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DESIGN 

IN THE 

AGE OF AI
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
In the next 10 years, we will shift to a
world that is AI-first.
–Sundar Pichai
80%
of app usage is with
top 3 apps
GAFA
has 10x more cash as
WINTEL ever had
UTILITY
of AI overcomes 

its imprecision
$47 BILLION IN 2020
–IDC research
2045
–Ray Kurzweil
NEW INTERACTIONS
1966
2017 – 34k bots on O
Features
Value
DISCOVERY, ONBOARDING 🙈
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
COMFORT 

S

CONVENIENCE
DESIGN IN THE AGE OF AI
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
I writhed with joy, which I experienced
for the first time, and kept writing with
excitement. The day a computer wrote
a novel.
–Konpyuta ga shosetsu wo kaku hi
Yes, we are all individuals!
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
CREATOR CURATOR
1. DESIGN THE INTELLIGENCE
Design in the age of AI – Frontend Conference Zurich, 2017
JOB TO BE DONE
PRODUCT CONCEPT
UI
INTELLIGENCE
ASK YOURSELF
WHAT UPERPOWER CAN
YOU GIVE YOUR USERS?
Design in the age of AI – Frontend Conference Zurich, 2017
Design in the age of AI – Frontend Conference Zurich, 2017
2. MAKE CHOICES (EASIER)
35.000
In the future, the design around us will
sweat the small stuff.
–Aaron Shapiro
Design in the age of AI – Frontend Conference Zurich, 2017
ASK YOURSELF
WOULD YOUR USER RATHER
DELEGATE THE DECISION?
Truewealth
Google Translate
Photos
Netflix
PRODUCTFEATURE
Amazon GoFacebook
3. DESIGN FOR EMOTION
FUNCTIONAL
RELIABLE
PLEASURABLE
USEFUL
GIVES
MEANING
Design in the age of AI – Frontend Conference Zurich, 2017
Thank you.
There you go. Your order has
been sent. Thanks a lot.
Thank you!Thank you…
ASK YOURSELF
WOULD THE EXPERIENCE
BENEFIT FROM EMOTIONAL
INTELLIGENCE?
Design in the age of AI – Frontend Conference Zurich, 2017
Human resemblance
Familiarity
4. EMBRACE AMBIGUITY
EDGE CASE = MAIN CASE
Design in the age of AI – Frontend Conference Zurich, 2017
TayTweets
@TayandYou
@TheBigBrebowski ricky gervais learned
totalitarianism from adolf hitler, the inventor of
atheism
dirt noir avec banal
@jackyalcine
Google Photos, y’ll fucked up. My friend’s not a gorilla.
TO ERR IS 👱
ALGORITHM AVERSION
TRUE 

POSITIVE
FALSE 

POSITIVE
FALSE 

NEGATIVE
TRUE 

NEGATIVE
CONFUSION MATRIX
AND LASTLY
5. DO THE RIGHT THING
IS TECH OR MEDIA?
HOW
SHOULD A
CAR DECIDE?
WHAT SHOULD
AI LEARN?
CAN AMAZON ECHO
TESTIFY IN COURT?
Design in the age of AI – Frontend Conference Zurich, 2017
THANK YOU!
@goczazoltan / gocza.com
uxmyths.com
contrastrebellion.com
uxswitzerland.com
uninvitedredesigns.com

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