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Joomla SEO Presentation at Joomladay UK 2011
JoomlaSEo,[object Object],Joomla + SEO+ SH404SEF + SEO Strategy ,[object Object]
Agenda,[object Object],Introduction & Pretext,[object Object],SEO in General,[object Object],SERPS – Getting to the top and understandingwhy,[object Object],Joomla and SEO / SEF,[object Object],SH404SEF & redSHOP,[object Object],Implementationstrategies – Lazynesspaysoff!,[object Object],Best practises,[object Object],Questions,[object Object]
Short Introduction,[object Object],Ronni K. G. Christiansen,[object Object],CEO / System Architecht,[object Object],My projects:,[object Object],redWEB.dk,[object Object],redHOST.dk,[object Object],iRedHOST.com,[object Object],redCOMPONENT.com,[object Object],Joomla SEO Strategyteacher at International Business Collage, Denmark,[object Object]
SEO Starts at home!,[object Object],A paradigme changeon SEO,[object Object],Whyexternal SEO canbemeaningless,[object Object],Do yourhomework,[object Object],The foundation is the future – of yoursuccess!,[object Object]
SEO – The general headlines,[object Object],What is SEO?,[object Object],Meaningfullness,[object Object],Main parameters,[object Object],Page title,[object Object],Page heading,[object Object],SEF URL,[object Object],Meta description,[object Object],Content,[object Object],Internal link structure,[object Object]
Getting to the top of the searchengines,[object Object],Importance of foundation and code,[object Object],Ability to handle and alter the main parameters,[object Object],Goingoutside of the box – Longtail is good,[object Object],Landingpages – Match the content to the searchphrase,[object Object],Understanding the user (Meaningfullness),[object Object],Contentstructure,[object Object],Understanding language as a primary parameter,[object Object]
Joomla and SEO / SEF,[object Object],Joomladoespoor SEO (and SEF) (1.5 vs. 1.7),[object Object],Duplicatecontent,[object Object],Poorcode output,[object Object],Marginalizedcontrols,[object Object],Options to solveissues,[object Object],Templateoverrides,[object Object],3rd party SEO/SEF extensions,[object Object],Our case – SH404sef and why,[object Object],Control the code output and let do the work for you,[object Object]
Joomla SEO,[object Object],Is it worthspending ressources on SEO?,[object Object],YES,[object Object]
3rd Party - SH404sef,[object Object],Why did weutilize SH404sef in redSHOP,[object Object],Betterrouting, better options, integratedcontrols,[object Object],But whowears the pants?,[object Object]
Control your SEO through tags in the configuration,[object Object],Or directly on the product!,[object Object]
Implementationstrategies,[object Object],Lazynesspaysoff!,[object Object],Go for the most effectwith the smallest effort,[object Object],Workonlywhenneeded,[object Object],Selectyour fights,[object Object],Spreadsheetmania,[object Object],Guerilla approach,[object Object],Ask yourneighbour,[object Object],Ask yourcustomers,[object Object],Initial responses,[object Object]
Implementationstrategies,[object Object],Landing pages,[object Object],Campaign pages,[object Object],Theme pages,[object Object],Blog pages,[object Object],Search as a landingpage (redPRODUCTFINDER),[object Object],Externalefforts,[object Object],Contentplacement,[object Object],Link placement,[object Object],Linkfarms (non valuedlongterm),[object Object]
Best practises,[object Object],Remember the people!,[object Object],Understand the demand and segmentation,[object Object],Meaningfullness – in the long run. Thats the onlysustainablestrategy. Algorithmeschange – meaningfullnessdoesnt.,[object Object],Long tail gives better results / be specific it pays off.,[object Object]
Best practises,[object Object],Keep the best content on one domain,[object Object],Do syndication, content placement, external linkbuilding etc. but remember content is king and in the long run the right content on your domain is king.,[object Object],Consider multilingual approaches by cloning and subdomains or different TLDs per language.,[object Object],Use analytics as a tool for improving your work,[object Object],Keep expanding the spreadsheet,[object Object]
The end,[object Object],Questions?,[object Object],Thankyou for listening,[object Object]

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Joomla SEO Presentation at Joomladay UK 2011

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