The document discusses the fundamentals of design thinking. It provides an overview of the design thinking process, which includes understanding people and context, creating solutions through building and testing, and delivering solutions through a beta or agile approach. The document also notes that design thinking can have positive impacts on companies by creating consistency, forging alliances, and helping win the talent war.

2. Jay Peters, Park Design Management
Design thinking is design,
but (also) for non-designers
.
AMS DIXON // TEC conference 20192 |
(Service) Design is making
something better for someone
Design has purpose
.

3. Jay Peters, Park Design Management
Design thinking is design,
but (also) for non-designers
.
3 |
Myaddon.be // Marie Van den Broeck

4. Design thinking Fundamentals : What design can do
4 |

5. Design thinking Fundamentals : Process
5 |
Research Design
ResearchWish Analyse TestingIdea World
Re s e a rc h s p a c e S o lu t i o n s p a c e
DESIGNING THE
RIGHT THING
DESIGNING THE
THING RIGHT
Understand DeliverCreate

6. Design thinking Fundamentals : Process
UNDERSTAND
• People
• Context
• Interaction
CREATE
• Build
• Test
• Learn
DELIVER
• Beta/ agile approach
• Integrate or not
• Create feedback loop
6 |

7. Design thinking Fundamentals : Understanding people
7 |
Ideo// //Froukje Sleeswijck Visser

8. Design thinking Fundamentals : 6 pillars
8 |

9. “Humanizing Business”
What’s your excuse?
Tobias Haug, Chief happiness officer, SAP
Design (thinking) is a culture catalist

10. Design thinking Fundamentals :
Company impact
10 |

11. Design (thinking) creates consistancy across touchpoints
11 |

12. Experiences //create ambassadors // create business!

13. Design (thinking) processes forge alliances!

14. Design (thinking) makes you win the war on talent!

15. Antwerp Management School
Thank You!!
Remco.Lenstra@ams.ac.be
Remco Lenstra
Oktober 2019