GNUS Presentation April 2014

© 2013 Genius Brands International, Inc Page 1
Andy Heyward, Chairman & CEO

There is a most unusual sector that exhibits
extraordinary and timeless characteristics...

Consider the following facts:

Animated content is an evergreen and
lucrative business that transcends generations,
borders and trends.

Cartoons from 50 years ago are still among
the most popular properties featured on the
newest distribution platforms.

Media is ubiquitous in kids’ lives.
There has never been a better time to be in the
business of providing content for kids.

Children (< age 9) spend 35 hrs/wk consuming various
forms of media, a 7% increase or an additional 2.2 hrs
since 2009.
• TV usage is up 12% versus nine years ago.
• 75% of kids say they watch short-form video on their “iDevice.”
• 27% of kids’ daily media consumption is spent playing games.
(Source: Nickelodeon, November 2013)

Kids consume media on an increasing variety of devices.
• 40% of all families own a tablet, up from 8% 2 yrs ago.
• Tablet usage is now 8% of their daily media consumption.
• 72% of children under 8 have used a mobile device, and 38% of
children under 2 have used one – twice as many kids as 2 yrs ago.
• The average amount of time children spend using mobile devices
has tripled.
(Source: 2013 Common Sense Media)

There is more need and more opportunity
for quality content than ever before.
Genius Brands International serves an
underserved niche in the marketplace:
Content with a Purpose.

Content with a Purpose
Genius Brands International is dedicated to
providing content that is as entertaining as it
is enriching for kids, produced purposefully
in multiple formats for today’s digital child.

Broadcast
Online
Mobile/
Tablet
Video On
Demand
Subscription
Services
Games/
Activities
Consumer Products
Publishing, Toys, Electronics, Music, Apparel, Apps,
Soft Goods, Hard Goods
Our business is:
Content with a Purpose for a Multi-Media Generation

®
Relaunch

• 80% brand recognition among Moms
• 500 songs; 125 music videos
• Over $40M in retail sales of Baby Genius®
toys (2009-2010)
• 10M Baby Genius® DVDs/CDs sold in more
than 8,000 retail locations
• #1 children’s on-demand property on Baby
Boost channel on Comcast; 60M+ downloads
and over 500,000 VOD users/month
• iTunes: Over 500,000 downloads
• YouTube Channel: Over 15M views and
over 600,000 views/month; over 10,400
subscribers
®

Coming Soon:
Expanded distribution
• New Online Streaming Service
• New distribution with Comcast, Amazon and more

Coming Soon:
Expanded merchandise program

Coming Soon:
International expansion

Warren Buffett’s Secret Millionaires Club
An animated series created and starring Warren Buffett who helps kids
understand the world around them. It’s not about reading a balance sheet, it’s
about inspiring kids to form healthy habits from an early age.

Thomas Edison’s Secret Lab
A new animated series in development to inspire kids in science and math and
embrace the entrepreneurial spirit of one of the most inspirational inventors of
our time, Thomas Edison.
TM

Stan Lee in Stan Lee’s Mighty 7
In partnership with the superhero creator of all superheroes, this new animated
feature length trilogy features Stan Lee as a character for the first time in this
animated, “comic book reality series,” featuring Stan Lee himself.

Introducing Pascualina -- the charismatic, stylish, cosmopolitan trendsetter that
every tween girl aspires to be!

Martha Stewart’s Martha & Friends
An animated series that inspires creativity through crafting and cooking.

Gisele Bündchen’s Gisele & the Green Team
An animated series inspiring “girl power” and the importance of protecting the
universe.

Investment Profile
• Experienced management
• Strong brands
• Evergreen intellectual property
• Limited risk
• Huge potential upside

Management Profile
Andy Heyward
Andy Heyward is a multi-Emmy
winning producer of children’s
entertainment, who has made more
episodes of kids television than any
other producer. As former Chairman
and CEO of DIC Entertainment,
and now Co-President and CEO
of A Squared, he has produced
over 5,000 episodes of award-
winning children’s programs, most
of which are household names. Some of Andy’s
past work includes Ghostbusters, Inspector Gadget,
Strawberry Shortcake, Alvin and the Chipmunks,
Care Bears, Super Mario Brothers, Hello Kitty, Sonic
the Hedgehog, Captain Planet, G.I. Joe, Madeline,
Sabrina the Teenage Witch, Liberty’s Kids, Carmen
Sandiego, the Archies and dozens more. Andy has
had numerous industry recognitions, including 2
Emmys, 9 Emmy nominations, 2 Humanitas Awards,
2 Cable Ace Awards, 5 Golden Reel Awards, 3
Environmental Media Awards, 1 New York Television
Festival Award and a National Education Association
Award among others.
Amy Moynihan Heyward
Amy is a brand-creation
executive who has spent
more than 20 years creating,
managing and launching
some of the most valuable
brands in the world. As one
of the original members of
Disney Cruise Line, she was
an integral part of the creation
of this successful Disney
business. As Director of Global Marketing
for McDonald’s, she helped to grow its
young adult business while managing brand
consistency among cultures and countries.
Earlier in her career, she was responsible for
sponsorships and promotions for Hasbro Toys,
and a part of the launch of a new theme park,
a many new rides and attractions for Universal
Studios Florida. Prior to creating A2 with Andy,
she was VP of Marketing at the Los Angeles
Times.

Andy Heyward, Chairman & CEO

GNUS Presentation April 2014

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