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Creel is a social monetization system that merchants add to their website or mobile app at no cost

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Creel is a social monetization system that merchants add to their website or mobile app at no cost

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Creel is a social monetization system that merchants add to their website or mobile app at no cost. With this simple plug- and-play solution their customers can trade any type of virtual currency while also extending their time on the merchant’s platform. The users allocate the amount of virtual currencies they want to use through Creel. These funds can now be redeemed instantly across any platforms in every available currency. For merchants and users alike, this global system gives instant value to unused assets and adds purchasing power for the consumer.

Creel is a social monetization system that merchants add to their website or mobile app at no cost. With this simple plug- and-play solution their customers can trade any type of virtual currency while also extending their time on the merchant’s platform. The users allocate the amount of virtual currencies they want to use through Creel. These funds can now be redeemed instantly across any platforms in every available currency. For merchants and users alike, this global system gives instant value to unused assets and adds purchasing power for the consumer.

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Creel is a social monetization system that merchants add to their website or mobile app at no cost

  1. 1. v COMPANY CONFIDENTIAL 1 DIGITAL COMMERCE STARTS WITH...
  2. 2. What is Creel? Creel is a social monetization system that merchants add to their website or mobile app at no cost 1. With this simple plug- and-play solution their customers can trade any type of virtual currency while also extending their time on the merchant’s platform 2. The users allocate the amount of virtual currencies they want to use through Creel. These funds can now be redeemed instantly across any platforms in every available currency 3. For merchants and users alike, this global system gives instant value to unused assets and adds purchasing power for the consumer 4. COMPANY CONFIDENTIAL 2
  3. 3. OUR CREW Thomas Labenbacher Anton Schmidbauer Reinout te BrakeSusanne Waldau Franz Jachim COMPANY CONFIDENTIAL 3 CEO CTO COO Biz Dev Director Advisor
  4. 4. Everyone has digital assets such as airmiles, loyalty points, in-game credits etc. Billions of digital assets therefore remain unused Unspent digital assets represent a real monetary value No other solution has extensive offering of products which digital assets can be spent on CURRENT SITUATION COMPANY CONFIDENTIAL 4
  5. 5. GLOBAL LOYALTY MARKET MARKET SIZE IN $BN 900Millions of customers ... waiting for relevant services such as gaming, music, video & online publications 25%of loyalty systems reward engagement 70%of consumers ready to change behaviour WRONG INCENTIVE How important are coupons or rewards that I can use where I want? Reward me instantly with digital goods? 60% of brands Important to 80% of consumers 60% of brands Important to 80% of consumers OPPORTUNITYWITH CREEL! COMPANY CONFIDENTIAL 5
  6. 6. A LITTLE ANECDOTE “Being a Plants vs Zombies buff, going through each level with military precision, I am not one for loosing. When my credits were running out the other day, and I simply couldn’t use any power-ups to complete the level, I wished there was a way I could’ve use loyalty points to get ahead of the game. Creel would have been the perfect solution.” - Reinout te Brake co-founder iQU, investor & gaming guru COMPANY CONFIDENTIAL 6
  7. 7. ONE SOLUTION FITS ALL • Everyone has digital assets; e.g. collecting them through their favourite loyalty programs (Miles & More, Tesco Club, Nectar, Deutschland Card etc.), buying them in games or earning them through activities • By signing up to Creel you not only grow your revenues on exchange, but increase engagement, gain and retain customers, resulting in increased Life Time Value (LTV) • Creel lets your customers exchange their loyalty points for any products offered by you COMPANY CONFIDENTIAL 7
  8. 8. ECOSYSTEM REDEEM POINTS CREEL airmiles collect social / digital assets multi-partner programs loyalty programs CONSUMER I. Exchange spend earn II. Earn digital assets through offers on Creel (advertisement) Consumers can send assets to any personal contact via email, mobile, Facebook, Twitter, etc, thereby stimulating social engagement & promotion earn COMPANY CONFIDENTIAL 8 € £
  9. 9. TURNING CHURN INTO PROFIT € € € € € € € € merchant (if wanted) to have a closed to drop off, you are able to The players You keep the Creel offers the ecosystem When gamers are about retain them by cross-promotion & virtual currency exchange through Creel, allowing them to take any currencies across your game portfolio keep playing & spending players and the revenuesCOMPANY CONFIDENTIAL 9
  10. 10. BUSINESS MODEL PROMOTION MERCHANT USER CREEL SPENDING MERCHANT CREEL USER LOYALTY PROGRAM Multi - partner program (collecting) 10 POINTS (€1) 10 SILVER SETTLEMENT €1 - 0.7 = €0.3 Creel takes 30% the value of the transaction 0.7 (70% of the value of the transaction) GAME CURRENCY* ( earn, buy etc.) 10 GOLD 10 GOLD exchange exchange 10 SILVER 10 SILVER Engagement through exchanging digital assets with other users GAME CURRENCY* ( earn, buy etc.) 30 DIAMOND 30 DIAMOND 10 SILVER * RATE TO BE SET BY MERCHANT Promotions offered by merchants 1 2 3 MONETISATIONENGAGEMENT COMPANY CONFIDENTIAL 10
  11. 11. MAKING IT EASY The game is downloaded by the consumer in the store. In the game the consumer will be informed, that he can use Creel and will be prompted to open a Creel account Creel will prompt the user to connect the virtual currencies/ apps the consumer is using Now Creel can be used across all the partners of Creel Scenario - using Creel when running out of credits The app informs the consumer that he has not enough currency to continue Would he like to continue with Creel? If yes, the back-end of Creel will automatically take the following steps: a) The system will try to monetise by exchanging virtual currency in the Creel wallet (e.g. loyalty points), for the game currency (Monetisation) b) If there is no match from monetisation, Creel will try to find another Creel user who would like to exchange (Engagement) c) If no Creel users can be matched, the game developer (if he approves) will offer credits to make sure the consumer is staying in the game (Promotion) d) If none of these options exist, the user will be asked e.g. to watch an advert and will receive the virtual currency he needs (Advertising) 1 2 3 4 COMPANY CONFIDENTIAL 11
  12. 12. BUSINESS CASE* 15 mio loyalty program users Overlap between game & loyalty is potentially 2 mio Of 2 mio, 30% will use Creel €1.3 p.m will be spent in the game Potential revenue for my game: 15 mio loyalty program users Out of 13 millions 1 may be able to acquire 1.3 p.m will be spent in the game Potential extra revenues for my game: EXISTING USER NEW USER 600K users €760K p.m. 250K users €325K p.m. Total benefit of €1,085 mio p.m. *Example UK COMPANY CONFIDENTIAL 12
  13. 13. ROADMAP 2015 - 2016 PRODUCT Viral marketing services (GetSocial integration) SERVICE User sends or requests in-game currency from a friend outside of the app User requests in-game currency from the community within the app PARTNERING Select value chain service to be added BENEFITS Retention and monetization PRODUCT Creel voucher solution SERVICE Users get voucher for an activity and can exchange or transfer it to the game MARKETING Promoting service via TV campaigns and online advertising with RTL Group PARTNERING Start integration with technical provider of loyalty programs BENEFITS Service extension PRODUCT Creel advertising solution SERVICE User can load his Creel wallet with virtual currencies through activities, i.e fill out a survey and get 100 credits BENEFITS Creel, a marketing tool for user acquisition SEPT OCT-NOV DEC-JAN FEB-MAR PRODUCT Creel Exchange Service FOCUS Start integration of games Start integration of loyalty programs BENEFITS Engagement and promotion COMPANY CONFIDENTIAL 13
  14. 14. ROLLOUT 2015 - 2017 AUSTRALIA SOUTH KOREA SOUTHAFRICA TURKEY CHINA RUSSIAGERMANYUNITED STATES BRAZIL UNITED KINGDOM 2015/2016 COUNTRY ROLLOUT 2017 COUNTRY ROLLOUT COMPANY CONFIDENTIAL 14
  15. 15. MULTI - PARTNER LOYALTY PROGRAM COMPANY CONFIDENTIAL 15 (Multi-Partner) Loyalty Program* Media Partner* Target Launch* Potential Gamer/Market (mn) GERMANY UNITED KINGDOM EUROPE RUSSIA TURKEY BRASIL Country Com ing soon 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 2016 2016 2016 *Changes may be applicable 2015 2015 2016
  16. 16. TRANSPARENT & SEAMLESS No hidden fees, no extra fees to third parties (Apple, Google etc) The exchange is simple and transparent for both merchant and consumer Business model and earnings are easily managed and converted to your bottom line Integration is fast and easy; only 5 lines of code is required There are no fees to sign up to Creel 1 2 3 4 5 COMPANY CONFIDENTIAL 16
  17. 17. GET STARTED NOW WITH CREEL COMPANY CONFIDENTIAL 17
  18. 18. DIGITAL COMMERCE STARTS WITH CREEL www.creel.me info@creel.me COMPANY CONFIDENTIAL

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