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080912 Working Smarter

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A mix of advice that I pulled together for our PR teams

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080912 Working Smarter

  1. 1. USING THE WEB – to work smarter, not harder September 12,2008 Ged Carroll DIGITAL PRACTICE
  2. 2. In this presentation <ul><li>Search shortcuts </li></ul><ul><li>Research tools </li></ul><ul><li>Twitter </li></ul><ul><li>Sharing bookmarks </li></ul><ul><li>Monitoring </li></ul><ul><li>Keeping up with your online reading </li></ul>
  3. 3. SEARCH SHORTCUTS
  4. 4. Search short cuts <ul><li>“” exact phrase: “Ged Carroll” </li></ul><ul><li>- Excluded words: “Ged Carroll” </li></ul><ul><li>-Waggener </li></ul><ul><li>~ Similar words: ~mobile phone will provide results including cellphone cellular etc </li></ul><ul><li>OR either: “Ged Carroll” or “renaissance chambara” </li></ul><ul><li>… Number range: “Ged Carroll 2006…2008 </li></ul><ul><li>define: Definition – define:PR gives links to definitions of PR </li></ul><ul><li>site: site-specific search – site:microsoft.com “Windows Vista” </li></ul><ul><li>link: finds webpages with links to a site or web page – link:wagged.com </li></ul><ul><li>1+1 Search engine as calculator </li></ul><ul><li>m in foot conversions of different units </li></ul>
  5. 5. Search short cuts continued <ul><li>filetype:pdf Type of file: “cathedral and the bazaar” filetype:pdf </li></ul><ul><li>01295 find out where an area code is </li></ul><ul><li>YHOO stock ticker symbol </li></ul><ul><li>time in - Local time in another major city: time in Tokyo </li></ul><ul><li>Shenzhen: info – get the skinny from Wikipedia on a particular subject </li></ul><ul><li>Inurl: unsure on the exact – for instance to find presspass - inurl:presspass </li></ul><ul><li>100 GBP in USD currency convertor </li></ul>
  6. 6. RESEARCH TOOLS
  7. 7. RESEARCH TOOLS <ul><li>Factiva </li></ul><ul><li>Hoovers </li></ul><ul><li>Wikipedia: hack – en.wikipedia.org/wiki/Waggener Edstrom </li></ul><ul><li>Librarians’ Internet Index – websites vetted by US librarians </li></ul><ul><li>Google keyword tools </li></ul><ul><li>Acronym Finder </li></ul><ul><li>Quarkbase – good synopsis of website details </li></ul><ul><li>Flickr Creative Commons search </li></ul>
  8. 9. Why Twitter? <ul><li>Because not all communication needs a long-form email </li></ul><ul><ul><li>Get up to date status’ from many journalists and influencers </li></ul></ul><ul><ul><ul><li>Get a faster response from people, rather than having your message lost in the email inbox </li></ul></ul></ul><ul><ul><li>Get snapshots from BBC and other news services </li></ul></ul><ul><ul><li>Get up to date tube information </li></ul></ul>
  9. 10. SHARING BOOKMARKS
  10. 11. SHARING BOOKMARKS <ul><li>Lots of services that do social bookmarking, but I quite like these two: </li></ul><ul><li>Delicious.com </li></ul><ul><li>Tumblr </li></ul><ul><li>Sort by labels </li></ul><ul><li>Share interesting materials with your colleagues and clients </li></ul><ul><li>Easily compile daily reports of links </li></ul><ul><li>Examples </li></ul><ul><li>My delicious collection </li></ul><ul><li>My friend Mecca’s tumblr site </li></ul>
  11. 12. MONITORING
  12. 13. MONITORING <ul><li>Google alerts </li></ul><ul><li>Yahoo! Search alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Icerocket </li></ul>
  13. 14. PIPES IN SIX STEPS
  14. 15. KEEPING UP WITH YOUR ONLINE READING
  15. 16. A LITTLE HISTORY <ul><li>The paradigm </li></ul><ul><ul><li>The tickertape (1870s - 1960s) </li></ul></ul><ul><ul><li>Reuters, Telerate, Bloomberg </li></ul></ul><ul><ul><li>Teletext </li></ul></ul><ul><ul><li>Financial TV </li></ul></ul><ul><ul><li>PointCast, BackWeb and BBC ticker </li></ul></ul>
  16. 17. READER CHOICE <ul><li>Information presentation </li></ul><ul><li>How much information? </li></ul><ul><li>Realpolitik of clients </li></ul><ul><li>Application, plug-in or online? </li></ul><ul><li>Is mobile access required? </li></ul>
  17. 18. <ul><li>A quick run through setting up a Bloglines account (www.bloglines.com) </li></ul><ul><li>Click on register at the top right of the page </li></ul><ul><li>Complete form </li></ul><ul><li>Complete click on confirmation mail </li></ul>SETTING UP A READER
  18. 19. <ul><li>Select which news feeds you would like </li></ul><ul><li>Go and get an easy subscribe button for your browser from: http://www.bloglines.com/help/easysub </li></ul>SETTING UP A READER CONT’D
  19. 20. GED CARROLL Waggener Edstrom Tower House 10 Southampton Street London, WC2E 7AH, UK [email_address] +44 (0)20 7632 3800 www.waggeneredstrom.co.uk / http://renaissancechambara.jp WAGGENER EDSTROM WORLDWIDE OFFICES EUROPE: BRUSSELS . LONDON . MUNICH . PARIS ASIA: BEIJING . HONG KONG . SINGAPORE NORTH AMERICA: AUSTIN . BOSTON . DALLAS . NEW YORK . PORTLAND . SAN FRANCISCO . SEATTLE . WASHINGTON DC
  20. 21. Picture acknowledgements <ul><li>Reading: foxypar4 </li></ul><ul><li>Monitoring: mtneer_man </li></ul><ul><li>Research: guano </li></ul><ul><li>Search: pingnews.com </li></ul><ul><li>Bookmark: Arria Belli </li></ul>
  21. 22. © Waggener Edstrom Worldwide 2008 YOU INNOVATE. WE COMMUNICATE.

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