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Information is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. And well-structured web content not only brings a bucketful of benefits to the user experience, but also delivers a deeper understanding of the content to us, the web professionals building that user experience.
Learning to focus on structural considerations—how content is built, organized, and connected across the experience—can change the way we work, fostering a more collaborative redesign process and enabling us to better execute our strategies. Using examples from several universities that recently overhauled their sites, this talk shows how structural approaches to content can:
* Make content easier to understand (and improve!)
* Enhance communications with stakeholders and across teams
* Lay a foundation to support future development, editorial work, and governance plans