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Tapping into Neuroplasticity 
Remo Uherek, Co-Founder ZenFriend.com
Remo Uherek 
• 31 years 
• BA in Business (University of Basel) 
• Serial Entrepreneur, Startup Advisor 
• Co-Founded Small-n-Tall GmbH in 2003 
 Idea incubator 
• Co-Founded Trigami AG in 2007, sold in 2011 
 Social Media Marketing network 
• Meditation practitioner since 2008 
• Co-Founded ZenFriend.com in 2014 
 App that motivates you to meditate daily
Slideshare.net 
• Download slides from: 
www.slideshare.net/remouherek
Purpose of this session 
• Overview over the Theory & Practice of Habit 
Change 
• Why do habits stick? Why not? 
• What is neuroplasticity? 
• What are results from meditation research? 
• How can technology help us? 
• What can we learn from ZenFriend.com?
What is neuroplasticity? 
• Before: notion that the connections in the 
brain develop until maturity, and then get 
stuck 
• After: Neuroscience has proven that this is 
WRONG. The brain remains flexible and able 
to change
Habits 
• That means that it‘s possible to change habits. 
Even the deepest ones.
Habits 
• So how do we change habits effectively?
„Your beliefs become your thoughts, 
Your thoughts become your words, 
Your words become your actions, 
Your actions become your habits, 
Your habits become your values, 
Your values become your destiny.“ 
- Mahatma Gandhi
Why are habits important? 
• More than 40% of the actions people perform 
each day are habits (Duke University, 2006) 
• If you want to live a richer, more meaningful 
life, focusing on habits makes a lot of sense 
(Main source for this part: Pavlok.com)
Definition 
• Habits = anything that we do without 
conscious thought
Psychology behind habit formation 
• We are not born with habits 
• Habits free up time and energy 
• This is why you have great ideas while you are 
taking a shower, or walking – your actions are 
automatic so your mind is free to thing about 
something else
Psychology behind habit formation 
• Habits by themselves are not the problem
Psychology behind habit formation 
• BAD habits are the problem 
• The unproductive and unhealthy ones are
Psychology behind habit formation 
• Complex habits are just a combination of 
several smaller habits that are being 
performed in succession. 
• The completion of one smaller habit triggers 
another.
Three-step process
Three-step process 
• Cue = the trigger, the motivator to do 
something 
• Routine = Action that we perform 
• Reward = (Positive) result
Three-step process 
• Example: Chocolate bar at supermarket 
checkout 
• The first time you did it, it was a conscious 
decision. 
• After the first time, the brain doesn‘t even 
think about what is happening. The habit is 
triggered automatically. 
• Eventually, the cue will trigger a craving for 
the reward, leading to action
Three-step process 
• As long as there is a consistent cue and a 
pleasurable reward, you‘ll form a habit. 
• This leads to habits that we don‘t really want
Three-step process 
• We can use this process to our benefit 
• We can identify habits that are desirable and 
use the cue-routine-reward process to ingrain 
them into our everyday life 
• We can also use this process to change our 
habits.
Changing habits 
• It is very hard to destroy habits. Instead, they 
should be replaced. 
• The best way to replace habits is to keep the 
same cue and reward, and replace the 
routine. 
• Example: Instead of eating ice cream you have 
a bowl of frozen berries, fulfilling the desire 
for a cold treat.
Changing habits 
• Willpower alone is not sufficient. 
• Habits cannot be formed from brute force 
alone. You‘ll fail if your method relies on 
willpower alone. 
• You need to have a reason. You need to know 
the WHY, the big-picture goal.
„Motivation is what gets you started. Habit is what 
keeps you going.“ 
- Jim Rohn
Microhabits and Small wins 
• One large obstacle is lacking the ability to 
complete the target action (Stanford 
psychologist BJ Fogg) 
• Solution: 
– Focusing on Microhabits and Small Wins 
– Instead of wanting to meditate for 20 minutes, 
you just do a 10 sec meditation every day, doing 
two mindful breaths
Success Spiral 
• Once a small win has been accomplished, 
forces are set in motion that favor another 
small win (Prof. Alan Krueger) 
 Success spiral
How to motivate employees? 
• Help them perform a small win every day
Peer Support 
• People might be skeptical about their ability to 
change if they‘re by themselves, but a group 
will convince them to suspend disbelief. A 
community creates belief (Lee Ann Kaskutas) 
• Example: 12 Step Groups e.g. Alcoholics 
Anonymous
Reward and Punishment 
• One way to establish new habits is to have an 
accountability partner 
• You check in with your accountability partner 
every day 
• If you don‘t do your habit, you have to take a 
punishment (e.g. blame or paying money) 
• If you succeed, you get rewarded by being 
praised
Example: Excercising 
• Instead of 30 min workouts, just start with a 
microhabit 
• 7 Min Workout every day, no matter what 
• Do this for 20-30 days in a row, don‘t miss one 
day
Example: Pavlok 
• There are many wearable devices. 
• Most focus on tracking, but the biggest 
problem is not tracking 
• The biggest problem is motivation 
• Pavlok is one of the first devices that aspires 
to change that 
• Science: Pavlovian Conditioning 
– Dogs get meat powder after bell 
– Ringing bell enough to get saliva running
Example: Pavlok
Example: Pavlok 
• Overview: 
https://www.youtube.com/watch?v=LYvpvz_b 
zmI 
• Science: 
https://www.youtube.com/watch?v=FP88Gji9 
8sU
Example: Pavlok 
• Pavlok combines (social) penalties, 
accountability and rewards 
• Stimulation is not only through positive things 
(rewards), it‘s also through the fear of loss, or 
the fear of a negative stimuli
Example: Pavlok 
• Pavlok combines (social) penalties, 
accountability and rewards 
• Stimulation is not only through positive things 
(rewards), it‘s also through the fear of loss, or 
the fear of a negative stimuli
Example: Pavlok 
• Example: Wake up without hitting the 
„snooze“ button 
• Every time who hit the „snooze“ button, you 
get an electric shock
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
What is Meditation? 
• To meditate = to cultivate 
• Cultivate what? Cultivate the mind, cultivate 
certain human qualities
Brain Activity
Brain Activity 
• Anterior cingulate cortex 
• Plays a role in: 
– Regulating blood pressure and heart rate 
– Rational cognitive functions, such as reward 
anticipation, decision-making, empathy, impulse 
control, and emotion
Meditation Research 
• Meditation and its effect on brain activity and 
the central nervous system became a focus of 
collaborative research in neuroscience, 
psychology and neurobiology during the latter 
20th century 
• Since 1987: Mind and Life Conferences Co- 
Founded by Dalai Lama, dedicated to 
exploring the relationship of science and 
Meditation/Buddhism
Mind & Life Institute 
„The Mind & Life Institute is a non-profit organization 
committed to building a scientific understanding of 
the mind as a way to help reduce suffering and 
promote human flourishing. To accomplish this, we 
foster interdisciplinary dialogue between Western 
science, philosophy, humanities, and contemplative 
traditions, supporting the integration of first-person 
inquiry through meditation and other contemplative 
practices into traditional scientific methodology. “ 
- www.mindandlife.org
EEG Studies
EEG Studies 
• Studies found that meditation lowers theta 
waves (4–8 Hz) and alpha waves (8–12 Hz) 
(Cahn and Polich, 2006) 
• Findings suggest that in a meditative state a 
person is more relaxed but maintains a sharp 
awareness.
EEG Studies 
• Increase in the specific frequencies expressed 
in the alpha range, increased alpha band 
power, and an overall slowing (reduction in 
frequency) in EEG activity in experienced 
meditators versus less experienced meditators 
while meditating (Kasamatsu and Hirai, 1966)
fMRI Studies
fMRI Studies 
• Increased activity in the anterior cingulate 
cortex, frontal cortex, prefrontal cortex and 
cingulate cortex (Holzel et al, 2007) 
• Indicates greater sensitivity to emotional 
expression and positive emotion due to the 
neural circuitry activated (Davidson et al, 
2008)
fMRI Studies 
• Evidence to suggest meditation plays a 
protective role against the natural reduction 
in grey matter volume associated with aging 
• Which plays a role in learning, cognitive 
flexibility and attentional processing. This 
could suggest a better attentiveness in aging 
meditators versus non-meditators 
(Pagnoni et al, 2007)
fMRI Studies 
• Long-term meditation practitioners have also 
shown to have a higher tolerance for pain 
(Grant et al, 2009) 
• Meditation increases self-regulation and 
attentiveness (Fox et al, 2014)
Meditation Research 
• Kaul et al. found that sleep duration in long-term 
experienced meditators was lower than in non-meditators 
and general population norms 
• Meditation induces a host of biochemical and 
physical changes in the body collectively referred 
to as the "relaxation response“, including changes 
in metabolism, heart rate, respiration, blood 
pressure and brain chemistry (Benson, 1997)
Western therapeutic use 
• Meditation has entered the mainstream of 
health care as a method of stress and pain 
reduction. 
• Example: Mindfulness-Based Stress Reduction 
(MBSR) by Jon Kabat-Zinn
Decreased processing 
• Brain stops processing information as actively 
as it normally would, shown by decreased 
beta waves
Decreased processing
Survey of Beginners 
• People who meditated for at least one month 
reported: 
– 75% said meditation improved their focus at work 
– 90% learned skills that they could apply to other 
areas 
– 73% experienced spiritual or emotional changes 
(via https://www.lift.do/meditation)
Cognitive control 
• Meditation requires a strong cognitive control 
• This is why it cannot be practices by children 
and teenagers, because they haven‘t fully 
developed their cognitive abilities 
• For children and teenagers, the most 
important factor is role-modeling, by parents, 
teachers and other people.
Biofeedback 
• Can you increase the efficiency of meditation 
by applying biofeedback? 
• Experiment: 
– Electrodes were implanted in the brain of rats 
– Pleasurable sensations could be stimulated by 
pressing a button 
– The pleasure was so intense, that rats stopped 
doing other activities, including sex and eating 
– Rats died from exhaustion 
– Conclusion: Applying biofeedback can be 
dangerous
Change your Mind 
• http://youtu.be/vbLEf4HR74E?t=13m37s
Meditation as a Trend 
• Studies suggest that one million more 
Americans take up meditation every year - 
mostly in healthcare contexts (...) because 
they're suffering from chronic pain or post-traumatic 
stress. 
http://www.huffingtonpost.com/jay-michaelson/sn-goenka-dead_ 
b_4016374.html
Meditation as a Trend 
• Google, Twitter, Apple, or dozens of other 
technology companies using mindfulness to 
improve the performance and well-being of 
employees 
http://www.huffingtonpost.com/jay-michaelson/sn-goenka-dead_ 
b_4016374.html
Meditation as a Trend 
• Economic benefit: decrease healthcare costs, 
improve productivity, and speed processes of 
healing 
http://www.huffingtonpost.com/jay-michaelson/sn-goenka-dead_ 
b_4016374.html
What is Meditation? 
• Meditation is the process of focusing and 
watching the mind. That's it. It doesn't matter 
how you sit, if you sit, or even how long you 
do it, as long as you give the mind time to 
slow down. You can meditate while eating, 
running, even going to the bathroom. Why? 
Because it's in the intention, not the action -- 
it's the how, not the what. 
Source: http://www.huffingtonpost.com/jay-michaelson/meditation-on-the- 
run_b_578104.html
What is Meditation? 
• The point of meditation is not to sit in the 
shape of a pretzel or chant in Sanskrit. These 
are the means, not the end. The point is: focus 
and watch the mind. Mostly, this is 
accomplished by not-doing: not thinking, not 
getting things done, not rushing, not trying to 
accomplish a goal. Just sit for a moment, right 
now, without seeking or desiring anything at 
all. 
http://www.huffingtonpost.com/jay-michaelson/meditation-on-the-run_ 
b_578104.html
What is Meditation? 
• As neuroscientists have verified, these 
practices are just like lifting weights: they 
cause part of the mind to strengthen, and 
grow. More time spent with meditation, more 
synaptic connections in the pre-frontal 
cortex. 
http://www.huffingtonpost.com/jay-michaelson/meditation-on-the-run_ 
b_578104.html
2500 years ago 
• 2,500 years ago, a renegade Indian prince 
proposed that it is possible to unlearn the 
basic human tendencies toward wanting the 
pleasant, hating the unpleasant, and ignoring 
the neutral, and in so doing to suffer less, 
grow wiser, and act more compassionately.
2500 years ago 
• He became known as the Buddha 
• Quickly, this teaching, became what its 
founder claimed it wasn't: an ideology, even a 
religion. Subsequent teachers said the path is 
too difficult, so we must pray to semi-divine 
beings and hope that they will help us. Or it's 
only for some people and not for the rest of 
us. And so on.
2500 years ago 
• The Buddha did not understand the brain 
scientifically, but he did understand the mind 
experientially. It is possible, he found, to 
upgrade your mind through the practice of 
meditation, just as today you might upgrade 
your biceps by doing curls at the gym. 
Source: http://www.huffingtonpost.com/jay-michaelson/ 
meditation_b_3741544.html
Negativity Bias 
• Dr. Laura Kiken and Dr. Natalie Shook 
investigated whether meditation could reduce 
negativity bias. They learned that just one 15- 
minute meditation session was all it took to 
reduce someone’s susceptibility to negativity 
bias and help them think more positively. 
http://blog.lift.do/meditation-reduces-negativity-bias-interview-dr-laura- 
kiken-dr-nat/ 
http://spp.sagepub.com/content/early/2011/01/08/194855061039 
6585.abstract
The Wandering Mind 
• Did you know that your mind wanders about 
50% of the time? 
(Source: Harvard University)
Focus 
• Meditation retrains your brain to focus on one 
task at a time. One study at Stanford 
University found that people with just 8 weeks 
of mindfulness meditation practice stuck to 
tasks longer and switched tasks less 
frequently than people with no meditation 
experience. (...) In Lift’s own research, 75% of 
people who meditated reported an increase in 
focus at work within 1 month of their practice. 
http://meditationbook.lift.do/2014/07/productivity/
The Muse 
• Heart rate monitor for the mind 
• Realtime biofeedback 
• Video: 
http://store.choosemuse.com/products/muse
Applied Meditation
Applied meditation 
• What do we do with this awareness? 
• How do we spend our limited time as a 
human?
Applied meditation 
• I believe that these things can help us focus on 
what is really important, to make the world a 
better place
Focusing on the real problems 
• Focusing on the 99% 
• Global warming is real 
• Depression, addictions, suicides are real 
• Feeding 10 billion people is real
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Focusing on the real problems 
• We are a family of 7 billion people (soon 10b) 
• We need awareness about ecology, ending 
violence, mental wellbeing 
• We need to focus more on basic human 
values and what the Dalai Lama calls „moral 
ethics“ 
• A lot of progress has been made in 20th 
century (civil rights, human rights). This trend 
needs to continue!
How will the world look 
like in the year 2099?
Focusing on the real problems 
• We are a family of 7 billion people (soon 10b) 
• Why not focusing on things that will improve 
humanity in 100 years? 
• We need more people who think long-term 
and globally
People like Leila Janah 
are already doing it!
Focusing on the REAL problems 
• We are a family of 7 billion people (soon 10b) 
• Why not focusing on things that will improve 
humanity in 100 years? 
• We need more people who think long-term 
and globally
ZenFriend Case Study
Why did I start ZenFriend.com? 
• Meditation very important part of my life 
– Helps me get aware of the truly important things 
– Helps me to live a more meaningful life 
– Helps me find a healthy balance in life
How I Simplified my Life: 
http://remo.fm/2010/03/21/how-i-simplified-my-life/
My Street Living Experiences Bielefeld 2011: 
http://remo.fm/2011/07/15/street-living-experiences/
My Street Living Experiences Basel 2014: 
http://remo.fm/2014/09/14/street-retreat-2014/
My Street Living Experiences Basel 2014: 
http://remo.fm/2014/09/14/street-retreat-2014/
Why did I start ZenFriend.com? 
• Used Runkeeper successfully for my running
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Idea: 
Runkeeper for my 
meditation practice
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com
Vision/Mission: 
Motivate millions of 
people to meditate daily
ZenFriend.com 
• Why? 
– My experience is that you cannot sustain 
meditation on your own 
– I visit 2-3 group meditations every week and it‘s 
fundamentally important for my own practice 
– Combine the best of online/mobile/offline
ZenFriend.com 
• Downloaded 10.000 times 
• Daily used by 400-500 people
ZenFriend.com 
• Future developments: 
– Add audio/video instructions 
– Connect with Biofeedback devices through APIs 
– Groups where people can exchange experiences 
and connect even more deeply 
– Synchronized meditations (meditate at the same 
time with other users) 
– Offline/Online combination, meeting people in 
real life
Your Help is Appreciated 
• We don‘t have a marketing budget. Please tell 
one friend or relative about it or share this 
presentation via slideshare.net/remouherek! 
:) 
• Basic Version is FREE :) 
• 7 Day Trial of Premium version is FREE 
• iPhone only (Android coming soon)
Thank you! 
Blog: remo.fm 
Twitter: @remouherek 
Email: remo.uherek@gmail.com 
Slides: slideshare.net/remouherek 
http://zenfriend.com

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Neuroplasticity and the Science of Habit Formation, Case Study ZenFriend.com

  • 1. Tapping into Neuroplasticity Remo Uherek, Co-Founder ZenFriend.com
  • 2. Remo Uherek • 31 years • BA in Business (University of Basel) • Serial Entrepreneur, Startup Advisor • Co-Founded Small-n-Tall GmbH in 2003  Idea incubator • Co-Founded Trigami AG in 2007, sold in 2011  Social Media Marketing network • Meditation practitioner since 2008 • Co-Founded ZenFriend.com in 2014  App that motivates you to meditate daily
  • 3. Slideshare.net • Download slides from: www.slideshare.net/remouherek
  • 4. Purpose of this session • Overview over the Theory & Practice of Habit Change • Why do habits stick? Why not? • What is neuroplasticity? • What are results from meditation research? • How can technology help us? • What can we learn from ZenFriend.com?
  • 5. What is neuroplasticity? • Before: notion that the connections in the brain develop until maturity, and then get stuck • After: Neuroscience has proven that this is WRONG. The brain remains flexible and able to change
  • 6. Habits • That means that it‘s possible to change habits. Even the deepest ones.
  • 7. Habits • So how do we change habits effectively?
  • 8. „Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.“ - Mahatma Gandhi
  • 9. Why are habits important? • More than 40% of the actions people perform each day are habits (Duke University, 2006) • If you want to live a richer, more meaningful life, focusing on habits makes a lot of sense (Main source for this part: Pavlok.com)
  • 10. Definition • Habits = anything that we do without conscious thought
  • 11. Psychology behind habit formation • We are not born with habits • Habits free up time and energy • This is why you have great ideas while you are taking a shower, or walking – your actions are automatic so your mind is free to thing about something else
  • 12. Psychology behind habit formation • Habits by themselves are not the problem
  • 13. Psychology behind habit formation • BAD habits are the problem • The unproductive and unhealthy ones are
  • 14. Psychology behind habit formation • Complex habits are just a combination of several smaller habits that are being performed in succession. • The completion of one smaller habit triggers another.
  • 16. Three-step process • Cue = the trigger, the motivator to do something • Routine = Action that we perform • Reward = (Positive) result
  • 17. Three-step process • Example: Chocolate bar at supermarket checkout • The first time you did it, it was a conscious decision. • After the first time, the brain doesn‘t even think about what is happening. The habit is triggered automatically. • Eventually, the cue will trigger a craving for the reward, leading to action
  • 18. Three-step process • As long as there is a consistent cue and a pleasurable reward, you‘ll form a habit. • This leads to habits that we don‘t really want
  • 19. Three-step process • We can use this process to our benefit • We can identify habits that are desirable and use the cue-routine-reward process to ingrain them into our everyday life • We can also use this process to change our habits.
  • 20. Changing habits • It is very hard to destroy habits. Instead, they should be replaced. • The best way to replace habits is to keep the same cue and reward, and replace the routine. • Example: Instead of eating ice cream you have a bowl of frozen berries, fulfilling the desire for a cold treat.
  • 21. Changing habits • Willpower alone is not sufficient. • Habits cannot be formed from brute force alone. You‘ll fail if your method relies on willpower alone. • You need to have a reason. You need to know the WHY, the big-picture goal.
  • 22. „Motivation is what gets you started. Habit is what keeps you going.“ - Jim Rohn
  • 23. Microhabits and Small wins • One large obstacle is lacking the ability to complete the target action (Stanford psychologist BJ Fogg) • Solution: – Focusing on Microhabits and Small Wins – Instead of wanting to meditate for 20 minutes, you just do a 10 sec meditation every day, doing two mindful breaths
  • 24. Success Spiral • Once a small win has been accomplished, forces are set in motion that favor another small win (Prof. Alan Krueger)  Success spiral
  • 25. How to motivate employees? • Help them perform a small win every day
  • 26. Peer Support • People might be skeptical about their ability to change if they‘re by themselves, but a group will convince them to suspend disbelief. A community creates belief (Lee Ann Kaskutas) • Example: 12 Step Groups e.g. Alcoholics Anonymous
  • 27. Reward and Punishment • One way to establish new habits is to have an accountability partner • You check in with your accountability partner every day • If you don‘t do your habit, you have to take a punishment (e.g. blame or paying money) • If you succeed, you get rewarded by being praised
  • 28. Example: Excercising • Instead of 30 min workouts, just start with a microhabit • 7 Min Workout every day, no matter what • Do this for 20-30 days in a row, don‘t miss one day
  • 29. Example: Pavlok • There are many wearable devices. • Most focus on tracking, but the biggest problem is not tracking • The biggest problem is motivation • Pavlok is one of the first devices that aspires to change that • Science: Pavlovian Conditioning – Dogs get meat powder after bell – Ringing bell enough to get saliva running
  • 31. Example: Pavlok • Overview: https://www.youtube.com/watch?v=LYvpvz_b zmI • Science: https://www.youtube.com/watch?v=FP88Gji9 8sU
  • 32. Example: Pavlok • Pavlok combines (social) penalties, accountability and rewards • Stimulation is not only through positive things (rewards), it‘s also through the fear of loss, or the fear of a negative stimuli
  • 33. Example: Pavlok • Pavlok combines (social) penalties, accountability and rewards • Stimulation is not only through positive things (rewards), it‘s also through the fear of loss, or the fear of a negative stimuli
  • 34. Example: Pavlok • Example: Wake up without hitting the „snooze“ button • Every time who hit the „snooze“ button, you get an electric shock
  • 36. What is Meditation? • To meditate = to cultivate • Cultivate what? Cultivate the mind, cultivate certain human qualities
  • 38. Brain Activity • Anterior cingulate cortex • Plays a role in: – Regulating blood pressure and heart rate – Rational cognitive functions, such as reward anticipation, decision-making, empathy, impulse control, and emotion
  • 39. Meditation Research • Meditation and its effect on brain activity and the central nervous system became a focus of collaborative research in neuroscience, psychology and neurobiology during the latter 20th century • Since 1987: Mind and Life Conferences Co- Founded by Dalai Lama, dedicated to exploring the relationship of science and Meditation/Buddhism
  • 40. Mind & Life Institute „The Mind & Life Institute is a non-profit organization committed to building a scientific understanding of the mind as a way to help reduce suffering and promote human flourishing. To accomplish this, we foster interdisciplinary dialogue between Western science, philosophy, humanities, and contemplative traditions, supporting the integration of first-person inquiry through meditation and other contemplative practices into traditional scientific methodology. “ - www.mindandlife.org
  • 42. EEG Studies • Studies found that meditation lowers theta waves (4–8 Hz) and alpha waves (8–12 Hz) (Cahn and Polich, 2006) • Findings suggest that in a meditative state a person is more relaxed but maintains a sharp awareness.
  • 43. EEG Studies • Increase in the specific frequencies expressed in the alpha range, increased alpha band power, and an overall slowing (reduction in frequency) in EEG activity in experienced meditators versus less experienced meditators while meditating (Kasamatsu and Hirai, 1966)
  • 45. fMRI Studies • Increased activity in the anterior cingulate cortex, frontal cortex, prefrontal cortex and cingulate cortex (Holzel et al, 2007) • Indicates greater sensitivity to emotional expression and positive emotion due to the neural circuitry activated (Davidson et al, 2008)
  • 46. fMRI Studies • Evidence to suggest meditation plays a protective role against the natural reduction in grey matter volume associated with aging • Which plays a role in learning, cognitive flexibility and attentional processing. This could suggest a better attentiveness in aging meditators versus non-meditators (Pagnoni et al, 2007)
  • 47. fMRI Studies • Long-term meditation practitioners have also shown to have a higher tolerance for pain (Grant et al, 2009) • Meditation increases self-regulation and attentiveness (Fox et al, 2014)
  • 48. Meditation Research • Kaul et al. found that sleep duration in long-term experienced meditators was lower than in non-meditators and general population norms • Meditation induces a host of biochemical and physical changes in the body collectively referred to as the "relaxation response“, including changes in metabolism, heart rate, respiration, blood pressure and brain chemistry (Benson, 1997)
  • 49. Western therapeutic use • Meditation has entered the mainstream of health care as a method of stress and pain reduction. • Example: Mindfulness-Based Stress Reduction (MBSR) by Jon Kabat-Zinn
  • 50. Decreased processing • Brain stops processing information as actively as it normally would, shown by decreased beta waves
  • 52. Survey of Beginners • People who meditated for at least one month reported: – 75% said meditation improved their focus at work – 90% learned skills that they could apply to other areas – 73% experienced spiritual or emotional changes (via https://www.lift.do/meditation)
  • 53. Cognitive control • Meditation requires a strong cognitive control • This is why it cannot be practices by children and teenagers, because they haven‘t fully developed their cognitive abilities • For children and teenagers, the most important factor is role-modeling, by parents, teachers and other people.
  • 54. Biofeedback • Can you increase the efficiency of meditation by applying biofeedback? • Experiment: – Electrodes were implanted in the brain of rats – Pleasurable sensations could be stimulated by pressing a button – The pleasure was so intense, that rats stopped doing other activities, including sex and eating – Rats died from exhaustion – Conclusion: Applying biofeedback can be dangerous
  • 55. Change your Mind • http://youtu.be/vbLEf4HR74E?t=13m37s
  • 56. Meditation as a Trend • Studies suggest that one million more Americans take up meditation every year - mostly in healthcare contexts (...) because they're suffering from chronic pain or post-traumatic stress. http://www.huffingtonpost.com/jay-michaelson/sn-goenka-dead_ b_4016374.html
  • 57. Meditation as a Trend • Google, Twitter, Apple, or dozens of other technology companies using mindfulness to improve the performance and well-being of employees http://www.huffingtonpost.com/jay-michaelson/sn-goenka-dead_ b_4016374.html
  • 58. Meditation as a Trend • Economic benefit: decrease healthcare costs, improve productivity, and speed processes of healing http://www.huffingtonpost.com/jay-michaelson/sn-goenka-dead_ b_4016374.html
  • 59. What is Meditation? • Meditation is the process of focusing and watching the mind. That's it. It doesn't matter how you sit, if you sit, or even how long you do it, as long as you give the mind time to slow down. You can meditate while eating, running, even going to the bathroom. Why? Because it's in the intention, not the action -- it's the how, not the what. Source: http://www.huffingtonpost.com/jay-michaelson/meditation-on-the- run_b_578104.html
  • 60. What is Meditation? • The point of meditation is not to sit in the shape of a pretzel or chant in Sanskrit. These are the means, not the end. The point is: focus and watch the mind. Mostly, this is accomplished by not-doing: not thinking, not getting things done, not rushing, not trying to accomplish a goal. Just sit for a moment, right now, without seeking or desiring anything at all. http://www.huffingtonpost.com/jay-michaelson/meditation-on-the-run_ b_578104.html
  • 61. What is Meditation? • As neuroscientists have verified, these practices are just like lifting weights: they cause part of the mind to strengthen, and grow. More time spent with meditation, more synaptic connections in the pre-frontal cortex. http://www.huffingtonpost.com/jay-michaelson/meditation-on-the-run_ b_578104.html
  • 62. 2500 years ago • 2,500 years ago, a renegade Indian prince proposed that it is possible to unlearn the basic human tendencies toward wanting the pleasant, hating the unpleasant, and ignoring the neutral, and in so doing to suffer less, grow wiser, and act more compassionately.
  • 63. 2500 years ago • He became known as the Buddha • Quickly, this teaching, became what its founder claimed it wasn't: an ideology, even a religion. Subsequent teachers said the path is too difficult, so we must pray to semi-divine beings and hope that they will help us. Or it's only for some people and not for the rest of us. And so on.
  • 64. 2500 years ago • The Buddha did not understand the brain scientifically, but he did understand the mind experientially. It is possible, he found, to upgrade your mind through the practice of meditation, just as today you might upgrade your biceps by doing curls at the gym. Source: http://www.huffingtonpost.com/jay-michaelson/ meditation_b_3741544.html
  • 65. Negativity Bias • Dr. Laura Kiken and Dr. Natalie Shook investigated whether meditation could reduce negativity bias. They learned that just one 15- minute meditation session was all it took to reduce someone’s susceptibility to negativity bias and help them think more positively. http://blog.lift.do/meditation-reduces-negativity-bias-interview-dr-laura- kiken-dr-nat/ http://spp.sagepub.com/content/early/2011/01/08/194855061039 6585.abstract
  • 66. The Wandering Mind • Did you know that your mind wanders about 50% of the time? (Source: Harvard University)
  • 67. Focus • Meditation retrains your brain to focus on one task at a time. One study at Stanford University found that people with just 8 weeks of mindfulness meditation practice stuck to tasks longer and switched tasks less frequently than people with no meditation experience. (...) In Lift’s own research, 75% of people who meditated reported an increase in focus at work within 1 month of their practice. http://meditationbook.lift.do/2014/07/productivity/
  • 68. The Muse • Heart rate monitor for the mind • Realtime biofeedback • Video: http://store.choosemuse.com/products/muse
  • 70. Applied meditation • What do we do with this awareness? • How do we spend our limited time as a human?
  • 71. Applied meditation • I believe that these things can help us focus on what is really important, to make the world a better place
  • 72. Focusing on the real problems • Focusing on the 99% • Global warming is real • Depression, addictions, suicides are real • Feeding 10 billion people is real
  • 74. Focusing on the real problems • We are a family of 7 billion people (soon 10b) • We need awareness about ecology, ending violence, mental wellbeing • We need to focus more on basic human values and what the Dalai Lama calls „moral ethics“ • A lot of progress has been made in 20th century (civil rights, human rights). This trend needs to continue!
  • 75. How will the world look like in the year 2099?
  • 76. Focusing on the real problems • We are a family of 7 billion people (soon 10b) • Why not focusing on things that will improve humanity in 100 years? • We need more people who think long-term and globally
  • 77. People like Leila Janah are already doing it!
  • 78. Focusing on the REAL problems • We are a family of 7 billion people (soon 10b) • Why not focusing on things that will improve humanity in 100 years? • We need more people who think long-term and globally
  • 80. Why did I start ZenFriend.com? • Meditation very important part of my life – Helps me get aware of the truly important things – Helps me to live a more meaningful life – Helps me find a healthy balance in life
  • 81. How I Simplified my Life: http://remo.fm/2010/03/21/how-i-simplified-my-life/
  • 82. My Street Living Experiences Bielefeld 2011: http://remo.fm/2011/07/15/street-living-experiences/
  • 83. My Street Living Experiences Basel 2014: http://remo.fm/2014/09/14/street-retreat-2014/
  • 84. My Street Living Experiences Basel 2014: http://remo.fm/2014/09/14/street-retreat-2014/
  • 85. Why did I start ZenFriend.com? • Used Runkeeper successfully for my running
  • 89. Idea: Runkeeper for my meditation practice
  • 95. Vision/Mission: Motivate millions of people to meditate daily
  • 96. ZenFriend.com • Why? – My experience is that you cannot sustain meditation on your own – I visit 2-3 group meditations every week and it‘s fundamentally important for my own practice – Combine the best of online/mobile/offline
  • 97. ZenFriend.com • Downloaded 10.000 times • Daily used by 400-500 people
  • 98. ZenFriend.com • Future developments: – Add audio/video instructions – Connect with Biofeedback devices through APIs – Groups where people can exchange experiences and connect even more deeply – Synchronized meditations (meditate at the same time with other users) – Offline/Online combination, meeting people in real life
  • 99. Your Help is Appreciated • We don‘t have a marketing budget. Please tell one friend or relative about it or share this presentation via slideshare.net/remouherek! :) • Basic Version is FREE :) • 7 Day Trial of Premium version is FREE • iPhone only (Android coming soon)
  • 100. Thank you! Blog: remo.fm Twitter: @remouherek Email: remo.uherek@gmail.com Slides: slideshare.net/remouherek http://zenfriend.com