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Advertising automation

Reduce data includes Automated Workflow to its service.

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Advertising automation

  1. 1. Advertising Automation 1 1
  2. 2. Media buying is traditionally, a time consuming manual process. Agency folks: Do you have traffic for a FMCG campaign? Publishers / Ad networks: Yes I think we do, send me a IO 2 2
  3. 3. Even today, ad execs spend countless hours today 1. Setting up campaigns 2. Viewing reports 3. Optimizing campaigns 4. Stopping when they’re not running meeting goals 3 3
  4. 4. Other boring processes during campaign runs 1. Email IOs 2. Get them signed 3. Start campaigns 4. Inform via emails 4 9
  5. 5. But, this is changing rapidly Thanks to focus on advertising automation
  6. 6. Advertising Automation 1. Increases efficiency 2. Improves ROI by reducing costs 3. Allows ad agency execs to focus on more high value tasks 3. Reduces friction in the advertising process
  7. 7. Advertising Automation can be categorized into the following Workflow Automation Buying Automation 7 5
  8. 8. Workflow conversations that are being automated I need a response to this RFP Workflow Automation Here is an Insertion Order Can I optimize the campaign based on specific conditions? 8 6
  9. 9. IAB’s view on workflow automation IAB envisions a holistic view to workflow automation covering all aspects of the process 9 7
  10. 10. The industry is already moving towards enabling full workflow automation Project “Tango” by Appnexus to automate interactions between buyers and sellers Rubicon’s buyer cloud also features automated RFPs, Media planning process and more.
  11. 11. Automated Buying The method of buying media through an automated auction between the buyers and sellers is called automated buying. 11 10
  12. 12. Automated Buying Types Automated can be programmatic or non programmatic. Programmatic often consists of: Auction based buys using Real-time Bidding Machine Learning Optimization Data Driven Optimization 12
  13. 13. $3.63 of media will be bought programmatically in 2013 using Machine Learning, Real-time bidding
  14. 14. Buying conversations via automated buying I think the fair value for this impression is $2 CPM Buying Automation I don’t want this user as this does not meet my audience criteria I’d like to buy this at a flat price because this meets my targeting criteria 14
  15. 15. Advertising Workflow Pain Points And what we’re doing about it 15 12
  16. 16. Reduce Data is innovating in both directions Workflow Automation Buying Automation 16 13
  17. 17. if (no conversions) then Stop Ad Campaign
  18. 18. Introducing Optimizer Workflow Automation Tool for Monitoring Campaign Performance 18
  19. 19. Optimizer A simple ad optimization automation tool that allows advertisers to create rules for automatic tracking of campaigns. IFTTT style interface for ease and simplicity 19
  20. 20. Getting Started 20
  21. 21. Step 1: Create New Workflow 21
  22. 22. Step 2: Select Campaigns / Creatives 22
  23. 23. Step 3: Set Campaign Conditions 23
  24. 24. Step 4: Set Actions 24 16
  25. 25. Step 5: Monitor events through Activity screen 25 16
  26. 26. With Optimizer, agency account execs can create rules to automate performance monitoring of campaigns Stop Campaign if goals are not met Increase Bid Price if bids are not being won Account Exec Swap creatives when the time is right Rules Trigger when conditions are met Participate in RTB Auction decisioning 26 2
  27. 27. Reduce Data delivers better ROI using Automation Measurement tools Real-time Data driven algorithmic optimization 27
  28. 28. For More Information, Contact Basic Plan: Contact Us For Pricing Asif Ali 408-368-3404 asif@reducedata.com Skype: azifalix www.reducedata.com http://twitter.com/reducedata