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reddit Brands of the Year 2014

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reddit Brands of the Year 2014

  1. CAMPAIGNSTATS CAMPAIGN SUPERSTAR:TRANSAMERICATALKSDOLLARSANDSENSE MOSTCOMMUNITY INSPIREDCAMPAIGN 200+ 77.3MILLION IMPRESSIONS 132KPEOPLEREADTHE REDDITINSPIREDPOSTS ANDSPENTOVER 6MINOFENGAGEMENTTIME ONEACH COMMUNITYCOMMENTS Recognizing that the #1 answer to the question “What do you wish they taught you in high school” was always about personal finance, Transamerica asked reddit what they wanted to know more about. And then delivered.
  2. CAMPAIGN SUPERSTAR:THESEARETHEDROIDSYOU’RELOOKINGFOR Despite the poor reputation banners get, Android understood the strategic reach of reddit and nailed it. Utilizing our 300x100 and 300x250 roadblocks, the team for Android was able to build creative banners that complimented the space and helped tell a story. CAMPAIGNSTATS IMPRESSIONS 80,000+ 550MILLION+ BESTHOMEPAGE ROADBLOCK CLICKSDRIVEN
  3. CAMPAIGNSTATS CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN BESTBRANDEDCONTENT “Hey reddit, if we made a Mega Huge Game Day Ad targeted just at reddit, what should be in it? Tell us and we’ll make it.” CAMPAIGN COMMENTS850+ 90,000+ VIEWSINONEDAY ( ͡° ͜ʖ ͡°) “We also worked with reddit to create a transparent branded post aimed at our marketing averse audiences. The honesty worked and it surpassed projections by 1000%.” – Sr. Project Creative, Droga 5 REDDIT WAS A COMPONENT OF THIS #1ADCAMPAIGN OF2014 AS VOTED BY ADWEEK #1PERFORMING REDDITBANNER OF ALL TIME
  4. This is the best performing banner ad in reddit history CAMPAIGNSUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN PLAY ME!
  5. CAMPAIGNSTATS LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS FOREVERY SUBMISSIONTOTHECONTEST CAMPAIGN SUPERSTAR:COMPUTERSLAPGAMECONTEST BESTUSER GENERATEDCONTENT 25FULLYFUNCTIONAL GAMES SUBMITTED 107,000+ CLICKSDRIVEN EVERY SUBMISSION RECEIVEDAPRIZE LAPTOPS, GIFT CARDS, AND REDDIT SHIRTS FOR EVERY ENTRY Lenovo needed an 8-bit game to mirror the new season of their web series, Tough Season. They ran a competition, targeted to our development community, challenging users to create their own 8-bit games for a chance to win an assortment of prizes. In the end, Lenovo could only award their prizes to the top 5 games. But so many amazing games were submitted, Lenovo stepped up and bought EVERY users that submitted a reddit t-shirt as a huge thank you for their work.
  6. CLICKTHROUGHTOPLAY Computer  Slap   Brad’s  Slap-­‐A-­‐Palooza   Slaptop  Pinball   Brad’s  Slap  Factory   ‘Puter  Slap   So  Lenovo   Brad’s  Awesome  Fantasy   Football  Season   USERSUBMISSIONS Brad’s  Slapdown   Brad’s  Rough  DraC   Brad  the  Wrecker   Computer  Slap  2   Computer  Slaparino   Lenvolio   For  Those  Who  Do   Broken  Lenovos   Lenovo  Smash   Slaptop   Computer  Clasher   Lenovo  Game  Challenge   Sweet  Dreams   Brad’s  DraC  Day  
  7. CAMPAIGNSTATS BESTNEWBRAND CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED HUNDREDS 193,000+ WEBBY As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit as their platform of choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a friend. Users were challenged to submit “Why their community is the best” as an entry to the contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner received everything promised. Play on Marriott, play on. CLICKSDRIVEN OF BRAND/USER INTERACTIONS NOMINEE
  8. GETTELEPORTEDWINNER:/U/ag11600 PLAY ME!
  9. CAMPAIGNSTATS CAMPAIGNSUPERSTAR:COMMUNITYCREATEDPLAYLISTS COMMUNITYBRANDOF THEYEAR BRANDINTERACTIONS 450+ 2300+ TOTALCOMMENTS 10,000+SUBMISSIONS Everyone has songs that make them feel feelings. Spotify asked reddit over 30 different questions about songs that made them feel all kinds of different emotions. A few weeks and over 10,000 responses later and Spotify had enough content to create multiple reddit-inspired lists.
  10. CAMPAIGNSTATS CAMPAIGNSUPERSTAR:NEWBELGIUM’SPHOTOSHOPBATTLE BEST SUBREDDITCAMPAIGN 50+CONTENTSUBMISSIONS reddit: consider it your outsourced marketing department. Fat Tire did. 73,000+ CLICKS 49MILLION+ impressions served ( ͡° ͜ʖ ͡°)
  11. BRANDSTATS CAMPAIGN SUPERSTAR:REDDIT’S INNAGURALMAKER’SDERBY BRANDOFTHE YEAR CAMPAIGN COMMENTS CROSSPLATFORM SHARES 1,500+ OVER95% OVER 1,500 STEP1:Crowdsource fake horse names STEP2:Pick the top 10 (bonus points for Maker’s related names) STEP3:takeover reddit for a day long horse race STEP4:Profit.   OVER 84KCLICKS ANAVERAGEOF 4+MINTIMESPENTONAD 210MILLION+ IMPRESSIONSSERVED ( ͡° ͜ʖ ͡°) POSITIVESENTIMENT
  12. CAMPAIGNSUPERSTAR:REDDIT’SINNAGURALMAKER’SDERBY
  13. KEEPING THE MOMENTUM :12DAYS OFCHRISTMAS The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community to freshen it up.
  14. When done correctly, reddit is the most engaging advertising platform on the internet. ONYOURBRANDS SPONSOREDCONVERSATION THANANYOTHERPLACEONTHEWEB. YOURBRAND CAN CONNECT WITH WHOWILL ENGAGE LONGER (up to 4+ minutes) REDDIT’SSUPER-TARGETED MILLENIALAUDIENCE ANDMORE FREQUENTLY (upto3+ timesperday)

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