Question Game” www.mindovermedia.tv
  8. 8. Contemporary propaganda activates intellectual curiosity Propaganda definitions change in response to society, media, technology and culture Propaganda takes many different forms depending on the author, purpose & techniques used to influence audiences By expressing opinions, creating and commenting on propaganda, people build knowledge and citizenship skills that advance democratic goals Preview of Key Ideas
  9. 9. After encountering a media text, 2 players face off to maintain a dialogue composed only of asking questions related to the work. No declarative statements are allowed. Each player must quickly continue the conversation by using only questions. Audience members serve as judges, calling foul for hesitations, non- questions, trivial/silly questions, or repetition of a previously-asked question. LEARNING ACTIVITY Play “The Question Game”
  10. 10. ACTIVITY 1 Play “The Question Game”
  11. 11. ACTIVITY 1 Play “The Question Game” Generating Questions About Propaganda Improves Comprehension & Activates Intellectual Curiosity
  12. 12. Review and discuss definitions of propaganda and then compose your own definition using remix practices. LEARNING ACTIVITY Defining Propaganda
  13. 13. Is it propaganda?
  14. 14. …the relationship between propaganda and information is fluid and varies according to context and use” -Auerback and Castronovo, The Oxford Handbook of Propaganda Studies, 2013 Is it propaganda?
  15. 15. Propaganda is in the eye of the beholder Is it propaganda?
  16. 16. Notice similarities and differences between three types of propaganda on a single topic LEARNING ACTIVITY Compare and Contrast Propaganda
  17. 17. Notice similarities and differences between three types of propaganda on a single topic LEARNING ACTIVITY Compare and Contrast Propaganda
  18. 18. Where is Propaganda Found? Advertising Activism Journalism & Public Relations Government Education Entertainment
  19. 19. Hoaxes Parody/Satire ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION RESPOND TO AUDIENCE NEEDS Techniques of Propaganda
  20. 20. LEARNING ACTIVITY Annotate Propaganda Memes TEAM 1 – Americans TEAM 2 – Brexit TEAM 3 - Putin Discuss the meme with your team members and then answer these questions: 1. What is your interpretation of the meme’s meaning? 2. What facts, information or background knowledge could be useful in interpreting the meme? 3. What questions does this meme raise for you?
  21. 21. LEARNING ACTIVITY Annotate Propaganda Memes
  22. 22. LEARNING ACTIVITY Annotate Propaganda Memes
  23. 23. LEARNING ACTIVITY Annotate Propaganda Memes
  24. 24. LEARNING ACTIVITY Annotate Propaganda Memes
  25. 25. Message: What is the nature of the information and ideas being expressed? Techniques: What symbols and rhetorical strategies are used to attract attention and activate emotional response? What makes them effective? Means of Communication & Format: How did the message reach people and what form does it take? Environment: Where, when and how may people have encountered the message? Audience Receptivity: How may people think and feel about the message and how free they are to accept or reject it? CONTEXT
  26. 26. Student-Created Example COM 416, University of Rhode Island
  27. 27. Student-Created Example COM 416, University of Rhode Island
  28. 28. Student-Created Example COM 416, University of Rhode Island
  29. 29. Students Create Propaganda MAUI WAENA INTERMEDIATE SCHOOL, Kahului HAWAII
  30. 30. Contemporary propaganda activates intellectual curiosity Propaganda definitions change in response to society, media, technology and culture Propaganda takes many different forms depending on the author, purpose & techniques used to influence audiences By analyzing & creating propaganda, people build knowledge and citizenship skills that advance democratic goals Review of Key Ideas
  31. 31.  Propaganda gives people feelings of being involved in something larger than the self  Propaganda promises a remedy for loneliness by making us feel emotionally attached to beliefs, opinions & ideas  By simplifying, propaganda protects us from the chaos of too much information  BUT because propaganda cannot deliver on its promises, alienation can be increased and dissatisfaction can be amplified ---inspired by Slavoj Zizek and Jacques Ellul REFLECTION ON THE PARADOXES OF PROPAGANDA
  32. 32. Teach the Power of Propaganda forthcoming book, W.W. Norton, 2020
  33. 33. All That We Share - Denmark
  34. 34. FRIDAY, JUNE 28 International Roundtable Newseum, 8th floor Conference Center 2:15 – 4:15 pm TEACHING AND DISCUSSING PROPAGANDA FROM A CROSS-NATIONAL PERSPECTIVE Silke Grafe & Renee Hobbs
  35. 35. Renee Hobbs Director, Media Education Lab Harrington School of Communication and Media University of Rhode Island USA Email: hobbs@uri.edu Twitter: @reneehobbs www.mediaeducationlab.com Bert Pieters Mediawijs Belgium www.mediawijs.be Email: Bert.Pieters@imec.be Twitter: @MediaWijsBe Silke Grafe University of Wuerzberg Germany www.schulpaedagogik.uni- wuerzburg.de/ Email: silke.grafe@uni-wuerzburg.de Twitter: @sg_media

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