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CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:TRANSAMERICATALKSDOLLARSANDSENSE
MOSTCOMMUNITY INSPIREDCAMPAIGN
200+
77.3MILLION
IMPRESSI...
CAMPAIGN SUPERSTAR:THESEARETHEDROIDSYOU’RELOOKINGFOR
Despite the poor reputation banners get, Android understood the strat...
CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
BESTBRANDEDCONTENT
“Hey reddit, if we made a Mega Huge Ga...
This is the best performing banner ad in reddit history
CAMPAIGNSUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
PLAY
ME!
CAMPAIGNSTATS
LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS
FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGN SUPERSTAR:COMPUTERSLAPGAMECONTE...
CLICKTHROUGHTOPLAY
Computer	
  Slap	
  
Brad’s	
  Slap-­‐A-­‐Palooza	
  
Slaptop	
  Pinball	
  
Brad’s	
  Slap	
  Factory	...
CAMPAIGNSTATS
BESTNEWBRAND
CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Te...
GETTELEPORTEDWINNER:/U/ag11600
PLAY
ME!
CAMPAIGNSTATS
CAMPAIGNSUPERSTAR:COMMUNITYCREATEDPLAYLISTS
COMMUNITYBRANDOF THEYEAR
BRANDINTERACTIONS
450+
2300+
TOTALCOMME...
CAMPAIGNSTATS
CAMPAIGNSUPERSTAR:NEWBELGIUM’SPHOTOSHOPBATTLE
BEST SUBREDDITCAMPAIGN
50+CONTENTSUBMISSIONS
reddit: consider ...
BRANDSTATS
CAMPAIGN SUPERSTAR:REDDIT’S INNAGURALMAKER’SDERBY
BRANDOFTHE YEAR
CAMPAIGN COMMENTS
CROSSPLATFORM SHARES
1,500+...
CAMPAIGNSUPERSTAR:REDDIT’SINNAGURALMAKER’SDERBY
KEEPING THE MOMENTUM :12DAYS OFCHRISTMAS
The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community t...
When done correctly, reddit is the most engaging advertising platform on the internet.
ONYOURBRANDS SPONSOREDCONVERSATION
...
CAMPAIGNSTATS CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN BESTBRANDEDCONTENT “Hey
CAMPAIGNSTATS CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN BESTBRANDEDCONTENT “Hey
CAMPAIGNSTATS CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN BESTBRANDEDCONTENT “Hey
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CAMPAIGNSTATS CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN BESTBRANDEDCONTENT “Hey reddit Brands of the Year 2014

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CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
BESTBRANDEDCONTENT
“Hey reddit, if we made a Mega Huge Game Day Ad targeted just at reddit,
what should be in it? Tell us and we’ll make it.”
CAMPAIGN
COMMENTS850+
90,000+
VIEWSINONEDAY
( ͡° ͜ʖ ͡°)
“We also worked with reddit to
create a transparent branded
post aimed at our marketing
averse audiences. The honesty
worked and it surpassed
projections by 1000%.”
– Sr. Project Creative, Droga 5
REDDIT WAS A COMPONENT OF THIS
#1ADCAMPAIGN
OF2014
AS VOTED BY ADWEEK
#1PERFORMING
REDDITBANNER
OF ALL
TIME

Veröffentlicht in: Marketing
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