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Eliminate the Status Quo – Find your Blue Ocean
CLOUD COMPUTING IS NOT SIMPLE The complexity is in the details
COPYRIGHT ©...
Eliminate the Status Quo – Find your Blue Ocean
WHO? Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COP...
WHO?
René Büst
@ReneBuest
Analyst & Advisor
New Age Disruption
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW...
WHO?
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 4
WHO?
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 5
research analysis
strategy a...
WHO?
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 6
Analyst
GigaOM Research
Eliminate the Status Quo – Find your Blue Ocean
AGENDA Cloud Computing is not simple
CloudOps Summit, September 25, 2013 C...
AGENDA
 (Cloud) Outage as a Service
 Reasons to fail
 To prevent theoretically
 To prevent in the field
 Basic approa...
Eliminate the Status Quo – Find your Blue Ocean
(CLOUD) OUTAGE AS A SERVICE Cloud Computing is not simple
CloudOps Summit,...
(CLOUD) OUTAGE AS A SERVICE
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 10
Obse...
(CLOUD) OUTAGE AS A SERVICE
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 11
„Eve...
Eliminate the Status Quo – Find your Blue Ocean
REASONS TO FAIL Cloud Computing is not simple
CloudOps Summit, September 2...
REASONS TO FAIL
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 13
The (public) Inf...
REASONS TO FAIL
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 14
- No self-respon...
VM/ Server
REASONS TO FAIL
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 15
Scale...
Eliminate the Status Quo – Find your Blue Ocean
TO PREVENT THEORETICALLY Cloud Computing is not simple
CloudOps Summit, Se...
TO PREVENT THEORETICALLY
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 17
Virtual...
Eliminate the Status Quo – Find your Blue Ocean
TO PREVENT IN THE FIELD Cloud Computing is not simple
CloudOps Summit, Sep...
TO PREVENT IN THE FIELD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 19
Not only...
TO PREVENT IN THE FIELD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 20
„The Net...
Eliminate the Status Quo – Find your Blue Ocean
BASIC APPROACHES IN THE CLOUD Cloud Computing is not simple
CloudOps Summi...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 22
- ...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 23
Pr...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 24
Pr...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 25
Hy...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 26
Hy...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 27
Bu...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 28
Bu...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 29
Mu...
BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 30
Mu...
Eliminate the Status Quo – Find your Blue Ocean
SUMMARY & PROSPECTS Cloud Computing is not simple
CloudOps Summit, Septemb...
SUMMARY & PROSPECTS
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 32
- Don‘t rely...
SUMMARY & PROSPECTS
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 33
- There‘s a ...
Eliminate the Status Quo – Find your Blue Ocean
Q&A Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COPY...
Q&A
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 35
Eliminate the Status Quo – Find your Blue Ocean
CONTACT New Age Disruption
CloudOps Summit, September 25, 2013 COPYRIGHT ©...
CONTACT
New Age Disruption
Eliminate the Status Quo – Find your Blue Ocean
René Büst
Körnerstrasse 30
24103 Kiel
Tel.: +49...
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Cloud Computing is not simple - The complexity is in the details

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Cloud Computing is not simple - The complexity is in the details

  1. 1. Eliminate the Status Quo – Find your Blue Ocean CLOUD COMPUTING IS NOT SIMPLE The complexity is in the details COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜSTCloudOps Summit, September 25, 2013 1
  2. 2. Eliminate the Status Quo – Find your Blue Ocean WHO? Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 2
  3. 3. WHO? René Büst @ReneBuest Analyst & Advisor New Age Disruption CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 3
  4. 4. WHO? CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 4
  5. 5. WHO? CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 5 research analysis strategy advisory Cloud Computing Business Technology Collaboration
  6. 6. WHO? CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 6 Analyst GigaOM Research
  7. 7. Eliminate the Status Quo – Find your Blue Ocean AGENDA Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 7
  8. 8. AGENDA  (Cloud) Outage as a Service  Reasons to fail  To prevent theoretically  To prevent in the field  Basic approaches in the cloud  Summary & Prospects  Q&A CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 8
  9. 9. Eliminate the Status Quo – Find your Blue Ocean (CLOUD) OUTAGE AS A SERVICE Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 9
  10. 10. (CLOUD) OUTAGE AS A SERVICE CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 10 Observation: The usual suspects! Either provider or customer. Mostly the same errors.
  11. 11. (CLOUD) OUTAGE AS A SERVICE CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 11 „Everything fails all the time” – Werner Vogels, CTO Amazon.com
  12. 12. Eliminate the Status Quo – Find your Blue Ocean REASONS TO FAIL Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 12
  13. 13. REASONS TO FAIL CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 13 The (public) Infrastructure as a Service (IaaS) provider only offers resources to build a virtual data center on top of its cloud infrastructure. As a customer YOU are responsible for the architecture, design, scalability and availability of your applications and systems.
  14. 14. REASONS TO FAIL CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 14 - No self-responsibility - the customer have to do things on its own. - Bad architecture - the cloud requires different application models. - Lack of knowledge - think distributed. - No self-reflection - not to learn from one's mistakes.
  15. 15. VM/ Server REASONS TO FAIL CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 15 Scale Up vs. Scale Out Cores RAM Storage Scale Up VM1 Scale Out VM2 VM3 VM4 VMx
  16. 16. Eliminate the Status Quo – Find your Blue Ocean TO PREVENT THEORETICALLY Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 16
  17. 17. TO PREVENT THEORETICALLY CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 17 Virtual machines are no server - its programmable software! > Software-defined Scalability (SDS) > Software-defined High-Availability (SDHA)
  18. 18. Eliminate the Status Quo – Find your Blue Ocean TO PREVENT IN THE FIELD Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 18
  19. 19. TO PREVENT IN THE FIELD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 19 Not only use some connected server. - Develop for the cloud. - Design for failure. - Think about scalabilty and availibilty from the beginning! - Learn from the mistakes (of others).
  20. 20. TO PREVENT IN THE FIELD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 20 „The Netflix Simian Army“ - Chaos Monkey - kills instances randomly. - Chaos Gorilla - simulates an outage of an entire Availability Zone. - Chaos Kong - simulates an outage of an entire region. For Amazon Web Services, Eucalyptus Cloud and OpenStack.
  21. 21. Eliminate the Status Quo – Find your Blue Ocean BASIC APPROACHES IN THE CLOUD Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 21
  22. 22. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 22 - ProfitBricks - HybridCluster - Business-Bricks-as-a-Service (BBaaS) - Multi-Cloud
  23. 23. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 23 ProfitBricks Live Vertical Scaling - Scale Up - Automatically adds CPUs and RAM to VMs when needed. - If the VM reaches its resource limits another starts.
  24. 24. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 24 ProfitBricks Source ProfitBricks: http://blog.profitbricks.de/live-vertical-scaling-for-big-data-today/
  25. 25. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 25 HybridCluster Intelligent Autoscaling - Container for applications + automatic live migration High-Availability Platform - ZFS handles snapshots and backups to synch over cluster
  26. 26. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 26 HybridCluster Intelligent Autoscaling High-Availability Platform
  27. 27. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 27 Business-Bricks-as-a-Service (BBaaS) - Each brick works autonomous and has a failover concept. - Integrated scalability and high-availability. - Various bricks can be combined to a unified brick. - Use over simple API calls within an existing application.
  28. 28. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 28 Business-Bricks-as-a-Service (BBaaS)
  29. 29. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 29 Multi-Cloud Champions League - spread applications and systems over several clouds - more complex, more capable, (more expensive) - maximum scalability and high-availability, cost-effective
  30. 30. BASIC APPROACHES IN THE CLOUD CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 30 Multi-Cloud Source SecludIT: https://elastic-detector.secludit.com/
  31. 31. Eliminate the Status Quo – Find your Blue Ocean SUMMARY & PROSPECTS Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 31
  32. 32. SUMMARY & PROSPECTS CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 32 - Don‘t rely on the infrastructure of your IaaS provider. - Show self-responsibility and understand the cloud concepts. - Develop for the cloud and consider scale up and scale out. - Don't put all your eggs in one nest. Spread them to cut risk.
  33. 33. SUMMARY & PROSPECTS CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 33 - There‘s a need for more simplicity in IaaS offerings. - Workaround: Use PaaS - but with a different control level. - Multi-cloud discussions rising due to outages and bankrupts. - There‘s a lack of IT professionals for the cloud age.
  34. 34. Eliminate the Status Quo – Find your Blue Ocean Q&A Cloud Computing is not simple CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 34
  35. 35. Q&A CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 35
  36. 36. Eliminate the Status Quo – Find your Blue Ocean CONTACT New Age Disruption CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 36
  37. 37. CONTACT New Age Disruption Eliminate the Status Quo – Find your Blue Ocean René Büst Körnerstrasse 30 24103 Kiel Tel.: +49 431 28 93 42 52 E-Mail: rene.buest@newagedisruption.com Web: http://newagedisruption.com Web: http://clouduser.de Twitter: @ReneBuest CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 37

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