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                             Seven	
  Instructional	
  Strategies	
  for	
  Exploring	
  iCarly	
  
	
  
	
  
                                                                         By	
  Renee	
  Hobbs	
  
                                                                                     	
  
These	
  activities	
  can	
  help	
  you	
  support	
  the	
  critical	
  thinking	
  and	
  communication	
  skills	
  of	
  students	
  in	
  
middle	
  and	
  high	
  school,	
  college/university	
  and	
  teacher	
  education	
  while	
  modeling	
  seven	
  instructional	
  
practices	
  of	
  digital	
  and	
  media	
  literacy	
  education.	
  
           	
  
     1. REFLECT	
  ON	
  YOUR	
  EXPERIENCE	
  WITH	
  iCARLY.	
  After	
  watching	
  the	
  opening	
  sequence	
  of	
  
           iCarly,	
  offer	
  your	
  reflections	
  on	
  the	
  show	
  through	
  informal	
  writing	
  combined	
  with	
  pair-­‐share	
  
           discussion.	
  Consider	
  exploring	
  these	
  questions:	
  
           a. Have	
  you	
  seen	
  this	
  show	
  before?	
  What	
  do	
  you	
  remember	
  about	
  show?	
  What	
  is	
  the	
  typical	
  
                   situation	
  or	
  context	
  in	
  which	
  you	
  view	
  it?	
  Do	
  you	
  watch	
  alone	
  or	
  with	
  others?	
  In	
  what	
  
                   room	
  of	
  the	
  house?	
  What	
  other	
  Nick	
  shows	
  do	
  you	
  enjoy?	
  
           b. What	
  are	
  your	
  expectations	
  about	
  the	
  show?	
  Which	
  character	
  will	
  you	
  like	
  the	
  best?	
  
                   What’s	
  likely	
  to	
  happen	
  in	
  the	
  story?	
  Will	
  you	
  enjoy	
  this	
  show?	
  Why	
  or	
  why	
  not?	
  
                          	
  
     2. VIEW	
  AND	
  DISCUSS.	
  In	
  a	
  small	
  group,	
  discuss	
  one	
  episode	
  of	
  iCarly.	
  Use	
  the	
  media	
  literacy	
  
           Remote	
  Control	
  to	
  guide	
  your	
  discussion.	
  Share	
  your	
  own	
  ideas	
  and	
  listen	
  to	
  those	
  of	
  your	
  
           team	
  members.	
  Ask	
  “why”	
  and	
  “how”	
  questions	
  to	
  encourage	
  deeper	
  reflection.	
  Document	
  
           key	
  ideas	
  and	
  share	
  them	
  with	
  the	
  class.	
  
           	
  
     3. CLOSE	
  ANALYSIS.	
  Watch	
  one	
  short	
  clip	
  from	
  the	
  iCarly	
  clip	
  folder.	
  Work	
  with	
  a	
  partner	
  to	
  
           watch	
  and	
  listen	
  carefully	
  to	
  the	
  laugh	
  track	
  to	
  identify	
  five	
  different	
  types	
  of	
  humor	
  (visual,	
  
           insult,	
  slapstick,	
  wordplay,	
  running	
  gag).	
  Then	
  view	
  the	
  same	
  clip	
  again	
  to	
  explore	
  how	
  
           various	
  social	
  roles	
  (parent-­‐child,	
  man-­‐woman,	
  boy-­‐girl,	
  teacher-­‐student,	
  friend-­‐enemy)	
  are	
  
           represented.	
  Finally,	
  view	
  the	
  clip	
  again	
  to	
  see	
  how	
  different	
  types	
  of	
  technologies	
  are	
  
           depicted.	
  Ask:	
  what	
  is	
  the	
  technology	
  used	
  for?	
  What	
  deeper	
  significance	
  might	
  it	
  have?	
  
	
  
     4. INFORMATION	
  SEARCH	
  AND	
  EVALUATION	
  STRATEGIES.	
  Select	
  one	
  of	
  the	
  following	
  
           activities	
  –	
  but	
  be	
  sure	
  to	
  comprehensively	
  document	
  your	
  search	
  journey.	
  First,	
  talk	
  over	
  a	
  
           plan	
  for	
  your	
  research	
  with	
  your	
  team	
  members.	
  Then	
  use	
  an	
  online	
  search	
  engine	
  to	
  find	
  
           relevant	
  information.	
  Keep	
  track	
  of	
  all	
  of	
  the	
  keywords	
  you	
  use	
  as	
  you	
  search.	
  Using	
  cut-­‐and-­‐
           paste,	
  create	
  a	
  list	
  of	
  all	
  the	
  URLs	
  you	
  visit,	
  including	
  ones	
  that	
  are	
  useful	
  and	
  the	
  ones	
  that	
  
           are	
  not	
  useful.	
  As	
  you	
  gain	
  information,	
  make	
  detailed	
  notes	
  to	
  capture	
  what	
  you	
  learn	
  from	
  
           each	
  resource	
  you	
  review.	
  Remember—research	
  is	
  a	
  process.	
  Reflecting	
  on	
  how	
  you	
  find	
  
           information	
  is	
  as	
  important	
  as	
  what	
  you	
  find.	
  Be	
  prepared	
  to	
  describe	
  the	
  process	
  you	
  used	
  
           to	
  gather	
  information—and	
  what	
  you	
  learned	
  from	
  the	
  search	
  process	
  itself.	
  
	
  
                   a) Find	
  out	
  more	
  about	
  the	
  show’s	
  producer,	
  Dan	
  Schneider.	
  How	
  much	
  money	
  does	
  he	
  
                       earn	
  for	
  producing	
  iCarly?	
  What	
  exactly	
  does	
  an	
  executive	
  producer	
  do?	
  	
  
                   b) Name	
  five	
  products	
  that	
  are	
  advertised	
  on	
  the	
  Nickelodeon	
  website.	
  Find	
  out	
  how	
  
                       much	
  Nick	
  charges	
  for	
  a	
  30-­‐second	
  ad	
  on	
  iCarly	
  or	
  a	
  banner	
  ad	
  on	
  the	
  website.	
  
                       Interview	
  your	
  friends	
  to	
  see	
  if	
  they	
  have	
  purchased	
  or	
  used	
  any	
  of	
  the	
  advertised	
  
                       products	
  and	
  find	
  out	
  their	
  opinions	
  about	
  the	
  goods	
  and	
  services.	
  
                   c) What	
  can	
  you	
  learn	
  about	
  Jeannette	
  McCurdy,	
  the	
  actress	
  who	
  plays	
  Sam,	
  by	
  
                       watching	
  three	
  YouTube	
  video	
  clips?	
  What	
  can	
  you	
  learn	
  about	
  her	
  by	
  finding	
  and	
  
                       reading	
  three	
  different	
  websites?	
  
 




                                                                               	
  
                           Seven	
  Instructional	
  Strategies	
  for	
  Exploring	
  iCarly	
  
	
  
	
  
                  d) New	
  fanzine	
  companies	
  offer	
  online	
  video	
  content	
  about	
  teen	
  actors	
  featured	
  on	
  
                     iCarly.	
  Compare	
  and	
  contrast	
  Clevver	
  TV	
  (www.clevvertv.com)	
  and	
  Fanlala	
  
                     (www.fanlala.com)	
  to	
  discover	
  similarities	
  and	
  differences	
  in	
  how	
  they	
  represent	
  
                     Miranda	
  Cosgrove,	
  the	
  actress	
  who	
  plays	
  Carly.	
  Consider	
  how	
  these	
  two	
  websites	
  
                     structure	
  the	
  online	
  experience	
  for	
  fans.	
  
                  e) What	
  famous	
  actors	
  have	
  had	
  guest	
  appearances	
  on	
  iCarly?	
  What	
  different	
  reasons	
  
                     might	
  motivate	
  an	
  actor	
  to	
  choose	
  to	
  appear	
  on	
  the	
  show?	
  
                  f) Watch	
  three	
  videos	
  created	
  by	
  people	
  who	
  “hate”	
  iCarly	
  and	
  make	
  a	
  list	
  of	
  the	
  specific	
  
                     reasons	
  they	
  dislike	
  the	
  show.	
  Offer	
  your	
  own	
  opinion	
  about	
  their	
  ideas	
  and	
  their	
  
                     possible	
  motivations	
  for	
  expressing	
  their	
  dislike	
  of	
  the	
  show.	
  	
  
	
  
       5.   CROSS-­‐MEDIA	
  COMPARISON.	
  	
  Compare	
  and	
  contrast	
  an	
  episode	
  of	
  iCarly	
  with	
  an	
  episode	
  
            of	
  Rocket	
  Power,	
  which	
  was	
  broadcast	
  on	
  Nickelodeon	
  from	
  1999	
  –	
  2004.	
  As	
  you	
  view,	
  make	
  
            a	
  list	
  of	
  similarities	
  and	
  differences	
  and	
  use	
  a	
  Venn	
  diagram	
  to	
  represent	
  the	
  patterns	
  you	
  
            notice.	
  	
  In	
  a	
  small	
  group,	
  discuss	
  the	
  significance	
  of	
  the	
  similarities	
  and	
  differences	
  you	
  
            observe.	
  
	
  
       6.   GAMING,	
  SIMULATION	
  &	
  ROLE-­‐PLAYING.	
  Be	
  the	
  online	
  game	
  producer	
  for	
  iCarly.	
  After	
  
            viewing	
  an	
  example	
  of	
  a	
  game	
  based	
  on	
  iCarly,	
  work	
  with	
  a	
  partner	
  to	
  brainstorm	
  a	
  new	
  type	
  
            of	
  game	
  based	
  on	
  iCarly—an	
  educational	
  game.	
  Think	
  about	
  your	
  target	
  audience	
  and	
  your	
  
            purpose	
  as	
  you	
  brainstorm	
  ideas.	
  Be	
  prepared	
  to	
  share	
  the	
  best	
  ideas	
  with	
  the	
  class.	
  	
  
	
  
       7.   MULTIMEDIA	
  COMPOSITION.	
  	
  Contribute	
  to	
  new	
  knowledge	
  by	
  developing	
  an	
  original	
  
            argument	
  that	
  uses	
  evidence	
  and	
  reasoning	
  about	
  some	
  aspect	
  of	
  Nickelodeon’s	
  iCarly.	
  	
  
            a. Paper.	
  The	
  website	
  should	
  include	
  a	
  1000	
  -­‐	
  1500	
  word	
  summary	
  of	
  the	
  project,	
  well-­‐
                formulated	
  to	
  include	
  (1)	
  a	
  rationale,	
  (2)	
  a	
  strategic	
  connection	
  to	
  the	
  work	
  of	
  other	
  
                scholars,	
  (3)	
  clearly	
  stated	
  research	
  questions,	
  (4)	
  careful	
  description	
  of	
  the	
  project's	
  
                approach	
  to	
  gathering	
  data/methodology,	
  (5)	
  a	
  well-­‐organized	
  presentation	
  of	
  evidence	
  
                and	
  results,	
  and	
  (5)	
  thoughtful	
  discussion	
  of	
  key	
  findings	
  which	
  integrates	
  the	
  thesis	
  
                statement	
  with	
  evidence	
  from	
  the	
  research	
  project	
  and	
  readings.	
  
            b. Presentation.	
  The	
  oral	
  presentation	
  offers	
  a	
  cogent	
  summary	
  of	
  the	
  key	
  thesis	
  statement	
  
                and	
  supporting	
  ideas,	
  presented	
  in	
  a	
  way	
  that	
  demonstrates	
  professionalism	
  and	
  
                credibility,	
  using	
  multimedia	
  support	
  materials	
  that	
  enhance	
  the	
  audience's	
  
                understanding	
  of	
  the	
  main	
  argument.	
  	
  
	
  

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7 Instructional Strategies for using iCarly for Media Literacy final

  • 1.     Seven  Instructional  Strategies  for  Exploring  iCarly       By  Renee  Hobbs     These  activities  can  help  you  support  the  critical  thinking  and  communication  skills  of  students  in   middle  and  high  school,  college/university  and  teacher  education  while  modeling  seven  instructional   practices  of  digital  and  media  literacy  education.     1. REFLECT  ON  YOUR  EXPERIENCE  WITH  iCARLY.  After  watching  the  opening  sequence  of   iCarly,  offer  your  reflections  on  the  show  through  informal  writing  combined  with  pair-­‐share   discussion.  Consider  exploring  these  questions:   a. Have  you  seen  this  show  before?  What  do  you  remember  about  show?  What  is  the  typical   situation  or  context  in  which  you  view  it?  Do  you  watch  alone  or  with  others?  In  what   room  of  the  house?  What  other  Nick  shows  do  you  enjoy?   b. What  are  your  expectations  about  the  show?  Which  character  will  you  like  the  best?   What’s  likely  to  happen  in  the  story?  Will  you  enjoy  this  show?  Why  or  why  not?     2. VIEW  AND  DISCUSS.  In  a  small  group,  discuss  one  episode  of  iCarly.  Use  the  media  literacy   Remote  Control  to  guide  your  discussion.  Share  your  own  ideas  and  listen  to  those  of  your   team  members.  Ask  “why”  and  “how”  questions  to  encourage  deeper  reflection.  Document   key  ideas  and  share  them  with  the  class.     3. CLOSE  ANALYSIS.  Watch  one  short  clip  from  the  iCarly  clip  folder.  Work  with  a  partner  to   watch  and  listen  carefully  to  the  laugh  track  to  identify  five  different  types  of  humor  (visual,   insult,  slapstick,  wordplay,  running  gag).  Then  view  the  same  clip  again  to  explore  how   various  social  roles  (parent-­‐child,  man-­‐woman,  boy-­‐girl,  teacher-­‐student,  friend-­‐enemy)  are   represented.  Finally,  view  the  clip  again  to  see  how  different  types  of  technologies  are   depicted.  Ask:  what  is  the  technology  used  for?  What  deeper  significance  might  it  have?     4. INFORMATION  SEARCH  AND  EVALUATION  STRATEGIES.  Select  one  of  the  following   activities  –  but  be  sure  to  comprehensively  document  your  search  journey.  First,  talk  over  a   plan  for  your  research  with  your  team  members.  Then  use  an  online  search  engine  to  find   relevant  information.  Keep  track  of  all  of  the  keywords  you  use  as  you  search.  Using  cut-­‐and-­‐ paste,  create  a  list  of  all  the  URLs  you  visit,  including  ones  that  are  useful  and  the  ones  that   are  not  useful.  As  you  gain  information,  make  detailed  notes  to  capture  what  you  learn  from   each  resource  you  review.  Remember—research  is  a  process.  Reflecting  on  how  you  find   information  is  as  important  as  what  you  find.  Be  prepared  to  describe  the  process  you  used   to  gather  information—and  what  you  learned  from  the  search  process  itself.     a) Find  out  more  about  the  show’s  producer,  Dan  Schneider.  How  much  money  does  he   earn  for  producing  iCarly?  What  exactly  does  an  executive  producer  do?     b) Name  five  products  that  are  advertised  on  the  Nickelodeon  website.  Find  out  how   much  Nick  charges  for  a  30-­‐second  ad  on  iCarly  or  a  banner  ad  on  the  website.   Interview  your  friends  to  see  if  they  have  purchased  or  used  any  of  the  advertised   products  and  find  out  their  opinions  about  the  goods  and  services.   c) What  can  you  learn  about  Jeannette  McCurdy,  the  actress  who  plays  Sam,  by   watching  three  YouTube  video  clips?  What  can  you  learn  about  her  by  finding  and   reading  three  different  websites?  
  • 2.     Seven  Instructional  Strategies  for  Exploring  iCarly       d) New  fanzine  companies  offer  online  video  content  about  teen  actors  featured  on   iCarly.  Compare  and  contrast  Clevver  TV  (www.clevvertv.com)  and  Fanlala   (www.fanlala.com)  to  discover  similarities  and  differences  in  how  they  represent   Miranda  Cosgrove,  the  actress  who  plays  Carly.  Consider  how  these  two  websites   structure  the  online  experience  for  fans.   e) What  famous  actors  have  had  guest  appearances  on  iCarly?  What  different  reasons   might  motivate  an  actor  to  choose  to  appear  on  the  show?   f) Watch  three  videos  created  by  people  who  “hate”  iCarly  and  make  a  list  of  the  specific   reasons  they  dislike  the  show.  Offer  your  own  opinion  about  their  ideas  and  their   possible  motivations  for  expressing  their  dislike  of  the  show.       5. CROSS-­‐MEDIA  COMPARISON.    Compare  and  contrast  an  episode  of  iCarly  with  an  episode   of  Rocket  Power,  which  was  broadcast  on  Nickelodeon  from  1999  –  2004.  As  you  view,  make   a  list  of  similarities  and  differences  and  use  a  Venn  diagram  to  represent  the  patterns  you   notice.    In  a  small  group,  discuss  the  significance  of  the  similarities  and  differences  you   observe.     6. GAMING,  SIMULATION  &  ROLE-­‐PLAYING.  Be  the  online  game  producer  for  iCarly.  After   viewing  an  example  of  a  game  based  on  iCarly,  work  with  a  partner  to  brainstorm  a  new  type   of  game  based  on  iCarly—an  educational  game.  Think  about  your  target  audience  and  your   purpose  as  you  brainstorm  ideas.  Be  prepared  to  share  the  best  ideas  with  the  class.       7. MULTIMEDIA  COMPOSITION.    Contribute  to  new  knowledge  by  developing  an  original   argument  that  uses  evidence  and  reasoning  about  some  aspect  of  Nickelodeon’s  iCarly.     a. Paper.  The  website  should  include  a  1000  -­‐  1500  word  summary  of  the  project,  well-­‐ formulated  to  include  (1)  a  rationale,  (2)  a  strategic  connection  to  the  work  of  other   scholars,  (3)  clearly  stated  research  questions,  (4)  careful  description  of  the  project's   approach  to  gathering  data/methodology,  (5)  a  well-­‐organized  presentation  of  evidence   and  results,  and  (5)  thoughtful  discussion  of  key  findings  which  integrates  the  thesis   statement  with  evidence  from  the  research  project  and  readings.   b. Presentation.  The  oral  presentation  offers  a  cogent  summary  of  the  key  thesis  statement   and  supporting  ideas,  presented  in  a  way  that  demonstrates  professionalism  and   credibility,  using  multimedia  support  materials  that  enhance  the  audience's   understanding  of  the  main  argument.