1. Dance Floor
Theory

2. Dance Floor
Theory

3. Dance Floor
Theory

6. Which is the Better Dance?
A B

7. Which is the Better Dance?
A B

8. Which is the Better Dance?
A B

9. Which is the Better Dance?
A B

10. Which is the Better Dance?
A B

11. Which is the Better Dance?
A B

12. Which is the Better Dance?
A B

13. Which is the Better Dance?
A B

14. Which is the Better Dance?
A B

15. Which is the Better Dance?
A B

17. Where are the “Easiest to Retrieve” Memories?

19. =
=

20. =
=

21. =
=

22. Better
Dance

23. Better Better
Dance Brain

24. Better Better Better
Dance Brain Campus

25. Dance Floors
and
College Campuses
act the
SAME WAY.

26. The Dance Floor

27. The Dance Floor

28. The Dance Floor

29. N 1 2 3 4 5
Engagement

30. groups
ANYWHERE
act the
SAME WAY

33. N 1 2 3 4 5

34. 60-84%
of students will never
participate in a college
sponsored activity.
NSSE 2005

35. N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

36. Good Campus
N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

37. Leadership
Opportunity
Good Campus
N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

38. 5
4
3
2
{
1
60% - 84%
Apathy

39. OUR GOAL 5
4
3
2
1
(N)Apathy

40. 5
4
3
2
meh.
1
(N)Apathy

41. 5
4
3
hmmm . . .
2
1
(N)Apathy

42. 5
4
what’s in
it for me? 3
2
1
(N)Apathy

43. What am I 5
capable of?
4
3
2
1
(N)Apathy

44. What’s next
for me?
5
4
3
2
1

45. How can I
help?
5
4
3
2
1

47. {
5
4
Current 3
Engagement
2
1
(N)Apathy

48. {
5
4
Current 3
Engagement 2
1
Apathy

49. {
5
4
Current 3
Engagement 2
{
1
meh.
60% - 84%
Apathy

50. 5
4
3
2
1
Apathy

51. 5
4
3
2
Our Goal 1
X+1
moment
Apathy

52. 5
4
3
hmmm . . .
2
Our Goal 1
X+1
moment
Apathy
meh.

53. Maybe it’s not about marketing.

54. Increasing Relationships

56. Increasing Relationships
Blender Events

60. THE RED BALL PROJECT

61. The Rules

62. The Rules
- Bring It To Them

63. The Rules
- Bring It To Them
- Positive Reaction

64. The Goal:
Apathy
CONFUSE
60-84%
1
2
3
4
5

65. The Goal:
Apathy
CONFUSE
60-84%
SCARE 1
2
3
4
5

66. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots

70. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots

71. The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!

73. Anything is fun with...
Numbers &
Relationships

76. #1 - clearly alone

77. #1 - clearly alone
#2 - joins in...but

78. #1 - clearly alone
#2 - joins in...but
#2 - for laughs

79. #3 - joins in...and

80. #3 - joins in...and
they multiple...

81. #3 - joins in...and
they multiple...
EXPONENTIALLY

82. THE TIPPING POINT

83. Will Follow
70%
THE TIPPING POINT

84. Will Follow
20%
70%
THE TIPPING POINT

85. Will Follow
10%
20%
70%
THE TIPPING POINT

86. Will Follow
10% STOP BEING
20%
#1
70% START BEING
#3
THE TIPPING POINT

87. Find
A
Parade
And
Support
It

89. X+1
“The Moment”

90. X+1
“The Moment”

92. Leadership
Opportunity
Good Campus
N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

94. No

95. No Yes

96. The Steps

97. The Steps
1) Introduce Yourself

98. YOUR STATE

99. YOUR STATE Your state has 3 parts:

100. YOUR STATE Your state has 3 parts:
Thoughts

101. YOUR STATE Your state has 3 parts:
Thoughts
Emotions

102. YOUR STATE Your state has 3 parts:
Thoughts
Emotions
Physiology

103. YOUR STATE
Your State = Your Outcome

104. YOUR STATE

105. YOUR STATE
Dancing

106. YOUR STATE
Dancing
Kissing

107. YOUR STATE
Dancing
Kissing
In Class

108. YOUR STATE

109. YOUR STATE
Change
1
Change all
3

110. The Steps
1) Introduce Yourself
2) Introduce People To Each Other

111. Focus Less on
the event
and
more on the
introductions at the
event.

112. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
3) Make Small Groups

113. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
3) Make Small Groups
4) Get Out Of The Way

114. Connect them:

115. Connect them:

116. Connect them:

117. Connecting You

118. Connect them:

119. Connect them:

120. Connect them:

121. Connect them:

122. Connect them:

124. GREAT DANCE

125. GREAT DANCE
GREAT CAMPUS

127. GREAT DANCE
GREAT CAMPUS

128. Be the spatula

129. You

130. New
En ergy

131. You (only bigger)

132. Yay!

133. Yay!
Text

134. meh.
Yay!

135. Oh my
Text

137. Yay!

138. Yay!
tom@redroverhq.com
@tomkrieglstein

141. Dance Floor
Theory
tom@redroverhq.com
@tomkrieglstein

142. Dance Floor
Theory
tom@redroverhq.com
@tomkrieglstein

143. Dance Floor
Theory
tom@redroverhq.com
@tomkrieglstein