Snapshot on Frozen Yogurt Market of India

1. 1© 2015 Refract Consulting
FROZEN YOGURT MARKET IN INDIA
KEY TRENDS
 Frozen Yogurt Market is growing at an impressive CAGR of over 50%
 Cocoberry, launched in 2009, was the first brand to retail frozen yoghurts in the country
 In terms of pricing, international chains are premium and costlier than the packaged
yogurts
 Cocoberry claims to be a premium product at reasonable prices where pricing
begins at INR 32 while other players offer an average minimum price of INR 65-70
 Most yogurt players rely on sampling and direct engagement activities to appeal to the
taste buds of the discerning Indian customer12
 Companies like Yogurtry and Berrylite have plans to expand their presence in India
95%
5%
Packaged Yogurt Frozen Yogurt
85%
15%
YOGURT MARKET SIZE IN INDIA
750 CRORE, 2012 1200 CRORE (e), 2015
CAGR: 15%
Name of
brand
Start
Year in
India
Parent
Country
Number of
outlets
Presence in no.
of cities
Cocoberry 2009 India 32 7
Kiwi Kiss 2010 Canada * 2
Red Mango 2012 USA 15-20 *
Yogurberry 2013 South Korea 7 5
Yoforia 2012 USA 11 7
Ci Gusta 2012 Italy 2 3
Pinkberry 2012 USA 3 3
Menchie’s
Frozen Yogurt
2013 USA 2 2
SNAPSHOT OF KEY FROZEN YOGURT [RETAIL] BRAND IN INDIA
* Information not confirmed
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